•ECOTOURISM AS A

•CORPORATE INCENTIVE AND

HUMAN RESOURCES

DEVELOPMENT STRATEGY

Paula Arantes

Oslo, May 15 2007

New corporate paradigm: the learning organization

Corporate social responsibility at the core of business planning

���� Organisations consider the impact their decisions can have on a variety of stakeholders now and in the future

����Global leaders must be exposed to other cultures: staff experiences cultural diversity for effectiveness in a multicultural environment (individuals, geography, business units, religion, external stakeholders).

�2-year post-graduate leadership development program

�international network of 1,600 professionals and training organisations working in all areas ofsustainable development.

�members are leaders working on complex local to global environmental and development issues

�in more than 80 countries of the world

� sharing a unique methodology and approach.

LEAD – Leadership for Environment and

Development

Offers corporate training tours to

development and conservation projects.

Menu of experiential travel options customized to the client’s needs:

incentive, integration, leadership development, adult education.

Volunteership through reciprocity

in benefits between host community and visitors.

Travelers are prepared to learn from human encounters

- how to behave, listen...

Minimize “foreigness” , sense of “exotic zoo”, bias.

New perspectives in the LEAD Approach

LEAD’s travel programs have a thematic focus

Themes: projects, climate change, alternative energy sources and biofuels, agroforestry, community resource management,

governance

Approaches:social, political, cultural, environmental, economic.

Stakeholder range:NGOs, government, private sector, academics.

Chinese Delegation, November 2005:

Participative process in forestry.

Travel planning exposed participants to all significant players:

•Community•Federal government•NGOs•Academia

Practical experience

ACTUAL PROJECT

Client: global financial institution Organize visits to projects in the field � Financial approach

Area: a list of site visits around Brazil, Mexico, Africa and India.

Objectives:

�build the capacity of the delegates to evaluate and manage sustainable investment portfolios and loan programmes on this field.

�ensure interaction with variety of stakeholders and contact with the local cultural diversity

�presenting a key sustainable development issue and its challenges

�help the visitors to identify solutions and great opportunities to share experiences.

ACTUAL PROJECT

Project should relate to real business scenarios.

Financial acumen � develop financing and expansion plans, review funding sources etc.

Project management skills � to assist the local NGOs where possible

Business management skills � development of business plans and/ or marketing plans or in any other

Project should where possible sensitize the team to specific sustainability issues to understand the impacts that

business can have on them and on stakeholders.

Chapada dos Veadeiros

Ribeirão Preto

Vale do Ribeira

Guaraqueçaba

Field trips to Brazil80 delegates

6 different sites and challenges

(http://www.lead.org)

LEAD BRAZIL

(http://www.abdl.org.br)

Email: paulaarantes@abdl.org.br