Embed Size (px)
DESCRIPTION
Citation preview
S t u d i o 3 s , 5 - 1 3 Q u e e n S t , C h i p p e n d a l e • 8 0 0 7 3 1 1 7 • t w i t t e r @ I A r t i s t • w w w . i n v i s i b l e a r t i s t s . c o m . a u
content idea #2 ecurie25 welcome to the clubtreatment
S t u d i o 3 s , 5 - 1 3 Q u e e n S t , C h i p p e n d a l e • 8 0 0 7 3 1 1 7 • t w i t t e r @ I A r t i s t • w w w . i n v i s i b l e a r t i s t s . c o m . a u
think | create | share
S t u d i o 3 s , 5 - 1 3 Q u e e n S t , C h i p p e n d a l e • 8 0 0 7 3 1 1 7 • t w i t t e r @ I A r t i s t • w w w . i n v i s i b l e a r t i s t s . c o m . a u
welcome to the club...
This video content piece will continue the story of ecurie25 as the longest established supercar club. It will illustrate to the audience that to drive luxury sports cars isn't outside the reach of the every man. And just because you’re not a high rolling superstar, doesn’t mean you can’t drive like one.
think | create | share
S t u d i o 3 s , 5 - 1 3 Q u e e n S t , C h i p p e n d a l e • 8 0 0 7 3 1 1 7 • t w i t t e r @ I A r t i s t • w w w . i n v i s i b l e a r t i s t s . c o m . a u
the keyFour people scattered across an undisclosed city.
Linking each of these strangers is a unique opportunity presented to them in the form of a mysterious set of car keys.
think | create | share
S t u d i o 3 s , 5 - 1 3 Q u e e n S t , C h i p p e n d a l e • 8 0 0 7 3 1 1 7 • t w i t t e r @ I A r t i s t • w w w . i n v i s i b l e a r t i s t s . c o m . a u
T h e re ' s t h e b o re d business woman. Who sits in her office of steel and glass waiting for the clock to tick over
There's the banker. Who through a case of swapped briefcases becomes the owner of a mysterious package
There's the young, care-free spirit. Who witnesses a mugging which sets of a chain of events
And there's the man who feels the whole world is against him just to get home for dinner with his family
S t u d i o 3 s , 5 - 1 3 Q u e e n S t , C h i p p e n d a l e • 8 0 0 7 3 1 1 7 • t w i t t e r @ I A r t i s t • w w w . i n v i s i b l e a r t i s t s . c o m . a u
At the start of the content piece, the viewer is asked to select which story they want to start with. And throughout the video, the viewer is given specific points of interactivity to determine decisions on what each character does.
Each of these characters is presented with a choice early in their story. A choice which involves them taking possession of a set of car keys which unlocks a super car of their dreams. From there, their adventure begins.
think | create | share
S t u d i o 3 s , 5 - 1 3 Q u e e n S t , C h i p p e n d a l e • 8 0 0 7 3 1 1 7 • t w i t t e r @ I A r t i s t • w w w . i n v i s i b l e a r t i s t s . c o m . a u
Further to this, each character on their journey will cross paths with one another. They might meet each other at the traffic lights or pass one another on the road and share a look. At this point, the viewer will be allowed to choose if they want to abandon one particular character's story and join the ride of another. Yet these interweaving stories will be
parallel in telling the same story - that each of these characters has received a key to unlock a life of aspiration and wonder.
think | create | share
S t u d i o 3 s , 5 - 1 3 Q u e e n S t , C h i p p e n d a l e • 8 0 0 7 3 1 1 7 • t w i t t e r @ I A r t i s t • w w w . i n v i s i b l e a r t i s t s . c o m . a u
BUSINESS WOMAN
BANKER
GIRL
DOESN’T TAKE KEYS. ENDS.
TAKES CAR KEYS
DOESN’T TAKE KEYS. ENDS.
TAKES CAR KEYS
DOESN’T TAKE KEYS. ENDS.
TAKES CAR KEYS
DRIVES
DRIVES
DRIVES
CHANGE CHARACTER
BANKER
BUSINESS WOMAN
FAMILY MAN
MEET AT INTERSECTION
Continued on next page...
content structure
FAMILY MAN
DOESN’T TAKE KEYS. ENDS.
TAKES CAR KEYS
DRIVES
GIRL
think | create | share
S t u d i o 3 s , 5 - 1 3 Q u e e n S t , C h i p p e n d a l e • 8 0 0 7 3 1 1 7 • t w i t t e r @ I A r t i s t • w w w . i n v i s i b l e a r t i s t s . c o m . a u
FAMILY MANPRESENTED
CHALLENGE #1
OUTCOME #1STORY ENDS
OUTCOME #2STORY PROGRESSES
OUTCOME #1STORY ENDS
OUTCOME #2STORY PROGRESSES
OUTCOME #1STORY ENDS
OUTCOME #2STORY PROGRESSES
PRESENTED CHALLENGE #2
PRESENTED CHALLENGE #2
PRESENTED CHALLENGE #2
BUSINESS WOMANPRESENTED
CHALLENGE #1
BANKERPRESENTED
CHALLENGE #1
OUTCOME #1STORY ENDS
OUTCOME #2STORY PROGRESSES
OUTCOME #1STORY ENDS
OUTCOME #2STORY PROGRESSES
OUTCOME #1STORY ENDS
OUTCOME #2STORY PROGRESSES
REACH HOME DESTINATION
REACH TROPICAL ISLAND DESTINATION
REACH FIVE STAR HOTEL DESTINATION
CALL TO ACTION:
ECURIE25WELCOME TO
THE CLUB.
OUTCOME #1STORY ENDS
OUTCOME #2STORY PROGRESSES
PRESENTED CHALLENGE #2
GIRLPRESENTED
CHALLENGE #1
OUTCOME #1STORY ENDS
OUTCOME #2STORY PROGRESSES
REACH PRIVATE LEAR JET DESTINATION
think | create | share
Video reference: www.onlybecausewecan.comthink | create | share
mood boards
S t u d i o 3 s , 5 - 1 3 Q u e e n S t , C h i p p e n d a l e • 8 0 0 7 3 1 1 7 • t w i t t e r @ I A r t i s t • w w w . i n v i s i b l e a r t i s t s . c o m . a u
Client ecurie25
Name: Welcome to The Club
Media Online
Duration 60-120sec video
Products Video
Production Invisible Artists
Many thanks,
Dan DayFounder
[email protected] 695 119
Sarah ParkerClient Services Director
[email protected] 855 448
Kevin LimCreative Director
[email protected] 233 135
think | create | share
