Economical Project in Tourism

7/29/2019 Economical Project in Tourism

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Economical Project in

Tourism

Oana HanuMihai Zamfir

grupa 25, ECTS

Iai 2011


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Bem-vindo ao Peniche !

Surfing Holiday in

Peniche, Portugal


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Contents

Description of the product ............................................................................................................................................. 4Destinations ................................................................................................................................................................... 5

Scheduleactivities by day .......................................................................................................................................... 9

Budgeting .................................................................................................................................................................... 11

Print Screens ................................................................................................................................................................ 12

Sources ........................................................................................................................................................................ 14


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Description of the product

The Sporting Tours tourim agency, based in Sydney and represesented by Oana Hanu and Mihai

Zamfir, decided to create a special product to address a rising demand from the Australianyouth. Tired of the same old surfing spots around the Gold Coast, they want something

different, challenging, so we came up with Bem-vindo ao Peniche ! - The Surfing Holiday in

Portugal product.

Basically, the product consists in spending one week (7 nights accommodation) at a surf camp in

Peniche, with surf lessons provided and with a one day trip to visit Portugals capital, Lisbon. The trip will

take place at the beginning of August, from the 6th

to the 13th

. We intend to bring this offer to a group of

20 Australian students.

Our clients will have a 10% group discount offered by the Surf Camp and during the stay at the surfcamp, the group will benefit of the following conditions:

7 nights of shared accommodation in the camp, in apartments located at less than 50 meters

from the beach

5 days of surf lessons, 2 sessions a day, 2 hours per session, transfers included

2 video sessions

Surfboard and wetsuit suited for the surf classes

Full insurance

Obtain discounts at the Surf Camp Surf Shop

Apartments with fully equipped kitchen

Cable TV and DVD in all the apartments A wide variety of DVD movies to select from

Internet access

Free transfers to and from the Peniche Bus Station

All the local information you may need

Breakfast included

3 lunches included

The transport to Lisbon will be made with Swiss Airlines while the transport from the Lisbon airport to

the Peniche Surf Camp will be made via local buses that run every hour.


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Destinations

Waking up everyday to surf perfect conditions. This is reality in Peniche.

Widely recognized as the best and most consistent surf spot in Portugal, the peninsular of Peniche offers

both north and south-facing coastlines. The result is the finest surfing conditions everyday regardless of

the swell and wind direction.

The Peninsular of Peniche always offers you a beach where the wind is off shore, creating perfect waves.

Along the 15 Km of coast line you can find more than 20 surf spots for all level of surfer, from beginner

to advanced.

Peniche Surf Camp can be found one hour drive north from Lisbon airport. Around the surf base you can

find a mix of long sandy bays and a couple of reef breaks. Peniche Surf Camp Base has got an ocean view

and is located 100 meters from 3 excellent surf spots. In a 15 Km radius there are more than 20 waves to

choose from, one of them has been described as the best left hander in Portugal, Super Tubes.

The Surf Base is within walking distance or a short drive from all the waves in the peninsular of Peniche.

It is located in Casais do Baleal. Baleal is a small island 5 minutes drive from Peniche and 1 hour fromLisbon. There is regular public transport coming to and from Peniche. Around the surf base you can find

mainly beaches. There are bars and coffee shops on the beach where you can watch the sunset or party

at night. There are also many types of restaurants, a market, surf shops, a bakery and everything

necessary for your everyday needs. More specific needs, such as banks and other public institutions, can

be found in Peniche.


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Peniche is surrounded by ocean and by waves. Either on the south or the north coast there are a lot of

surf spots. Here are some of the most famous: Supertubos, Molhe Leste, Lagido, Cantinho, Meio da Baia,

Almagreira, Belgas, Consolao.

The Surf school is based around you, the experience and professionalism, the surf instructors qualified

by the Portuguese Surfing Federation and the best surf equipment available on the market.

The school is open to people of all ages, skill levels and nationalities.

You will be taught by highly qualified and experienced surfers and surf teachers who are also life guards.

Peniche has so many waves that it is possible to surf several surf spots on the same day, we just have to

be at the right spot at the right time. At the same time you are surfing you are visiting different beaches,

you'll never get bored.

Discover Lisbon in one day !

Once the launch pad for many of the voyages of discovery (notably Vasco da Gama's epic journey to

India), Lisbon was the first true world city, the capital of an empire spreading over all continents, from

South America (Brazil) to Asia (Macao, China; Goa, India). It is forever known as the city of the explorers,

and you too will be filled with the spirit of discovery as you retrace the footsteps of Prince Henry the

Navigator or Ferdinand Magellan. The city's legendary seven hills will also seduce you into admiring

characteristic mosaic pavements and dazzling tiled faades, and will reward you with strategically-placed

miradouros or viewpoints offering breathtaking panoramas over the city after a ride on a charming old

tram.

Concentrate on the main highlights, we start in the Belem district, reached by tram 15. It departs from

downtown, where you can also take time to admire the city's main squares (Rossio and Comercio

Square) and pedestrian streets (Rua Augusta). The Hieronymites Monastery (Mosteiro dos Jernimos)

is located in the Belm, district of Lisbon. This magnificent monastery can be considered one of the most

prominent monuments in Lisbon and is certainly one of the most successful achievements of theManueline style (Portuguese late-Gothic). In 1983, it was classified by the UNESCO, with nearby Belm

Tower, as a World Heritage Site. After we visit the monastery we take the underpass to the Discoveries

Monument, and walk to Belem Tower.

Next, we take tram 15 once again, this time in the opposite direction, and once back downtown, walk up

to Alfama.


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Alfama is the oldest district of Lisbon, spreading on the slope between the Castle of Lisbon and the Tejo

river. Its name comes from the Arabic Al-hamma, meaning fountains or baths. It contains many

important historical attractions, with many Fado bars and restaurants.

Overlooking the Alfama is the mediaeval Castle of So Jorge, royal residence until the early 16th century

and now offering the best views of the city. In the slopes of Alfama there are other terraces

(miradouros) from which to see the city, like the Miradouro de Santa Luzia, near the church of the same

name and over remnants of the Moorish city walls, and the Miradouro das Portas do Sol(Gates of the

Sun). Near Miradouro of Santa Luzia is located the Museum of Decorative Arts (Museu de Artes

Decorativas), a 17th century mansion with magnificent interiors.

Among the churches of the Alfama are Lisbon Cathedral (12th-14th centuries), the oldest of the city and

located to the West of the neighbourhood, the Convent of the Grace (Convento da Graa, 18th century),

near the Castle, the mannerist Monastery of So Vicente de Fora (late 16th-18th century), where the

Kings of the House of Braganza are buried, and the baroque Church of Santa Engrcia (17th century),

now converted into a National Pantheon for important Portuguese personalities.

View of Alfama from Miradouro de Santa Luzia

Next we take the metro to Parque das Naes and visit the Oceanarium. We stop to admire the

futuristic architecture of the district. Parque das Naes covers an extensive area in northeastern Lisbon

next to the Tagus estuary, formerly used for mainly industrial purposes. Here we can admire Vasco da

Gama Tower, The Atlantic Pavilion concert hall, Marina Parque das Naes, The Atlantic Pavilion concert

hall.

The Lisbon Oceanarium has a large collection of marine species birds, mammals, fish, cnidaria, and

other marine organisms totaling about 16,000 individuals of 450 species.


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Vasco da Gama Tower The Atlantic Pavilion

Marina Parque das Naes Oceanarium

We end our Lisbon visit with a night in Bairro Alto, first for dinner, then for some drinks as you bar-hop

through this old quarter, and after midnight we will return to Peniche.


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Schedule activities by day

Day 1: August 6th, 2011

11.45 Arrival Lisabon Airport12.30 Departure towards Peniche with a local bus

14.15 Arrival Peniche and check-in at the Peniche surf camp

15.00 Lunch provided by the Surf Camp

17.00 Beach time get accustomed with the beach, with the surf points, take a swim

20.00 Have dinner at a local pub in the town of Peniche


9.00-10.00 Breakfast at the surf camp

10.00-12.00 Surfing lessons

13.00-14.00 Lunch at the surf camp

16.00-18.00 Surfing lessons20.00-21.30 Dinner at a restaurant in Peniche

Free time after 21.30, with the possibility of spending in the city and relaxing




13.00-14.00 Lunch at the surf camp


19.00-20.30 Rent a bike and take a ride around the coast

From 21.00 Dinner and afterwards clubbing in Peniche




12.00-15.00 Free time (lunch self-catered; the group will take a trip to a mini market and cook

themselves; we will organize a cooking activity, so that the Australians can learn how to cook

Portuguese Food)


17.00-18.00 Video sessions

19.00-21.00 Barbeque organized for the whole camp

From 21.00 Beach Party

Day 5: August 10th

, 20118.00-9.00 Breakfast at the surf camp

9.30 Departure towards Lisbon with arranged transportation from the surf camp

10.30 Arrive at Lisbon

11.00 Visit Rossio and Comercio Squares, Rua Augusta

11.30 Arrival at Belem District

11.45 Visit the The Hieronymites Monastery (Mosteiro dos Jernimos)

13.20 Arrive at the Alfama District


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13.30 Lunch at a Fado Bar

14.30 Visit Castle of Sao Jorge

16.00 Visit Miradouro of Santa Luzia and the Museum of Decorative Arts

17.30 Head to Parque das Naes and visit the Oceanarium

20.00 Head to Bairro Alto for dinner and then some bars

01.00 Head back to the Surf Camp



10.00-13.00 Scuba Diving at Rabo de Asno

13.00-15.00 Free time (lunch self-catered)


17.00-18.00 Video sessions

18.00-20.00 Beach Volley Ball Championships

20.00-22.00 Barbeque organized for the whole camp

From 22.00 Beach Party

Day 7: August 12th, 20119.00-10.00 Breakfast at the surf camp


12.00-16.00 Free time (for lunch we will organize a cooking activity, so that the Australians can learn

how to cook Portuguese food)

16.00-17.30 Kite surfing

17.30-19.00 Stand up Paddle boarding Tour

20.00-21.30 Dinner self-catered

Free time after 21.30, perfect to take a walk on the beach


7.30-8.30 Early wake-up and Breakfast at the surf camp8.30 Check out & departure from Peniche

10.05 Arrival at Lisbon Airport

12.15 Flight back towards Sydney


19.00 Arrival at Sydney

19.30 Everyone goes back home with a smile on their face


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Budgeting

Budget by activities:

Accommodation: 408 EUR for 7 nights of shared accommodations with the group discount (discountedfrom 453 EUR)

Meals (provided by the surf camp): 7 Breakfasts & 3 lunches: 7*4 EUR + 3*8 EUR = 52 EUR

Transport by airplane (Sydney-Lisbon two-way): 2270 EUR

Transport by bus from and to the airport: 16 EUR

Transport by arranged bus from the Surf Camp for the Lisbon Tour: 14 EUR

Other water sports (kite surfing, paddle boarding and scuba diving): 70 EUR

Lisbon Objectives (Oceanarium, Museum of Decorative Arts, Castle of Sao Jorge and The Hieronymites

Monastery): 80 EUR

Total 1 person: 2910 EUR

Total Group (20 persons): 2910*20 = 58200 EUR

Commercial addition = 20%

Gross profit= 2910 * 0.2 = 582 euro

VAT= 24% * 582 euro = 139.68 euro

Unique cote = 16% * (582-139.68) = 0.16 * 442.32 = 70.77 euro

Net profit= 572 139.68 70.77 = 361.55 euro

A person with all taxes included= 2910 + 361.55 + 70.77 + 139.68 = 3492 ~ 3500 euro / person

Total group including taxes = 70000 euro / group.

COST PER PAX (euro) PER GROUP (euro)

Accommodation 408 9160

Meals 52 1040

Airplane transport 2270 45400

Bus transport 16 320

Lisbon Tour transport 14 280

Water sports 70 1400

Lisbon Objectives 80 1600

Total 2910 58200


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Print Screens

For the accomodation, we contacted the Surf Camp in Peniche, they responded promptly and they

provided us with the offer for a group of over 16 persons. As for the transportation, we contacted

several airlines, Swiss International Air Lines, Air France KLM and Lufthansa. Neither of these airlinescould provide us an offer with a group discount through an email because of the high costs of the flight

and the time between the moment of the reservation and the moment of flight.

Bellow you will find the print screen with the offer from the surf camp and the price and dates for the

Swiss Airlines. All other print screens will be found annexed.


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Sources

www.penichesurfcamp.com

http://www.yougodo.com/en/Other-Water-Sports-in-Peniche

http://www.penichekitecenter.com/

http://www.divetime.com/divesites/Europe/Portugal/Peniche/Rabo_de_Asno_63522.html

www.swiss.com
http://www.penichesurfcamp.com/http://www.penichesurfcamp.com/http://www.yougodo.com/en/Other-Water-Sports-in-Peniche/Search.aspx?l=2264923&d=25&c=27http://www.yougodo.com/en/Other-Water-Sports-in-Peniche/Search.aspx?l=2264923&d=25&c=27http://www.penichekitecenter.com/http://www.penichekitecenter.com/http://www.divetime.com/divesites/Europe/Portugal/Peniche/Rabo_de_Asno_63522.htmlhttp://www.divetime.com/divesites/Europe/Portugal/Peniche/Rabo_de_Asno_63522.htmlhttp://www.swiss.com/http://www.swiss.com/http://www.swiss.com/http://www.divetime.com/divesites/Europe/Portugal/Peniche/Rabo_de_Asno_63522.htmlhttp://www.penichekitecenter.com/http://www.yougodo.com/en/Other-Water-Sports-in-Peniche/Search.aspx?l=2264923&d=25&c=27http://www.penichesurfcamp.com/

Documents

Economical Project in Tourism