Edexcel BTEC Level 3 Nationals

specification in Creative Media

Production

How is a BTEC different to an A Level?

Unit based work covering a range of industries and skills.

60/40 emphasis on practical work (the other way round for an A Level)

A greater opportunity to do what interests you.

No exams.Saying that…

There is still a vast amount of written work to be done.

Media theories and debates are still just as important.

There is more emphasis on the student to be self motivated and organised.

What After BTEC?

After completing the course there will be a number of opportunities. Though the most

important thing for a number of students (and parents) is that you will be able to apply and

receive university offers.

This year all fourteen students who applied to university places have had numerous offers.

BTEC Grading

At the end of the course the three grades received (for example PPM) equate to 3 A Level marks.

P = EM = CD = A

D* = A*

The final grades received are based on ALL 19 units being completed to at least a PASS standard. The

scores associated with each grade are then aggregated resulting in an overall final grade.

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The Essential Facts

The course runs over 2 years (just like an A Level)

There are 19 units of work that all must be completed, over the two years.

Of these 19 units, 7 are mandatory with the other 12 selected based on their appeal/use to pupils.

There are no exams on the course. It is 100% unit based.

Current Units

Mandatory Units Selected Units1. Pre-Production Techniques for the Creative Media Industries.

16. Film and Editing Techniques18. Producing Print based Media22. Single Camera Techniques23. Multi Camera Techniques26. Film Studies27. Factual Programme Making28. Corp and Promo video29. Music Video Production30. Television Advertising33. Stop Motion Animation Production50. Writing Copy52. Factual Writing

2. Communication Skills for Creative Media Production

3. Research Techniques for the Creative Media Industries

4. Creative Media Production Management Project

5. Working to a Brief in the Creative Media Industries

6. Critical Approaches to Creative Media Products

7. Understanding the Creative Media Sector

What do we do in each

unit?In each unit there is an expectation to:

Develop an understanding of the chosen subject.

Create a practical piece of work linked to the subject.

Evaluate the practical work using the understanding acquired at the beginning of the

unit.

Example: Unit 30 Television

Advertising

Students learn about the different types of techniques, structures, characteristics

and regulation associated with television advertising. Students in pairs

then present a presentation that outlines all of the above with found

examples.

Example: Unit 30 Television

Advertising

Students are given a brief outlining the aims and objectives from a client in

regards to creating a series of television adverts.

Students are given 3/5 weeks to film and edit a series of three adverts that fulfil

the brief.

Students showcase the created adverts to the client, peers and teachers to gather

feedback.

The feedback is collated and used within a final evaluation of the practical work,

looking at what went well, what could have been improved, comparison to industry

standards and feedback received.

Example: Unit 30 Television

Advertising

Some examples of practical work