Upload
ashutoshsagar
View
217
Download
0
Embed Size (px)
Citation preview
8/6/2019 Economic Impact of Events and Festivals
1/11
ECONOMIC IMPACT OF EVENTSAND FESTIVALS
8/6/2019 Economic Impact of Events and Festivals
2/11
Introduction
Fastest growing form of tourismMeans of drawing people to region having
seasonal tourist appealFixed length of events attract tourists whonormally will not visit the area
Indirect marketing of the whole region
8/6/2019 Economic Impact of Events and Festivals
3/11
Impacts
8/6/2019 Economic Impact of Events and Festivals
4/11
Economic Impacts
Positive negative
Increased expenditureCreation of employment
Increase in labour supplyIncrease in standard of living
Price increase during eventReal estate speculation
Failure to attract touristBetter alternative investmentInadequate estimation of cost
8/6/2019 Economic Impact of Events and Festivals
5/11
Tourism/Commercial
Positive Negative
Increased awareness of the region as atravel/tourism destination
Increased knowledge concerning thepotential for investment and commercialactivity in the region
Creation of new accommodation andtourist attractions
Increase in accessibility
Acquisition of poor reputation as aresult of inadequate facilities, improper
practices or inflated pricesNegative reaction from existingenterprises due to possibility of newcompetition for local manpower andgovernment assistance
8/6/2019 Economic Impact of Events and Festivals
6/11
Physica/Environmental
Positive Negative
Construction of new facilitiesImprovement of infrastructurePreservation of heritage
Ecological damageChanges in natural processArchitectural pollutionDestruction of heritageovercrowding
8/6/2019 Economic Impact of Events and Festivals
7/11
Social/Cultural
Positive Negative
increase in permanent level of localinterest and participation in types of
activities associated with eventstrengthening of regional values andtraditions
commercialization of activities whichmay be of a personal or private nature
modification of nature of event oractivity to accommodate tourismpotential increase in crimechanges in community structure
8/6/2019 Economic Impact of Events and Festivals
8/11
PSYCHOLOGICAL
Positive Negative
increased local pride and communityspirit
increased awareness of non-localperception
tendency towards defensive attitudesconcerning host region
cultural shockmisunderstanding leading to varying
degree of host/visitor hostility
8/6/2019 Economic Impact of Events and Festivals
9/11
POLITICAL/ADMINSTRATIVE
Positive Negative
enhanced international recognition of region and values
development of skills among planners
economic exploitation of localpopulation to satisfy ambition of political
elitedistortion of true nature of event to
reflect elite valuesfailure to copeinability to achieve aimsincrease in administrative cost
use of event to legitimate unpopulardecision
8/6/2019 Economic Impact of Events and Festivals
10/11
Conclusion
These factors are obviously beneficial forthe tourism industry, although the cost atwhich they are obtained must be justified.These impacts differ due to the size and scaleof the event ranging from a local communitybased event such as an art show to a mega-event, such as the Olympics.
8/6/2019 Economic Impact of Events and Festivals
11/11
Thank you
any questions ?????