1. About The Call

This call has the intention to submit the rules and requirements for submission of

case studies to be presented in the Junior Enterprise World Conference 2012

(JEWC 2012).

The presentation of case studies aims to create exchanges of experiences between

junior enterprises and entrepreneurs.

2. About The Organization

JEWC 2012 is an idealization of the European Junior Enterprises Confederation

(JADE) and Brazilian Junior Enterprises Confederation (Brasil Júnior), supported

by Brasil Júnior and brought to you by the Minas Gerais State Junior Enterprises

Federation (FEJEMG) and the Rio de Janeiro State Junior Enterprises Federation

(RioJunior).

3. About The Event

JEWC is the event that gathers junior entrepreneurs from several countries and

that is returning to Brazil after eight years, where it takes place from the 6th of

August to the 10th, 2012, in Paraty, a city of Rio de Janeiro state. Its motto “One

world, one network” seeks to provide a discussion among junior entrepreneurs

from various parts of the globe of how the Junior Enterprise Network can unite and

impact a much more globalized society, putting together this network of

information. In order the discussion generates better results, each day of the event

will have a sub-theme, as presented below. The following day will always

complement the day before, in a way to increase concepts, creating a “knowledge

escalation”.

● Evolve

Evolution is the theme of the first day in JEWC’s schedule and its key-word is

deconstruction. On this day, participants will be shown that questioning, breaking

paradigms, the criticism of hypothesis and concepts are healthy and essential to an

environment that is always changing, growing and evolving to a more innovative

and creative environment. We will have the deconstruction of certainties to

construct new hypothesis and concepts that are more compatible with the

environment in which we operate.

● Undertake

After generating an intense debate on what exactly brings value to the Network,

the second day of schedule seeks to inspire the junior entrepreneur to undertake.

And so that the speech won’t be evasive or ordinary, work will be done in order to

generate this inspiration in every aspect, in a way that the junior entrepreneur

himself is able to be motivated. The entrepreneur will have the opportunity to start

undertaking for real, reflecting and forming ideas on possible ventures.

● Transform

This day will give the participants a wide and full of innovative activities schedule

that will transform their perspective and vision about everything that surrounds

them. Themes like new ventures, social businesses, practices that impact society

and culture of Paraty will be part of the agenda throughout the day.

4. The Case studies

4.1. Every case study must be submitted and sent in English. Case studies in any

other language will NOT be accepted.

4.2. The content of the study case must present in a clear and objective way the

environment background, the needs of its implementation, the way it was executed

and, above all, results achieved - whether they are positive or negative.

4.3. It’s important to pay attention to the following, which are valid to every theme

of case studies submitted:

• Each case study must be classified into one of the themes described below;

• Each case study must be classified in one of the subjects, related and

differentiated in each of the themes;

• The descriptive presentation of the case study must be divided in: Introduction,

Development and Conclusion with the results achieved.

• The JE must write a brief abstract which will be sent through the submission

form (1.000 characters maximum, spaces included) and will be used for the

description that will be available for participants and in the E-Prátikas (that will be

attented later).

• The author organization that has its case study approved will be granted a spot

for one (1) member of the JE. However, it doesn’t mean the spot is free, but that the

JE will have a spot even if the registration is sold out.

4.4. About the Case Studies Themes

The confederated junior enterprises, JE Organizations (núcleos), federations and

confederations may submit case studies to the following categories:

4.4.1 Internal Practices

Description: Case studies referring to management tools, processes or internal

projects or issues exclusively associated with Internal Management.

Key words: Interdependence, Networking, Results

The theme will be classified according to the following subjects:

- Strategy: It refers to consolidation practices, spread and refinement of the

strategic planning of the company, as well as the capacity to comply with it.

- Market: Practices related to prospecting, satisfaction and customer loyalty

relating to external projects, as well as the effectiveness of the negotiation and the

quality of the proposal. Project management and the capacity of planning and

project follow-up practices, after the final report is delivered.

- Society: Practices related to prospecting partners and initiatives that direct to

social responsibility management.

- Junior Enteprise Network: Practices related to every way of representativeness

in the Junior Enteprise Network, as well as the members participation in events

and in JE organizations.

- Financial: Practices related to the optimization of the financial planning capacity,

as well as investments, risk provision, income from the Confederation and others.

- People: Practices related to human resources management, as well as the

attracting, retaining, training, developing and evaluating processes.

- Internal Management: Improvements in the organizational structure, in the

management processes of the actual space of the enterprise, information

technology tools, knowledge management practices and organizational learning.

4.4.2. External Project

Description: Case studies related to the services provided to JE costumers,

accordingly to the core business of the organization.

Key words: Innovation, Transformation, Results

The theme will be classified according to the following subjects:

- First Sector: In case the project was made for governmental organizations.

- Second Sector: In case the project was made for private organizations.

- Third Sector: In case the project was made for non-profitable organizations.

4.4.3 Management Model

Description: Case studies related to the management system of the JE, as well as

the description of how it works and the practical implementation in a way to carry

on the mission and JE’s strategic vision.

Key-words: Organizational development, Innovation.

4.4.4. Federations / JE Organizations (Núcleos)

Description: Case studies related to practices and management tools of a

Federation or a JE Organization (Núcleo) that help in complying with its five basic

action pillars or its internal management.

Key-words: Networking, Results, Innovation.

The theme will be classified according to the following subjects:

- Integration: Practices taken to stimulate the JE and junior entrepreneurs’

integration, with the purpose to help the knowledge exchange and to unify junior

enterprises and their junior entrepreneurs under one common goal.

- Fostering and Guidance: Stimulation and fostering practices to the opening of

new JEs in the state or province, through the dissemination of goals and benefits in

the Graduation Courses and Graduation Institutions that are not a part of the

Network yet and guidance to JE in formation for an organized growth, adjusted to

the Network principles.

- Representativeness: Practices taken that guarantee the representativeness of

the Network goals before companies, partners, Government, community that

relates directly to the JE, Graduation Institutions of the state or province and of the

country.

- Regimentation: Practices related to the regimentation of JEs and corrective

actions to not compliant JEs or to those that commit offenses against the Network.

- Support and Alignment: Practices that contribute to the federated JE’s

development and that guarantee the strategic alignment of them with the

Federation or the JE Organization (Núcleo).

5. The Ambev1 Awards

5.1. Ambev doesn’t believe in intangible dreams, because any idea - regardless of

its proportion - may become reality in the hands of talented and dedicated

professionals.

With the purpose of highlight and award those professionals, the 1st Ambev -

Junior Enterprise Awards will take place in the JEWC 2012. This action seeks to

stimulate young entrepreneurs to apply their talents, utilizing Ambev principles:

big dreams, excellent people and strong culture.

5.2. Every case study submitted to JEWC is able to apply for the Ambev Awards.

5.3. In order to participate of the Awards, the JE will have to submit a briefing up

to one (1) page alongside with the case study, in the same format as listed on the

item 8 and complying with the deadlines on item 11.

5.4. The brief will have to respond to the following question: Which Ambev

principle (item 5.5) is related to the practice of your JE described in the case study

and why?

5.5. About the principles:

- Big Dreams: This principle is related to the capacity of idealizing and

accomplishing a bold goal.

Key-words: Be better, dream, challenge, results.

- Excellent People: Excellent people, with freedom to grow in speeds according to

their talents and rewarded properly are the most valuable assets of a company.

Key-words: Excellent people, free paths, leaders, meritocracy, team, challenges,

development.

1 Ambev is the biggest beverage producer in Brazil and sponsor of JEWC 2012

- Strong Culture: We are never completely satisfied with our results. Focus and

zero tolerance help to ensure a competitive and longing advantage.

Key-word: Sustainable results, victories, challenges.

5.6. The case studies submitted to the Awards will be sent with their briefs to

Ambev, which will be responsible for selecting the case studies to be presented.

5.7. The speakers will have five minutes to present the case study, followed by 5

minutes of questions from the evaluators. It is noteworthy that it is a different

presentation than JEWC’s, and all of them are presented in English.

5.8. The Ambev Awards will contemplate the first 3 positions in each category.

After defined the 1st, 2nd and 3rd places in each one of the three categories, the

award will be the same for each of them. Here they are below:

- 1st place in each of the categories: 01 (one) INDG course for the winner junior

enterprise; R$10,000.00 (ten thousand reais) to purchase books for the Institution

to which the JE belongs to and 01 (one) contemplative plaque.

- 2nd place in each of the categories: R$1,000.00 (one thousand reais) to purchase

books for the Institution to which the JE belongs to and 01 (one) contemplative

plaque.

- 3rd place in each of the categories: 01 (one) contemplative plaque.

The INDG course will be held by Ambev in the JE itself, in a date to be determined

by Ambev and the JE previously. After scheduled and approved by both parts, the

date may not suffer any alteration whatsoever. The course is two days long. The

material to be utilized during the course, such as electronic devices, office supplies,

coffee break and the venue are responsibility of the JE.

6. About General Requirements

6.1. Junior Enterprises, JE Organizations (Núcleos), Federations and

Confederations have the right to submit 2 case studies total and all of them must

be submitted in English, as quoted in 4.1.

6.2. Every case study approved for presentation at the JEWC 2012 will be available

on E-Prátikas2 and will have its awards and author organizations duly informed.

This availability has as goal the dissemination of knowledge amongst JEs and

submitting a case study to be approved by the present notice, the author

organization automatically agrees with its release on the platform.

6.3. Junior enterprises confederated to JADE that submit case studies will have

access to E-Prátikas in a link to be provided after JEWC 2012.

7. About the Submission conditions

The case studies must be submitted, before the established deadline, in the website

www.jewc2012.com in the Case Study Submission session.

The complete filling of the form is required in order to submit the case study, and

it’s very important to answer these questions in the form:

Case study title;

Language in which the case study is going to be presented preferentially3

a) Portuguese;

b) English;

c) Indifferent.

2 E-Prátikas is an online platform of presented files in the Brazilian Network and its fundamental

objective is to help in knowledge management in the Junior Enterprises. This tool provides the case studies that were approved in regional and national events, as files sent directly from the JE’s, divided into categories, according to their theme. 3 It’s important to understand that the preference on which language the case study is being presented

does not guarantee its realization in that language, and it will only help in the allocation process. The organizing team will choose based on the preference and case studies evaluation the ones that will be presented in each language. It’s junior enterprise responsibility to be able to present the case study in English.

Theme: Collaborative Development, Organization, Business;

Related subject: Define the subject of the case study, the ones described in this

document;

Name of the organization (JE, Organization (Núcleo), Federation or Confederation)

author of the case study;

City, district/state and country of the author organization;

Academic Institution (School, College, University, etc.) of the author organization

(JE and JE Organization (Núcleo) only);

Telephone and email of contact of the author organization;

Name, telephone and email of contact of the responsible for the case study in the

author organization;

Name, telephone and email of the responsible persons for the presentation of the

Case study on the event (two persons at maximum).

Each email sent to the evaluation team must contain one case only, being attached

to the email in two (2) copies – being both copies in English. Each copy must have

the same content, but with different name and formatting, as described below:

“Attachment A – Title of the case”: copy to evaluation (impersonal – which means

with no letterhead sheet, Junior Enterprise/Núcleo/Federation/Confederation logo

and any other detail which can identify the organization);

“Attachment B – Title of the Case”: copy for exposition on E-Prátikas (with

customization – being allowed the use of letterhead sheet and Junior

Enterprise/Núcleo/Federation/Confederation logo);

It is noteworthy that Attachment A is obligatory, while sending Attachment B is

optional.

8. About Formatting

8.1. The attached documents (“Attachment A” and “Attachment B”) must be .pdf

files and must respect the following formatting:

- Font Type: Arial

- Font Size: 12

- Line Spacing: 1,5

- Paper size: A4 (210 x 297 mm);

- Orientation: Portrait

- Superior and Inferior Margins. 2.5 cm;

- Left and Right Margins: 3cm;

The body of “Attachment A” must be a white sheet, without the organization’s

layout (letterhead sheet, logo, etc.). Also, it must not contain any kind of

information that provides data of identification, such as name of the JE,

Confederation, Federation, JE Organization (Núcleo), Academic Institution, names

of persons, clients, places or any other information that allows identification of the

author of the case.

The customized Case (“Attachment B”) is for promotion on E-Prátikas, with proper

references and visual identities, recognizing the work of the author: JE, JE

Organization (Núcleo), Federation and Confederation.

8.2. The limit of pages is of four (4) pages for any chosen theme. It is allowed to use

attachment, as long as they contain only images, sheets, graphics, organization

charts, pictures and similar. The content of the Attachment must be readable in the

way they are inserted on the document and must contain up to two (2) pages,

which will be accounted as extra pages besides the ones already defined above.

Therefore, the attached pages do not count as pages whose limitation is mentioned

above.

9. About the Responsibility on the content of the Case Studies

The truth of the information contained on the oral presentation and on the

descriptive document of the case is full responsibility of the JE, Federation or JE

Organizations (Núcleos) responsible for the document’s submission. The person

responsible for the case study will answer in case of process for aggression to

methodology, plagiarism and defamation.

10. About the Presentation

The approved cases will be presented on August 7 and 8 of 2012, inserted on JEWC

2012’s schedule.

It is allowed the use of presentation through projectors that JEWC 2012’s

organization will provide.

The presenters will have 20 minutes to present the case study, followed by 10

minutes of questions from the audience.

11. About Deadlines

11. The Evaluation

11.1. The Evaluative Judges

The cases will be sent to be judged by the following group of people (by two

evaluators come from the seven kinds listed below):

• Former Junior Entrepreneurs who have worked in junior enterprises

confederated to Brasil Júnior

• Former Junior Entrepreneurs who have worked in junior enterprises

confederated to JADE

• Brasil Júnior’s Executive Board

• from JADE’s Executive Board

• Brasil Júnior’s ambassadors

Opening of the registrations to JEWC 2012 for non-Brazilians 7th February 2012

Opening of the registrations to JEWC 2012 for Brazilians 10th March 2012

Deadline to submit case studies 10th April 2012 to 18th May 2012

Deadline to submit case studies with possibility of re-send in

case of non-compliance 10th April 2012 to 30th April 2012

Period for the case studies’ evaluations 18th April 2012 to 30th June 2012

Sending of the results of the selected case studies by e-mail 11th July 2012

Promotion of the selected case studies 13th July 2012

Feedback 15th July 2012

• Brasil Júnior’s former ambassadors

• JEWC Partners

11.2. The Evaluation Criteria

The evaluation to choose the case studies which will be presented in JEWC 2012

will be made by the opinions of the Evaluative Judges. On the other hand, the case

studies’ presentations will be evaluated by the participants who watch it. Members

of the presenter JE will not be allowed to judge cases from their own junior

enterprise.

The criteria to the evaluation of the case studies are:

Results: Practical results proved, the case study effectively accomplished, presenting

significant learning or resulting in improvements for the organization.

- Good result: Results that generate great improvements for the costumer or generate

learning and improvements of high relevance about the organization core business

processes.

- Average result: Results that comply with the job presented by the costumer or learning

and improvements of some relevance about the organization core business processes.

- Few result: Results that comply in parts with the job presented by the costumer or

learning and improvement of low relevance about the organization core business

processes.

- No results: Results not presented or non-existing.

Innovation: Knowledge applied in a different way or new knowledge generation. The case

study needs to present an exclusive content or something that may bring competitive

advantage, aligned to the modern management practices.

- Very innovative: There are few organizations of the Junior Enteprise Network that utilize

this methodology and it’s considered as unique.

- Somewhat innovative: There is a fair number of organizations of the Junior Enteprise

Network that utilize this methodology, but the case study presented relative changes

regarding the conventional method.

- A bit innovative: Most part of the organizations of the Junior Enteprise Network utilizes

this methodology, but the case study presented different content and results.

- Not innovative: No innovation whatsoever.

Clarity: The main goal to what the case study must respond clearly, in its way of

descriptive presentation in the document, the seven question of the 5W2H.

- Very clear: All of the seven answers of the 5W2H are clearly identified in the case study.

- Somewhat clear: At least 5 answers of the 5W2H are clearly identified in the case study.

- Not very clear: At least 3 answers of the 5W2H are clearly identified in the case study.

- Not clear: Less than 3 answers of the 5W2H are clearly identified in the case study.

Applicability: Facility to apply the case study in other JE’s from different fields, in market

companies or in Federations and JE Organizations (Núcleos).

- Very applicable: The case study is applicable to almost any organization without

difficulties.

- Somewhat applicable: The case study is applicable in some organizations with

difficulties.

- Not very applicable: The case study is applicable in almost any organization with certain

difficulties.

- No applicable: The case study is applicable to almost any organization with great

difficulties.

12.3 About the Criteria Weighting

For the case studies selections, for each criteria above it will be granted a weight according

to the table below:

Results …................................35%

Innovation …............................35%

Clarity....................................15%

Applicability..............................15%

For the awards of the best case studies presented in the JEWC, there will be a weighting of

70% for score evaluation for approval and 30% for the evaluation of the participants of the

presentation.

11.3. The Tie-Breaker Criteria

In case of two case studies achieve the same punctuation, it will be used for the

decision of the best the following criteria, in that order:

1) Punctuation given by the Evaluative Judges;

2) Punctuation given by the participants;

3) Analysis of the Organizing Team.

13. About the Evaluation Feedback

The committee is responsible to send feedbacks from each case study received and

evaluated to the author, whether it had been selected or not.

The feedback will inform the score given by the evaluating committee in each

evaluation criteria used in the event, as well as the general score. Besides, it will be

informed the average of the scores of the selected case studies and the lowest

score selected for the event (the cutoff score).

14. Final Considerations

Any and every doubt can be sent to conteudo@jewc2012.com.

Deadlines, criteria and other definitions presented on these call can be changed. In

case that happens, subsequent announcements and warnings via Brasil Júnior and

JADE websites as well as its mailing will be sent, as well as announced via

Facebook and Twitter.

Programme Management

Junior Enterprise World Conference 2012

Paraty - Rio de Janeiro