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Double Your Profits by Selling Enhancements. Ed Laflamme. $ 40.00 Friday $ 100.00 Monday. Ed Laflamme. What Are Enhancements?. Ed Laflamme. Benefits 1. Increased Sales 2. Greater Profits 3. Loyal Customers 4. Competition Out. Ed Laflamme. Increased Sales - PowerPoint PPT Presentation
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Double Your Profits
by
Selling Enhancements
Ed Laflamme
$ 40.00 Friday
$ 100.00 Monday
Ed Laflamme
What Are Enhancements?
Ed Laflamme
Benefits
1. Increased Sales
2. Greater Profits
3. Loyal Customers
4. Competition Out
Ed Laflamme
Increased Sales
Builds Relationships
Leads To Trust
Ed Laflamme
How Do We Build
Relationships?
• Residential
• Commercial
Ed Laflamme
Walk The Property
Oscar Stone – 2 Q’s
Bill Arman – 15,000
IBM
Indiana Client
Ed Laflamme
Question
Listen
Question
Listen
Ed Laflamme
Establish the Customers…
1. Quality level
2. Desire
3. Budget
4. Pace
Ed Laflamme
Why Do People Buy?
Ed Laflamme
Purpose of the Walk
1. Educate
2. Suggest
3. Recommend
Ed Laflamme
Educate
1. Safety
2. Curb Appeal
3. Water
4. Longevity
Ed Laflamme
Suggest
1. Re-design
2. Replace
3. Create
Ed Laflamme
Recommend - Suggest
1. Improve - GE
2. Spray
3. Deep Root
Ed Laflamme
Why Don’t Landscapers
Sell More Enhancements?
Ed Laflamme
People
Planning
Ed Laflamme
People
Lack of Talent
Not Enough
Ed Laflamme
Planning
Macro/Micro
Labor & Material Matrix
Ed Laflamme
Increased Profits!
1. Sell - Higher Margin Work
2. Higher Prices
3. Less Cost for Sale
Ed Laflamme
Loyal Customers
1. Shows You Care
2. Consistent Quality
3. Satisfied & Happy
Ed Laflamme
Competition
– Happy Customers Don’t Bid
– If You Lose Job They Will Return
Ed Laflamme
Review
How Does it Increase Sales?
Why Higher Profits?
Why Loyal Customers?
How Does it Keep Competitors Out?
The Bonus???
Ed Laflamme
What is Needed?
Discipline
Planning
Ed Laflamme
What I Want You to Do
Plan
Ed Laflamme
Questions?
Ed Laflamme
Can You Double Your Profits?
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