SEPTEMBER 14-16JAVITS CENTER | NYC

BUYER’S NOTESWelcome to EDIT. Our exclusive event features advanced contemporary

and luxury women’s collections across RTW, accessories and footwear, for the world’s best retailers. EDIT. WEAR THE FUTURE.

Dates & Hours:sunday, september 14 | 9am - 6pmMonday, september 15 | 9am - 6pmtuesday, september 16 | 9am - 4pm

/ Light healthy refreshments available all day including gourmet coffee

/ Interactive collaborations and experiences

/ trend Gallery featuring brands from our show

/ Improved wi-fi access, additional hot spots in lounge areas

/ Live music by Dj Blondspot

/ on site show host

oPeNING DaY CeLeBratIoNSUNDAY, SEPTEMBER 14 4pm - 6pmJoin us for cockta i ls to toast a successfu l SS’15 season.

FEATURING:10 Minute Masterp ieces by Matthew ChowDur ing the Opening Day Celebrat ion, stop by and say hel lo to your favor i te fashion i l lust rator Matthew Chow. Give h im 10 minutes and he’ l l sketch your whimsic ia l fashion i l lust rat ion a l ter -ego. Your personal souveni r f rom EDIT.

Buyer BREAKFAST & PREVIEW with Caro l HoffmanA tour of SS’15 at EDIT, by one of Amer ica’s most inf luent ia l merchandisers. RSVP to buyer info@editshows.com for deta i ls .

THE NEWFRONTIER

Emerging Designer Gallery at EDIT

1. Romeo Hunte 2. Dahui L i 3. Layana Agui lar 4. W. Br i t t 5. J ianhui London 6. Maison de Papi l lon 7. Mi la Hermanovski 8. Ninael 9. Bodybinds 10. Crawford

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FASHION Q&AMeggan Crum, co-founder of TheRunthrough gives emerging designers

tips and advice on how to get noticed now.

MEGGAN CRUMFormer Accesso r ies D i rec to r o f W Magaz ineand InSty le . Meggan i s the Co -Founder o f

the d ig i ta l PR p la t fo rm TheRunth rough.

how To gET NoTICEd BY A FASHION EDITOR

industry is one of the biggest hurdles to overcome in this extremely competitive market. Like all artistic disciplines, it takes more than having a cool product or a savvy social media presence. We’ve asked industry veteran, editor-at-large Meggan Crum for some tips and advice on how to get your brand noticed now.

JPK How does a brand or designer get noticed by a fashion editor?

MC First and foremost, it’s about the quality and design of the product. The product is more important than the pitch. I am looking at a look book or line sheet before anything else.

“Product is most interesting to me when it looks like it fits a trend, but isn’t just following a trend. I want to be intrigued. Especially if I discover something unusual, I’m on a mission to get that on one of my pages!”

JPK Do brands needs a big PR agency in order to gain exposure?

MC It can help if you have the budget to pay for one, but what you also don’t get is the one on one relationships with the media that you would want. Just like if you outsource all your sales to a sales showroom and you never meet with a buyer from a store, that could be dangerous because at a certain point you need and want to know that buyer or editor. JPK What are editors looking for in September in terms of trends or direction or specific designers?

MC They’re just looking for something that feels different. I really think that this is the era of the small independent designers because everything else becomes ubiquitous. You can see these large designers with these handbags that every girl is wearing, and you start to want to differentiate yourself by wearing something that’s smaller and different so that something asks,

“OMG, where did you get that bag?” So I really think it’s about fresh and new.

JPK Do you feel that RTW brands need to do a runway show or presentation to get in front of the press?

MC I would say absolutely no to arunway show because putting on a runway show not only is a huge expense, but you’re now competing with every other designer’s show. I think trade shows and smaller media press days are the way to go, especially when you can show with other similar designers.

JPK How important are trade shows, and do editors attend trade shows?

MC Trade shows are important to editors, they do attend. But the editors want a good experience. I tended not to go to trade shows that I felt were overwhelming or massive, because it wasn’t fun. The shows that I did attend were really curated, so I felt like what I was seeing was relevant. JPK Any other words of advice to brands or designers trying to get on an editor’s radar?

MC I always appreciate a personal email from a designer. I feel like it’s a more meaningful connection. The biggest mistake to avoid is don’t send an email that doesn’t have images of your collection. Remember, product first!

For the full story, check out editshows.com/blog

Interview by Jennifer Park Krulik

F or an aspiring fashion designer, getting your brand noticed by the

ACCESSORY REPORTFrom exotic skin handbags to sky-high heels,

find all your accessory needs at EDIT.

HEAD-TO-TOEHere’s a sneak peek of what’s in store

for accessories and footwear this SS’15.

1. BASILE&PAPE bespoke 2. e ight f i f teen 3. BASILE&PAPE bespoke 4. W. Br i t t 5. A lepel 6. E lezar 7. Francoise E l izee 8. Mar jor ie Renner 9. Colet te Malouf 10. A lexandra de Cur t is 11. e la rae 12. Joanna Maxham 13. Ste l la Val le

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A GLOBAL RTW SELECTIONUncovering hidden talents from all around the world. EDIT brings you

the most coveted apparel collections this SS’15.

READY, SETREADY TO WEAR

Apparel collections you need to know now.

1. Mabrun 2. Amber Sakai 3. St. Emi le 4. TWIN-SET by Simona Barbier i 5. Guishem 6. Mar ie Saint P ier re 7. Tr ix i Schober 8. Angelys Balek 9. Dennis Merotto

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RETuRNINg fAVoRITES:

BraNDs of eDIt ss’15

ABOUT: Design Parliament grows luxury designer brands by providing superior sales,

marketing and operational service to premium boutiques and retailers.

Featured collections for SS ‘15 at EDIT

Trunk show sensation, Algo of SwitzerlandDennis Merotto, an eponymous collection from the seasoned gold range designer

Internationally lauded luxury collection, Maison Marie Saint PierreMust have clutches and minaudieres from Marjorie Renner

Trixi Schober, a lifestyle collection with beautiful quality and a clean esthetic

Contact: Autumn Foland, Sales Director (402) 321-5756 autumn@designparliament.com

the accessory think tankalepelalexandra de Curtisalgo of switzerlandamber sakaiangelys BalekBasILe&PaPe bespokeBeau CoopsBig ParkBodybindsC/o angeliqueColette MaloufCrawfordDahui LiDennis MerottoDesaDesign ParliamentDevernoiseight fifteen

ela raeelezarelizabeth robertsfrancoise elizeeGoffredo fantini usaGuishemHammittJianhui LondonJoanna MaxhamLayana aguilarLC North america Inc.Le LaniLillotLIVIaNa CoNtIMabrunMaison de PapillonMaria LamannaMarie saint PierreMarjorie renner

MarylaiMateria PrimaMatisse LuxeMila HermanovskiNinaelromeo Hunte New Yorkroomeursarah flintsarah stevenson Designso Pretty Cara Cotterst. emilestella Valletrixi schobertWIN-set by simona BarbieriVanessa Lianne JewelryW. BrittX’tige showroomYLINand more...

@edit_shows #wearthefuture editshows.com

For inquiries or to request a badge for another member of your team, please email buyerinfo@editshows.com or call 203-663-7852

SEPTEMBER 14-16, 2014

We are proud to announce a special collaboration with Hammitt; A limited edition leather and hand dyed denim cross body that you will wear beyond the floor.

WIN A $1450 HAMMITT WEEKENDER Daily: Step 1. Wear your new EDIT x Hammitt bag at the Javits Step 2. Post a pic and tag @edit_shows and @hammittla OR stop by and Hammitt will take care of the rest.**You can enter all three days, so snap away or stop by daily**Daily winner posted on Facebook and Instagram at 5pm.