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Ecommerce – How to make it work
Facilitator: Tracey Voyce, Director Bloomtools • Franchisor
• Service Provider:
Third Generation Websites – Database Marketing – CRM - SEO
Ross Elliott – Snowgum Interview
What impact has the ecommerce made to your business?
Integral components for your ecommerce success?
Lollypotz Franchise Owners Forum
Winning Strategies for the front end of your websites?
Best strategies to generate traffic to your website?
5%
31%
19%
11%
25%
9%
Lollypotz Order Source
Advertisement
Friend/Family
Other
Saw us at a pop-up shop eg at a Shopping Centre, Market, Expo etc
Search Engine eg Google, Yahoo
Visited a shop
Note: whilst advertisement drives traffic to our website, we strongly believe that this is continued advertising online as well as in publications such as Canberra Weekly (where advertising is placed nearly every week) – continual branding advertising is what works – not one off print ads.
29%
62%
2% 4%
1%
0%
2%
Lollypotz Promotions
Corporate
Repeat Customers
Lollypotz Newsletter
SMS
Note: whilst social media promotions seem low we believe that we engage with customers through these mediums so it is important for us to be involved with them.
• Franchisees • Technology • Lessons • Questions