ECR Europe Operating Board Meeting September 22, 2005 Brussels

ECR Europe Governance

The only platform at European level for co-operation on a parity basis between retailers and manufacturers in the consumer goods industry

MISSIONWorking together to fulfil consumer wishes better, faster and at less cost

BROAD OBJECTIVES• Create value for consumers/shoppers • Grow the market • Be an authoritative source of research and opinion for policy makers where ECR Europe is best placed to inform the debate

SPECIFIC OBJECTIVES •Deepen the focus on consumers - deliver what the consumer wants•Eliminate waste: drive for standards and implement; achieve synergies among relevant organisations

•Further industry knowledge: bring industry and academics together to; develop broad-based joint education programmes for manufacturers and retailers

•Develop the acceptance that professional management of the relationship between companies is as important as professional management within companies

•Keep all our efforts simple, practical and free of jargon

ECR Europe – Mission & Objectives

ECR Europe Executive Board

Responsible for the strategic direction, vision, values and principles of ECR Europe.

Set the agenda for ECR Europe

Agree on those topics from the Business Case for ECR, which need to be pursued.

Agree on measurement and milestones.

Drive work on relevant issues, resulting from the meeting with the chairmen of the national ECR initiatives

Assign project sponsor from within the Executive Board.

Drive implementation

Ensure implementation within own company.

Executive Board – Roles & Responsibilities

What does it take for a company to be represented at the ECR Europe Executive Board?

The company should be active in several European markets or be a strong player in its national market.

The board nominee is on the company’s top executive level (board member) and able to commit the company across its total business.

The company engages in the European priority projects and supports the national ECR initiatives in its key markets.

The board nominee commits to attend the board meetings.

Criteria for Executive Board Membership

Retailer

AHOLD Dick Boer √

AS WATSON Jürgen Schreiber

ASDA David Cheesewright √

AUCHAN Henri Mathias

CARREFOUR José Maria Folaché √

CASINO Jaques-Edouard Charret √

COOP ITALIA Vincenzo Tassinari √

EDEKA Helmut Hoerz √

METRO GROUP Dr. Hans-Joachim Körber √

MIGROS Claude Hauser (repr. CIES) √

REWE Josef Sanktjohanser √

TESCO Philip Clarke √

VEROPOULOS Nick Veropoulos √

Manufacturer

BARILLA Gianluca Bolla √

COCA-COLA Dominique Reiniche √

COLGATE Franck Moison √

DANONE Jacques Vincent √

HEINEKEN Anthony Ruys √

HENKEL Friedrich Stara √

JOHNSON&JOHNSON

KRAFT FOODS Pascal Houssin √

L’ORÉAL Patrick Rabain √

NESTLÉ Lars Olofsson* √

PROCTER&GAMBLE Laurent Philippe √

RECKITT BENCKISER Erhard Schoewel √

SARA LEE Adriaan Nühn √

UNILEVER Kees van der Graaf √

+ EuroCommerce

Executive Board – Members

*also representing AIM

Meeting of the ECR Europe Executive Board and the Chairmen of the National ECR Initiatives.

Identify common industry issues

Jointly agree / plan 2 – 3 priority projects/activities at European level

Coordination with National ECR Initiatives

Update on national projects

Drive implementation on national level

ECR Europe Planning Forum

ECR Europe Operating Board (formerly named Advisory Group)

Drive the agenda of ECR Europe Ensure progress of work-streams and projects (guidance & decision)

Drive implementation in Europe

Provide decision support for the Executive Board Serve as sounding board for new initiatives/strategic directions and recommend them

for decision by the Executive Board.

Coordinate with national ECR initiatives group Update meetings of national ECR Initiatives on European projects/initiatives/

Executive Board meetings (co-chairs).

Recommend the operating budget to the Finance Committee for approval.

Operating Board – Roles & Responsibilities

What does it take for a company to be represented at the ECR Europe Operating Board?

The Co-Chairs will be representatives of the Co-Chairs of the Executive Board.

Co-Chair/s of ECR Europe key work-streams (Implementation, Demand Side, Supply Side, ICI, Conference).

Nominees [5] as elected by the National Initiatives group.

Heads of sponsoring organisations (AIM, CIES, EuroCommerce)

Representatives of related organisations (GS1, GCI)

To promote a strong link between the Executive Board and Operating Board we will also:

Where practical, but not exclusively, seek senior nominees for key projects and work-streams from those companies represented on the Executive Board.

Seek broad functional representation where it fits with the scope and implementation challenges of the work activity.

Criteria for Operating Board Membership

Operating Board

Name Company Function in Operating Board

Name Company Function in Operating Board

Rita Marzian Metro Group Co-Chair Bruno Aceto ECR Italy ECR Ntls. repr.

John Ricketts Heineken Co-Chair Nikolaus Hartig ECR Austria ECR Ntls. repr.

Graham Booth ECR Europe ICI Olivier Labasse ECR France ECR Ntls. repr.

Bob Wilkinson Coca Cola ICI Jan Somers ECR Belgium ECR Ntls. repr.

Ramon Celada Conference Jon Woolven IGD – ER UK ECR Ntls. repr.

Peter Dettmann Conference Bernard Karli ECR Europe ICI/ECR Nationals

Martin Oakes Somerfield Supply Side Peter Jordan Kraft Foods Link to GCI

Jonathan

Pearce Nestlé Supply Side Jörg Pretzel GS1 Germany GS1 Europe

Andrew Garden P&G Demand Side Alain Galaski AIM

Gerard Lavinay Carrefour Demand Side Alan McClay CIES

Dave Woodward P&G Implementation Xavier Durieu EuroCommerce

? ? Implementation Katrin Recke ECR Europe Secretariat

Friso Coppes Ahold Communication

Operating Board – Members

ECR Europe Workstreams

DemandSide

ECRBusiness Case/ Implementation

Supply Side

Industry panel Academic panel

ECR EuropeICI

ECR EuropeConference

ECR Europe Workstreams

ECR Europe Executive Board10 Retailer Executives

10 Manufacturer ExecutivesAIM/CIES/EuroCommerce

(Twice a year)

Co-Chairs of National ECR Boards

(Once a year)

NationalECR Initiatives

Group(timing tbc)

+

Agenda Workstreams Activities

INTERACTION

ECR Europe Operating BoardRepresentatives of the ECR Europe Co-Chairs

Representatives of National ECR Initiatives Representative of GS1 Europe

Representatives of major project initiatives and functional representatives

[Learning/Conference/Value creation](appr. 4 times/year, depending on current issues)

Interactions in the New Structure (1/2)

ECR Europe Operating Board

ECR Europe Executive Board

ECR Europe ICI

ECR Europe Planning Forum

ECR Europe Conference Group

National ECR Initiatives Group

Alignment Reporting

ECR Europe Projects

Reporting, when necessary

Industry panel

Academic panel

Interactions in the New Structure (2/2)