Economic Programs Overview and Exercises PA State Data Center
Meeting Harrisburg/Hershey, PA September 20, 2012 Presented by:
Andrew W. Hait US Census Bureau
Slide 2
Outline Economic Programs At a Glance Update on the 2012
Economic Census American FactFinder (and other) Exercises 2
Slide 3
Economic Programs Overview Yes, the Census Bureau does
something other than the demographic programs! Economic Census Done
on the years ending in 2 and 7 Covers employer businesses in the
U.S. Collected on an establishment basis 3
Slide 4
The Economic Census Offers Over 200 unique industry statistics
National-, state-, metro-, county-, place-, and ZIP Code-level data
(varies by sector) Industry detail: 2- thru 6-digit NAICS codes 18
of the 20 NAICS sectors covered; excluded: Agriculture (covered by
USDA/NASS) Governments (covered by Census of Governments) Very
accurate 4
Slide 5
Related Economic Programs Economic Census of Island Areas
Covers American Samoa, Guam, Northern Mariana Islands, Puerto Rico,
and the Virgin Islands Census of Governments Covers Federal, State,
and Local Governments Survey of Business Owners Business data by
Race, Ethnicity, Gender, Veteran Status of Business Owner 5
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Other Economic Programs Monthly, Quarterly, & Annual
Surveys Sample surveys drawn from universe of businesses identified
in the Economic Census Fewer data items published Less geographic
and industry detail Incomplete coverage Sampling and Nonsampling
errors Benchmarked to the latest Economic Census 6
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2012 Economic Census Update About 4.3 million establishments
will be mailed one of over 500 unique versions of the form
(tailored to specific industry) All large & mid-size employers
Sample of small employers Electronic response also offered 2007
response rate - 93% large cos; 86% overall Outreach already started
Report of Organization, Respondent Contact Cards, Advance
Information Packets Partnerships with associations and
organizations 7
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business.census.gov 8
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Major Features General Information Promotional Tools &
Materials Respondent Information Data Use Scenarios Snapshots
Videos Tell us how we can help! 9
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Exercises 10
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Sample Scenario: An entrepreneur is interested in opening a
fast-food restaurant and has contacted you to find out what
information can the Census Bureau provide that will help him
understand this industry, develop a business plan, and identify a
good place to locate the business. How will you help him? 11
Slide 12
Exercise 1 What programs at the Census Bureau provide data on
Limited-Service Restaurants (NAICS 722211) that he might be able to
use? (Hint Use the Industry Statistics Sampler, which can be
accessed off the Business and Industry page) 12
Slide 13
Exercise 1 Steps & Answer Go to the Business & Industry
page by clicking on the word Business at the top of the Census home
page, type in 722211 in the Industry Search box, and click Go Click
on 722211 in the results table Data on limited-service restaurants
are available in the Annual Retail Trade survey, in County Business
Patterns, in the Statistics of US Business, in the Economic Census,
and in the Survey of Business Owners. 13
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Exercise 2 He is thinking about opening his new fast-food
restaurant in Dauphin County, PA. How many fast- food restaurants
were there in 2010 and how does this compare to the other counties
in the state? Is this a good county to put my restaurant in? (Hint
Use the data from the County Business Patterns program, available
in the American FactFinder) 14
Slide 15
Exercise 2 Steps Click on the AFF shortcut under the Guide to
All Data Sources tab on the Industry Statistics Sampler. This will
bring you into AFF with the Topics menu pre-select to Business
Patterns. To select the industry: Expand the Industry Codes menu,
expand the Industry Sector menu and select 72, Accommodation &
Food Svcs, and finally select 722211 from the Industry Code Results
list Click Add to put this code in the Your Selections box, and
close the menu. 15
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Exercise 2 Steps (cont) To select the state: Expand the
Geographies menu, click the Name tab, and select Pennsylvania from
the Geographic Results list, and click Add to put this item in the
Your Selections box To select the counties: Click the List tab,
select County and then Pennsylvania from the lists, then select All
Counties within Pennsylvania from the list, and finally click Add
to Your Selections to put these geographies in the Your Selections
box. Close the menu. Select the first table (CB1000A1) from the
Search Results list 16
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2010 County Business Patterns PA County Comparison for NAICS
722211, Limited-service restaurants Geographic area namerank Number
of establishments Paid employees for pay period including March 12
(number) First-quarter payroll ($1,000) Annual payroll ($1,000)
Annual payroll per Employee ($) 2010 Population 2010 Population per
Establishment Pennsylvania
8,517110,668$285,035$1,267,656$11,45512,702,3791,491 Philadelphia
County,
Pennsylvania11,28111,298$34,556$150,910$13,3571,526,0061,191
Allegheny County,
Pennsylvania294013,842$33,331$146,915$10,6141,223,3481,301
Montgomery County,
Pennsylvania36246,647$19,622$85,979$12,935799,8741,282 Bucks
County, Pennsylvania44655,127$13,791$62,292$12,150625,2491,345
Delaware County,
Pennsylvania53744,079$11,087$48,721$11,944558,9791,495 Chester
County, Pennsylvania63284,199$11,887$50,034$11,916498,8861,521
Lancaster County,
Pennsylvania73014,051$10,495$48,363$11,939519,4451,726 York County,
Pennsylvania82924,283$11,111$48,317$11,281434,9721,490 Berks
County, Pennsylvania92433,549$9,119$40,119$11,304411,4421,693
Westmoreland County,
Pennsylvania102413,617$8,480$38,526$10,651365,1691,515 Lehigh
County, Pennsylvania112362,834$7,765$37,284$13,156349,4971,481
Luzerne County,
Pennsylvania122032,878$7,586$32,988$11,462320,9181,581 Dauphin
County, Pennsylvania132022,529$6,584$28,913$11,433268,1001,327
Northampton County,
Pennsylvania141902,296$5,896$26,112$11,373297,7351,567 Erie County,
Pennsylvania151753,277$7,280$33,480$10,217280,5661,603 Cumberland
County, Pennsylvania161552,360$6,273$27,100$11,483235,4061,519
Lackawanna County,
Pennsylvania171441,990$4,989$21,948$11,029214,4371,489 Washington
County, Pennsylvania181302,210$5,272$24,034$10,875207,8201,599
Butler County,
Pennsylvania191241,879$4,420$20,333$10,821183,8621,483 Monroe
County, Pennsylvania201081,100$2,815$12,589$11,445169,8421,573
Beaver County,
Pennsylvania211051,737$4,114$18,683$10,756170,5391,624 Wayne
County, Pennsylvania5220177$547$2,402$13,57152,8222,641 Pike
County, Pennsylvania5319190S$2,554$13,44257,3693,019 Perry County,
Pennsylvania5418166$327$1,607$9,68145,9692,554 Warren County,
Pennsylvania5518253$617$2,934$11,59741,8152,323 Clinton County,
Pennsylvania5617335$830$3,677$10,97639,2382,308 Elk County,
Pennsylvania5715172$345$1,588$9,23331,9462,130 Susquehanna County,
Pennsylvania5815367$627$2,781$7,57843,3562,890 Tioga County,
Pennsylvania5914358$802$3,868$10,80441,9812,999 Juniata County,
Pennsylvania6012208S$2,238$10,76024,6362,053 Montour County,
Pennsylvania6112193$544$2,333$12,08818,2671,522 Wyoming County,
Pennsylvania629149$285$1,310$8,79228,2763,142 Fulton County,
Pennsylvania63620-99DDNA14,8452,474 Potter County,
Pennsylvania64466$154$698$10,57617,4574,364 Sullivan County,
Pennsylvania6530-19$17$115NA6,4282,143 Cameron County,
Pennsylvania6610-19DDNA5,085 Forest County,
Pennsylvania6710-19DDNA7,716
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Exercise 2 Extra Credit! Which city or township (Economic
Place) within Dauphin County reported the highest sales of limited-
service eating places in 2007 and how do the other places in the
county compare? (Hint Use the Economic Place data from the Economic
Census, available in the New American FactFinder) 18
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Exercise 3 I am considering offering drive-through service in
my restaurant. How common is this in PA fast-food restaurants, and
what percentage of my food sales should I expect might come from
drive-through service? (Hint Use the Product Lines data from
Economic Census for the Accommodation and Foodservices sector,
available in the New AFF) 20
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Exercise 3 Steps & Answer Click on the Back to Search
button Click the red X next to both Business Patterns and All
Counties within Pennsylvania to remove these selections from the
list. Select the Product Lines file (EC0744SLLS1) from the list. Of
the 8,247 limited-service restaurants in PA, 2,542 offered Meals
& snacks dispensed via drive-through service, accounting for
$1.3 Billion (28.9%) of the total $4.5 Billion in sales for this
industry. 21
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Exercise 4 What were the total sales of Limited-Service Eating
Places (NAICS 7222) through the latest month and how does this
compare to the prior period? (Hint Use the Monthly Retail Trade
Economic Indicator Report) 23
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Exercise 4 Steps & Answer Go to the Economic Indicators
page by clicking on the Economic Indicators banner in the top right
corner of census.gov Select the Advance Monthly Sales for Retail
and Food Services survey from the list by clicking on the survey
title Click the Excel (1992-present) link to the right of the
Retail and Food Service Sales bullet under Monthly Retail Trade
Report. Scroll down to NAICS 7222 under NOT ADJUSTED When this
handout was created, the latest data was for June 2012. The
preliminary monthly value for June was $19,534 (in $ Millions), up
slightly from the $19,503 reported in May. The cumulative
year-to-date value was $111,446. This is up $6,087 (5.8%) from the
$105,359 published for the same period in 2011. 24
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Additional Exercises to Do at Your Leisure What other types of
data does the Census Bureau offer that I might find useful? Maybe
something about the types of food sold in fast-food restaurants in
Pennsylvania? (Hint Use the data from the Miscellaneous Subjects
files from the Economic Census for the Accommodation and
Foodservices sector, available in the New AFF) 25
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Additional Exercise Steps Click on the American FactFinder link
under the Data tab on census.gov Expand the Topics menu, then the +
next to Program, and select Economic Census from the list. Economic
Census will be added to the Your Selections box. Close the menu. To
select the industry: Expand the Industry Codes menu, expand the
Industry Sector menu and select 72, Accommodation & Food Svcs,
and finally select 722211 from the Industry Code Results list.
Click Add to put this code in the Your Selections box. Close the
menu. 26
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Additional Exercise Steps (cont) To select the Geography:
Expand the Geographies menu, select New Jersey from the Geographic
Results list, and click Add to put this item in the Your Selections
box. Close the menu. Select the appropriate table from the Search
Results list 27
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Additional Exercise Results 28
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Additional Exercise Results (cont) Also have data by: Primary
type of food service Seating capacity Principal menu type or
speciality Franchise status 29
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Questions
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A Summary and Whats Next Continue to learn about (and talk
about) the Economic Census and our economic programs Use the
materials on Business.census.gov Sign Up for updates 31
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Thank You! If you have any questions, please feel free to
contact me at: [email protected] (301)763-6747