5 Reasons to use Electronic Direct Marketing

Email Direct Marketing allows you to:-

1/ Turn browsers into customers

2/ Turn customers into LOYAL repeat customers

But are you getting all the benefits from your marketing?

Consider the 5 great benefits you will receive from EDM

Remind your prospects that you exist.

Prospects may have visited your showroom/business, obtained a quote, or product information. But once they leave you have no way to further influence their view of your business. EDM allows you to still remind prospects of your key strengths or even further develop their understanding of your brand.

Build trust and rapport with your customers

We all like to do business with people we trust and like. A well structured Electronic Direct Marketing campaign allows your customers to understand your brand, trust in your business and understand the personality behind your brand.

It’s all part of building an ongoing relationship with prospects and customers, at a very affordable price.

Keeping clients informed

Changes to opening timesNew product linesNew modelsChanges to staffProduct informationSpecial offersCompetitionsTips and hints

All valuable to your business and vital to keeping customers and converting prospects

Very affordable, very effective

Its not expensive to run a EDM campaign. Yes you need to gear up prior to launching a campaign, but once you have a mailing list, its not expensive to “speak” on a frequent basis with your prospects and customers.

Quick turnaround, fast and effective

EDM campaigns are quick to plan and execute. Very inexpensive, very effective and very fast to plan and execute.

Compared with many other campaigns a n EDM campaign can be planned and executed in less than 24 hours. When combined with other media campaigns, working in synergy, and EDM campaign with deliver great results.

For More Information:-

For more information regarding how to get great results from your EDM, speak to Peter McCullagh at Solution Based Marketing