ECRM Analytics

Confidential & Proprietary to ECRM 27070 Miles Road, Suite A | Solon, Ohio | 44139 | (440) 498-0500

Excellence Our mission is to radically improve the promotional data landscape and deliver unparalleled analytics.

Innovation We focus on innovative solutions to help drive our focus and that of our customer business.

Actionable Providing a wealth of information is only part of the puzzle; our findings increase your profits.

ECRM’s promotional analytics provides the most comprehensive information needed to increase profits, predict competitive trends and make better decisions.

THE LEADING PROVIDER OF PROMOTIONAL DATA AND ANALYTICS

ECRM Analytics


Ad Comparisons captures promotional data from the top U.S. and Canadian retailers in all major markets. Our technology goes beyond just tracking numbers and images. Ad Comparisons uses a vast array of analytic reports to make sense of the data and offers a comprehensive perspective of the promotional landscape. Since the majority of ads are transmitted electronically, directly from the retailer, all promotional market variations are accounted for and the image quality is exceptional for an enhanced user experience. We provide superior data, analytics and service to businesses of all sizes and take an individual approach to ensure all data and reports fit the needs of each user. Over ONE BILLION ads Over 1,000 searchable categories Over 500 retail chains Over 275,000 different brands Over 14,000 unique manufacturers

THE ANSWER IS YES

A SYSTEM UNLIKE THE REST Providing the most comprehensive promotional data on the planet


HOW WE DO WHAT WE DO Advanced cropping & coding systems


Pric

e &

Prom

otio

n •Price •Unit Price •Regular Price •Net Price •Size •Coupon •Promotional Offer •Incentive •Limit •Rebate •Rebate Amount •Bonus Card •Consecutive Weeks Run •Events •Circular Incentives •Page Incentives •Shared Single MFG Ad •Shared Multiple MFG Ad

Size

, Dat

e &

Plac

emen

t •Market •Zip Code •Circulation Date •Promotion Dates •Circular Size •Page Size •Ad Image Size •Brand Image Size •Category % Space •Page Placement •Page Number

Cat

egor

y, B

rand

& R

etai

ler •Retailer

•Manufacturer •Brand •Product •Private Brand •Control Brand •Organic Products •Department •Segment •Category •Media Type

HOW WE DO WHAT WE DO We provide more data characteristics for each ad block than anyone else so we can provide you with a more thorough approach to promotional reporting.


Weekly Circulars

Newspaper Run-of-Press

Manufacturer FSI’s

In-Store Coupon Books

Loyalty Member Emails

Website Sales & Promotions

Social Mentions & Offers

OUR COVERAGE GOES BEYOND THE CIRCULAR Today, retailers communicate with consumers across many channels which means more ways to report promotional activity.


• Macro Circular Overview • Exclusivity & True Ad Block

Counts • Percent of Space • Pricing Trends &

Promotional Types • Macro Web Overview • Social Media • Integration with Other

Sources & Key Partners


HOUSEHOLD & GENERAL MERCHANDISE SAMPLE IMAGES

22.65%

9.20%

8.41%

8.19%

7.92%

6.95%

22.47%

9.71%

8.52%

9.10%

8.39%

7.62%

Batteries

Hand Tools&

Accessories

Paint &Home

Decorating

Power Tools&

Accessories

Lightbulbs

Plumbing/Heat/Home

Imprvmt.

Hardware

CurrentPrior

20.48%

13.22%

10.80%

9.57%

8.44%

5.86%

17.28%

11.24%

11.57%

9.62%

11.38%

5.74%

Car Care &Protection

AutomotiveFluids &Filters

MechanicsTools &

Equipment

Motor Oil

GPS &Navigation

EmergencyKits & Travel

Aids

Auto


CHANGE IN YOY AD SUPPORT BY SUBCATEGORY Circulars Only; True Ad Block Count; Auto, Hardware, Housewares, & Toys

Source: ECRM Marketgate, 7/15/2012-7/13/2013 vs. Year Ago

16.92%

7.04%

6.51%

5.90%

5.53%

5.50%

22.08%

7.19%

5.40%

6.42%

3.70%

4.92%

GamingMedia/Games

Plush

Dolls

GamingConsoles

ActionFigures &

Accessories

Spring &SummerSeasonal

Toys

Toys

CurrentPrior

11.48%

10.66%

4.60%

4.31%

3.48%

3.43%

11.35%

10.41%

4.66%

4.11%

3.65%

3.49%

Bedding

Kitchen/HouseholdAppliances

Bakeware

Cookware

DecorativeAccessories

HomeOffice

Furniture

Housewares


CHANGE IN YOY AD SUPPORT BY SUBCATEGORY Circulars Only; True Ad Block Count; Auto, Hardware, Housewares, & Toys


24.23%

7.22%

3.16%

3.14%

3.09%

2.84%

26.73%

7.16%

3.27%

2.98%

4.55%

2.53%

Menards

Sears

AceHardware

Lowe's

HomeDepot

FredMeyerStores

Hardware

CurrentPrior

9.49%

8.32%

7.58%

7.38%

7.09%

6.77%

12.40%

5.55%

7.31%

9.70%

7.27%

7.27%

Pep Boys

O'ReillyAuto Parts

Auto Zone

Sears

AdvanceAutoStores

Kmart

Auto


CHANGE IN YOY AD SUPPORT BY RETAILER Circulars Only; True Ad Block Count; Auto, Hardware, Housewares, & Toys


12.44%

9.58%

7.95%

7.01%

5.42%

5.01%

14.37%

8.82%

9.58%

7.41%

0.85%

6.31%

Toys - R -Us

FredMeyerStores

Kmart

Smith'sMarket-place

SuperKmart

TargetStores

Toys

CurrentPrior

6.96%

6.14%

5.67%

4.62%

4.07%

3.74%

7.31%

5.75%

5.95%

4.89%

4.16%

0.84%

Kohl's

ShopkoStores

Sears

FredMeyerStores

Kmart

SuperKmart

Housewares


CHANGE IN YOY AD SUPPORT BY RETAILER Circulars Only; True Ad Block Count; Auto, Hardware, Housewares, & Toys


13.18%

11.11%

10.52%

5.04%

4.97%

2.82%

12.83%

10.19%

10.98%

3.37%

4.84%

2.20%

Procter &Gamble

Company

SearsPrivateBrand

EnergizerHoldings,

Inc.

MenardsPrivateBrand

GeneralElectric

DuraflameInc.

Hardware

CurrentPrior

12.48%

8.44%

6.23%

4.92%

4.30%

2.83%

12.13%

8.24%

6.81%

2.01%

4.76%

3.08%

SearsPrivateBrand

SOPUSProducts

Garmin,Ltd.

Procter &Gamble

Company

Peak

ArmoredAuto

Group Inc.

Auto


CHANGE IN YOY AD SUPPORT BY MANUFACTURER Circulars Only; True Ad Block Count; Auto, Hardware, Housewares, & Toys


19.85%

10.50%

7.46%

5.99%

4.59%

2.93%

16.27%

11.38%

7.90%

4.22%

7.55%

4.98%

MattelToys

Hasbro,Inc.

NintendoCo., Ltd.

Activision,Inc.

MicrosoftCorp.

SonyComputer

Ent.

Toys

CurrentPrior

4.92%

3.65%

3.51%

2.98%

2.87%

2.72%

4.83%

3.45%

3.83%

3.23%

3.01%

1.96%

SearsPrivateBrand

KrogerPrivateBrand

Kohl'sPrivateBrand

JardenConsumerSolutions

NewellRubber-

maid

KmartPrivateBrand

Housewares


CHANGE IN YOY AD SUPPORT BY MANUFACTURER Circulars Only; True Ad Block Count; Auto, Hardware, Housewares, & Toys


0%

10%

20%

30%

40%

50%

60%

70%

80%

90%

100%

Private Branded


RETAILER DEDICATION TO PRIVATE BRAND Circulars Only; True Ad Block Count; Auto, Hardware, Housewares, & Toys

Source: ECRM Marketgate, 7/15/2012-7/13/2013


• Macro Circular Overview • Exclusivity & True Ad

Block Counts • Percent of Space • Pricing Trends &

Promotional Types • Macro Web Overview • Social Media • Integration with Other



AD BLOCK COUNT VS. TRUE AD BLOCK COUNT Both Ads Feature Toothpaste – Should They be Counted the Same?

Safeway – San Francisco, CA - 7/5/2012 Circular - Page 1 (F)

Walgreens – Chicago, IL - 12/9/2012 Circular - Page 25 (M)

Exclusive: Shared: 16 Brands with 0.0625 True Ad Count Each

http://adcompare.marketgate.com/adcomp/Redirect.aspx?p=/AdComp/AdDetails.aspx?adc_i=62986246&city_i=26




Kmart Kohl’s Lowe’s Sears Walmart-US

Exclusive 97.33% 93.62% 98.05% 97.97% 88.52% Shared 2.67% 6.38% 1.95% 2.03% 11.48%

PROMOTIONAL EXCLUSIVITY IN AUTO Source: ECRM Marketgate, 7/15/2012-7/13/2013; Circulars Only



PROMOTIONAL EXCLUSIVITY IN HARDWARE Source: ECRM Marketgate, 7/15/2012-7/13/2013; Circulars Only




PROMOTIONAL EXCLUSIVITY IN HOUSEWARES Source: ECRM Marketgate, 7/15/2012-7/13/2013; Circulars Only



PROMOTIONAL EXCLUSIVITY IN TOYS Source: ECRM Marketgate, 7/15/2012-7/13/2013; Circulars Only



Counts • Percent of Space

• Pricing Trends & Promotional Types

• Macro Web Overview • Social Media • Integration with Other



Back page of the 9/23/2012 CVS circular Tide received 18% of the page

Back page of the 9/9/2012 Kmart circular Tide received 5% of the page

NOT ALL ADS ARE CREATED EQUAL Can you find both Tide promotions?


Back page of the 9/23/2012 CVS circular Tide received 18% of the page

Back page of the 9/9/2012 Kmart circular Tide received 5% of the page

NOT ALL ADS ARE CREATED EQUAL There is a clear difference…why should they be counted the same?



Counts • Percent of Space

• Pricing Trends & Promotional Types • Macro Web Overview • Social Media • Integration with Other



COMPREHENSIVE NATIONAL PRICING COVERAGE July 2012 Carbonated Beverage Example. County-level displayed here.


HIGHLY GRANULAR PRICING COVERAGE Cleveland, OH July 2012 Carb. Beverage Example. Zip code-level displayed here.


TYPES OF PROMOTIONS All General Merchandise Categories, 5 Key Retailers



Promo Type % of Total % of Total % of Total % of Total % of Total

* PRICE POINT 83% 85% 94% 84% 99%

* x/For 2% 1% 1% 0% 0%

% OFF 11% 14% 5% 12% 0%

B1G1 1% 0% 0% 0%

B1G1 50% OFF 2% 1% 0%

OTHER 2% 0% 0% 3% 1%




Promotional Types • Macro Web Overview

• Social Media • Integration with Other


21.99%

11.59%

10.37%

6.81%

4.61%

3.82%

16.75%

9.31%

7.24%

4.66%

5.40%

6.39%

Batteries

Power Tools&

Accessories

Hand Tools&

Accessories

Plumbing/Heat/Home

Imprvmt.

SecurityCameras &

Monitors

Heaters

Hardware

CurrentPrior

20.20%

19.60%

9.37%

7.45%

6.91%

4.66%

24.86%

16.14%

9.55%

4.03%

7.06%

1.22%

GPS &Navigation

Car Care &Protection

Car Audio

EmergencyKits & Travel

Aids

MechanicsTools &

Equipment

Floor Mats

Auto


CHANGE IN YOY AD SUPPORT BY SUBCATEGORY Web & Email; True Ad Block Count; Auto, Hardware, Housewares, & Toys


13.27%

7.48%

5.97%

5.80%

5.20%

4.81%

12.91%

4.39%

6.19%

9.18%

4.15%

5.55%

GamingMedia/Games

Ride Ons

Board/Card

Games

MusicalToys &

Instruments

ActionFigures &

Accessories

Crafts &Activities

Toys

CurrentPrior

15.17%

12.32%

6.88%

5.16%

5.05%

3.41%

2.15%

13.38%

12.42%

1.94%

7.61%

6.00%

WaterPurifiers

Kitchen/HouseholdAppliances

Bedding

DisposableFood

StorageContainers

HomeOffice

Furniture

Cleaning-Brushes/Cloths

Housewares


CHANGE IN YOY AD SUPPORT BY SUBCATEGORY Web & Email; True Ad Block Count; Auto, Hardware, Housewares, & Toys


9.91%

9.69%

8.94%

6.71%

6.56%

4.95%

9.44%

6.76%

2.82%

6.70%

3.37%

7.02%

Lowe'sHome

Improvement

Sears

Amazon.com

HomeDepot

AceHardware

Menards

Hardware

CurrentPrior

23.35%

13.05%

12.00%

10.05%

7.16%

4.68%

22.53%

1.12%

4.28%

25.39%

9.77%

0.47%

Best Buy

Kmart

Sears

Pep Boys

BJ'sWholesale

Club

Amazon.com

Auto


CHANGE IN YOY AD SUPPORT BY RETAILER Web & Email; True Ad Block Count; Auto, Hardware, Housewares, & Toys


38.26%

10.60%

9.59%

5.57%

5.21%

3.63%

34.08%

14.82%

4.58%

6.98%

9.17%

3.50%

Toys - R -Us

Best Buy

Kmart

Walmart-US

TargetStores

Big Lots

Toys

CurrentPrior

6.20%

5.19%

5.13%

5.07%

4.83%

3.20%

4.16%

1.00%

3.60%

4.10%

3.27%

3.82%

Big Lots

Amazon.com

Sears

Lowe's

Kmart

BJ'sWholesale

Club

Housewares


CHANGE IN YOY AD SUPPORT BY RETAILER Web & Email; True Ad Block Count; Auto, Hardware, Housewares, & Toys


15.14%

10.86%

8.53%

8.52%

4.76%

2.66%

16.77%

2.30%

4.27%

3.97%

2.79%

6.41%

Procter &Gamble

Company

EnergizerHoldings,

Inc.

SearsPrivateBrand

3M

DeWaltIndustrialTool Co.

MortonInt'l, Inc.

Hardware

CurrentPrior

12.76%

9.76%

8.65%

5.66%

4.49%

4.31%

2.47%

2.60%

12.34%

8.08%

5.47%

4.97%

SearsPrivateBrand

Procter &Gamble

Company

Garmin,Ltd.

Tom TomInc.

MagellanNavigation,

Inc.

SOPUSProducts

Auto


CHANGE IN YOY AD SUPPORT BY MANUFACTURER Web & Email; True Ad Block Count; Auto, Hardware, Housewares, & Toys


19.22%

13.65%

4.62%

3.45%

3.40%

3.17%

14.48%

14.14%

5.73%

3.85%

2.59%

5.18%

MattelToys

Hasbro,Inc.

NintendoCo., Ltd.

LegoSystems,

Inc.

Activision,Inc.

MicrosoftCorp.

Toys

CurrentPrior

13.80%

10.33%

8.57%

5.62%

4.93%

3.20%

18.44%

2.61%

3.40%

0.02%

6.22%

1.79%

S.C.Johnson &Son, Inc.

3M

CloroxCompany

Kaz, Inc.

Procter &Gamble

Company

SearsPrivateBrand

Housewares


CHANGE IN YOY AD SUPPORT BY MANUFACTURER Web & Email; True Ad Block Count; Auto, Hardware, Housewares, & Toys


0%

10%

20%

30%

40%

50%

60%

70%

80%

90%

100%

Private Branded


RETAILER DEDICATION TO PRIVATE BRAND Web & Email Only; True Ad Block Count; Auto, Hardware, Housewares, Toys





Promotional Types • Macro Web Overview

• Social Media • Integration with Other



A TALE OF TWO MESSAGES What is General Mills saying in their posts?

The word cloud proportionately increases font size to represent how often the word is used. Favorite word count: ‘cheerios’ 41; ‘day’ 22; ‘one’ 16; ‘box’ 16; ‘chex’ 13; ‘love’ 11; ‘like’ 7; ‘breakfast’ 7; ‘today’ 7; ‘changed’ 5; total words: 1,895.


A TALE OF TWO MESSAGES What others are posting on General Mill’s Facebook walls?

The word cloud proportionately increases font size to represent how often the word is used. Favorite word count: ‘one’ 243; ‘love’ 173; ‘cheerios’ 151; ‘day’ 137; ‘like’ 129; ‘box’ 110; ‘good’ 107; ‘honey’ 83; ‘just’ 79; ‘lol’ 65; ‘yummy’ 63; ‘gmo’ 55; total words: 16,886!


A TALE OF TWO MESSAGES What is Kellogg’s saying in their posts?

The word cloud proportionately increases font size to represent how often the word is used. Favorite word count: ‘day’ 46; ‘crazy’ 30; ‘good’ 30; ‘summer’ 30; ‘tickets’ 26; ‘gym’ 20; ‘concert’ 19; ‘weekend’ 19; ‘like’ 18; ‘heroes’ 18; total words: 3,445.


A TALE OF TWO MESSAGES What others are posting on Kellogg’s Facebook walls!

The word cloud proportionately increases font size to represent how often the word is used. Favorite word count: ‘gmo’ 555; ‘love’ 350; ‘like’ 309; ‘food’ 252; ‘just’ 227; ‘want’ 202; ‘good’ 198; ‘know’ 185; ‘please’ 118; total words: 61,115.


Understanding the psychographics of your consumer leads to a better understanding of their views, likes, values, traits and even family dynamics. Through a thorough analysis we can determine: Which brands align with a retailer’s key

customer base How to increase trips to the store Which marketing plans lead to more

product purchases How to morph a shopper’s want into a

need

PSYCHOGRAPHICS: BENEFITS How retailers and brand owners benefit from a clear picture of their customers.


By analyzing the values, interests and lifestyles of a brand or retail fan base, we are able to create a comprehensive profile that defines each shopper. Our proprietary database contains over 14 Million Likes and our psychographic profiles include key characteristics that build a mental model of your consumer: Masculinity Personality Age Education Level Political Affiliation Family Dynamic Pet Ownership Home Ownership Community Type (Urban/Suburban/Rural)

UNDERSTANDING PSYCHOGRAPHICS A means of identifying users by interest, occupation, role in life and other personal characteristics.


Our Masculinity scale shows how brands and retailers rank in terms of key gender values. A high Masculine % is tied to key male attributes such as: Ambition Competitiveness Assertiveness Materialism Power High Feminine % displays key female attributes: Charity Relationships Quality of Life Community Involvement Social Well-being What brands will help to attract more male shoppers?

66%

65%

50%

44%

44%

31%

26%

17%

16%

12%

11%

11%

8%

6%

5%

34%

35%

50%

56%

56%

69%

74%

83%

84%

88%

89%

89%

92%

94%

95%

0% 20% 40% 60% 80% 100%

LEGO

Advance Auto Parts

GE

Whirlpool USA

Amazon.com

Mattel

Walgreens

Kmart

Rubbermaid

The Libman Company

Purex

Hasbro Game Night

Crayola

P&G everyday

Playskool

Masculinity FemininityPSYCHOGRAPHICS: MASCULINITY Is your brand masculine or feminine?


The Personality Age of a Brand is the average age of all the pages of the followers of that brand. It is an age evaluation of "what else" the brand followers like. Leading marketers focus on the personality age of shoppers instead of their real age because it better reflects their core interests and desires.

23

32

36

39

40

43

35

40

36

37

39

36

31

39

38

26

34

37

40

41

44

36

41

37

37

39

36

31

38

37

0 10 20 30 40 50

LEGO

Amazon.com

P&G everyday

Purex

The Libman Company

Whirlpool USA

Advance Auto Parts

Rubbermaid

Mattel

GE

Walgreens

Crayola

Playskool

Kmart

Hasbro Game Night

PSYCHOGRAPHICS: PERSONALITY AGE VS. TRUE AGE Personality age characterizes behaviors, interests and role in life.


74%

71%

67%

64%

64%

60%

59%

59%

55%

54%

54%

51%

50%

41%

27%

The Libman Company

Playskool

Crayola

Kmart

Rubbermaid

GE

Advance Auto Parts

Hasbro Game Night

Purex

P&G everyday

Whirlpool USA

Mattel

Walgreens

LEGO

Amazon.com

% Pet Owners

77%

72%

63%

61%

61%

58%

57%

56%

56%

48%

46%

45%

45%

20%

18%

The Libman Company

Rubbermaid

Playskool

Whirlpool USA

Crayola

P&G everyday

Hasbro Game Night

Purex

Kmart

Mattel

GE

Walgreens

Advance Auto Parts

Amazon.com

LEGO

% Home Owners

PSYCHOGRAPHICS: MORE METRICS


77%

73%

70%

66%

66%

65%

64%

64%

60%

56%

56%

55%

49%

40%

36%

Playskool

The Libman Company

Whirlpool USA

Kmart

Crayola

Advance Auto Parts

GE

Rubbermaid

Hasbro Game Night

P&G everyday

Mattel

Walgreens

Purex

LEGO

Amazon.com

Displays of Status/Income

PSYCHOGRAPHICS: MORE METRICS

1.76

1.75

1.72

1.71

1.69

1.69

1.68

1.67

1.66

1.64

1.64

1.62

1.62

1.60

1.58

Mattel

Amazon.com

Hasbro Game Night

Rubbermaid

P&G everyday

LEGO

Whirlpool USA

Playskool

Walgreens

GE

Crayola

The Libman Company

Advance Auto Parts

Purex

Kmart

Average Education Level




Promotional Types • Macro Web Overview • Social Media

• Integration with Other Sources & Key Partners


“Not surprisingly, we have found a strong correlation with ad count data and market share... The data, therefore, can prove predictive of Nielsen results (given its earlier availability) and revealing of marketplace dynamics.” A La Carte The All You Can Eat Menu for Food Investors

“The data has proven to be predictive of Nielsen or IRI reported results and, therefore, can be applied in the following ways: 1. Gain more rapid insight into how promotional developments are shifting

through the next period 2. Predict market share shifts before Nielsen data is released.” Global Investment Research United States: Food

WALL STREET IS UTILIZING OUR DATA Our analytics are a leading indicator of market share movement.


0.0

0.2

0.4

0.6

0.8

1.0

1.2

0

50

100

150

200

250

300

Ads Run Quantity Sold

SAMPLE OF EXTREME RESPONSIVENESS TO AD SUPPORT Shows this product’s extreme responsiveness to ad support.


0.0

0.5

1.0

1.5

2.0

2.5

0

5

10

15

20

25

30

35

40

Ads Run Quantity Sold

SAMPLE OF LOW RESPONSIVENESS TO AD SUPPORT Shows the lack of impact from promotional support of this product.

CPG RETAILER MARKETING MIX IS SHIFTING ENGAGING THE SHOPPER WHEN THEY ARE MAKING DECISIONS

ADVERTISING EXPENDITURES – Shopper exposed to advertising message

to build equity and continuity.

RETAILER FSI PAGES

– Shopper “opts-in” to FSI coupon vehicles to build list and plan trip.

DIGITAL COUPON EVENTS

– Shopper engaged with retailer website with greater intent.

FEATURE AD PAGES

– Shopper influenced both in-the-home and in-the-store.

Retailer advertising and promotion activity influences the shopper regardless of funding or control of event.

SOURCE: Kantar Media *SOURCE: ECRM

Advertising Expenditures

Retailer FSI Pages

Feature Ad Pages*

3.5%

9.5%

5.2%

Retailer Advertising and Promotion CY 2012 vs. 2011

% C

hang

e YA

G

Digital Coupon Events

50.4%

CPG RETAILER TACTICS SHOW SIGNIFICANT SHIFTS DIFFERENTIATING MESSAGE AND MEDIA IN THE MARKET

MASS: – Walmart increased activity across tactics; Target FSI store coupons and store brands on Target.com

FOOD: – Kroger “antes up” across tactics; Safeway and Supervalu scale back traditional advertising

DRUG: – Walgreen’s and CVS increasing advertising and promotion while maintaining feature ad pages

SOURCE: Kantar Media *SOURCE: ECRM

Retailer % Chg vs YAG

Advertising Dollars

FSI Promotion Pages

Digital Coupon Events

Feature Ad Pages*

MASS

Walmart 11.7% 47.4% 189.7% 51.3%

Target -4.9% 6.9% 29.8% -8.7%

FOOD

Kroger 9.1% 7.1% 3.7% 14.1

Safeway -5.4% 5.7% -9.2% -1.9%

Supervalu -20.0% 11.9% 201.5% -2.3%

DRUG

Walgreens 29.2% 42.6% 76.7% -1.0%

CVS 22.7% 21.3% 149.5% 1.4

CPG RETAILER TACTICS VARY SIGNIFICANTLY BY WEEK INCREASING SHARE OF VOICE FOR SPECIFIC TRIP OCCASIONS

DRUG: Drug retailers emphasize “holiday convenience” and target “open enrollment” periods

16

14

20

10

8

4

2

0

MASS: Walmart leads with Winter Holiday while Target leads with Back-to-School; Walmart has biggest spread between top/bottom weeks

FOOD: Kroger, Safeway, and Supervalu lead with different weeks perhaps emphasizing different categories; Food retailers more consistent

TOP WEEK: 11/19/12 BOTTOM WEEK: 1/16/12




TOP WEEK: 7/30/12

BOTTOM WEEK: 2/20/12



SOURCE: Kantar Media

41.9

28.4

7.6 3.4

12.0

5.7 7.6

= previous year


Contact Information

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