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EDUCATERING MEDIA PACK 2017/18 0345 500 6008 www.h2opublishing.co.uk

EDUCATERING MEDIA PACK 2017/18 - H2O · 2017-10-05 · CIRCULATION & AUDIENCE INTRODUCTION CONTENTS. EDUcatering is the ONLY monthly ... • Attracts key decision making delegates

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Page 1: EDUCATERING MEDIA PACK 2017/18 - H2O · 2017-10-05 · CIRCULATION & AUDIENCE INTRODUCTION CONTENTS. EDUcatering is the ONLY monthly ... • Attracts key decision making delegates

EDUCATERINGMEDIA PACK2017/180345 500 6008www.h2opublishing.co.uk

Page 2: EDUCATERING MEDIA PACK 2017/18 - H2O · 2017-10-05 · CIRCULATION & AUDIENCE INTRODUCTION CONTENTS. EDUcatering is the ONLY monthly ... • Attracts key decision making delegates

FEATURES LIST

PRINT - THE MAGAZINE

HIGH IMPACT CREATIVES

DIGITAL

DIRECT MARKETING

EVENTS

TESTIMONIALS

RATE CARD

TECHNICAL SPECIFICATIONS

CONTACTS

CIRCULATION & AUDIENCE

INTRODUCTION

CONTENTS

Page 3: EDUCATERING MEDIA PACK 2017/18 - H2O · 2017-10-05 · CIRCULATION & AUDIENCE INTRODUCTION CONTENTS. EDUcatering is the ONLY monthly ... • Attracts key decision making delegates

EDUcatering is the ONLY monthly independent trade publication in the UK with a targeted ABC audited circulation focusing exclusively on education catering.It’s the only magazine to look objectively at the whole market and with around 8 million pupils in schools in the UK, it is a significant sector that has huge potential for all associated with it.

Page 4: EDUCATERING MEDIA PACK 2017/18 - H2O · 2017-10-05 · CIRCULATION & AUDIENCE INTRODUCTION CONTENTS. EDUcatering is the ONLY monthly ... • Attracts key decision making delegates

CIRCULATION & AUDIENCE

PRINTCIRCULATIONTOTAL: 4,579

WEBSITEAVERAGE MONTHLY VISITORS: 4,531MONTHLY PAGE VIEWS: 8,335

DIGITAL CIRCULATIONTOTAL: 35,273

AUDIENCEEDUcatering reaches a total of 39,852 key decision makers of purchasing organisations, advisory bodies, professional associations and specialist contract caterers in over 30,000 state and private schools every month.

REACHING A TOTAL

OF 39,852 DECISION

MAKERS EACH MONTH

SECTOR CRITERIA SELECTION ESTABLISHMENTS CONTACTSContract Caterers Specialising in Education 49 127

State Secondary Schools Largest by pupil number 1,000 1,000

Academies - Self Operated 549 549

Free Schools 20 20

DIY/Opted out catering 913 913

State Primary Schools Academies - Self Operated 171 171

Free Schools 56 56

State Special Schools Academies - Self Operated 17 17

Free Schools 3 3

Private Schools Largest by pupil number 300 300

Purchasing Organisations 17 62

Trusts & Advisory Bodies (CFT, FSA, DoE, DoH) 11 42

LACA Members & ASSIST Members 791

Local Authorities Non LACA members 339

CEDA Members & FCSI Members 112 111

Key Wholesalers 31 78

School Sites Purchasing influencers 35,273

TOTAL 39,852

Page 5: EDUCATERING MEDIA PACK 2017/18 - H2O · 2017-10-05 · CIRCULATION & AUDIENCE INTRODUCTION CONTENTS. EDUcatering is the ONLY monthly ... • Attracts key decision making delegates

PRINTTHE MAGAZINE

12ISSUES PER YEAR

CIRCULATION

4,57930,000

EDUCATERING IS THE ESSENTIAL READ FOR PROFESSIONALS PROVIDING SCHOOL MEALS THROUGHOUT 30,000 STATE AND

PRIVATE SCHOOLS IN THE UK.

Avg Net Circulation 4,579July 2015 to June 2016

Page 6: EDUCATERING MEDIA PACK 2017/18 - H2O · 2017-10-05 · CIRCULATION & AUDIENCE INTRODUCTION CONTENTS. EDUcatering is the ONLY monthly ... • Attracts key decision making delegates

PRINTSTAND OUT DESIGN

Page 7: EDUCATERING MEDIA PACK 2017/18 - H2O · 2017-10-05 · CIRCULATION & AUDIENCE INTRODUCTION CONTENTS. EDUcatering is the ONLY monthly ... • Attracts key decision making delegates

PRINTENGAGING CONTENT

Page 8: EDUCATERING MEDIA PACK 2017/18 - H2O · 2017-10-05 · CIRCULATION & AUDIENCE INTRODUCTION CONTENTS. EDUcatering is the ONLY monthly ... • Attracts key decision making delegates

HIGH IMPACT CREATIVESENHANCING YOUR PRESENCE

SHARE YOUR INDUSTRY REPORTS - EXAMPLES SHOWN FROM PUB & BAR MAGAZINE

FALSE FRONT COVER

Page 9: EDUCATERING MEDIA PACK 2017/18 - H2O · 2017-10-05 · CIRCULATION & AUDIENCE INTRODUCTION CONTENTS. EDUcatering is the ONLY monthly ... • Attracts key decision making delegates

HIGH IMPACTCREATIVES

DIE CUT FRONT COVER

CARRIERCARD

First thing a reader will

see when the magazine is

delivered. Holds an

A5 advert

MEGAWRAPA2 double side wrap. Carries the magazine then folds out into an A2 poster

BOOKENDS

Page 10: EDUCATERING MEDIA PACK 2017/18 - H2O · 2017-10-05 · CIRCULATION & AUDIENCE INTRODUCTION CONTENTS. EDUcatering is the ONLY monthly ... • Attracts key decision making delegates

TIPON

TEXTUREFOIL

FINISHES

ROLLFOLD

BRANDED POLYWRAP

BELLYBAND

HIGH IMPACTCREATIVES

CONTACT US FOR MORE

OPTIONS

ADVERTORIALS

FOUR PAGECOVERWRAP

GATEFOLD

BARNDOOR

TEASERSTRIP

BOUND IN PRE-PRINTS

Page 11: EDUCATERING MEDIA PACK 2017/18 - H2O · 2017-10-05 · CIRCULATION & AUDIENCE INTRODUCTION CONTENTS. EDUcatering is the ONLY monthly ... • Attracts key decision making delegates

DIGITAL

AVERAGE PAGE VIEWS PER MONTH

8,335

AVERAGE VISITORS PER MONTH

4,531

DIGITAL CIRCULATION

35,273

CURRENTFOLLOWERS

3,000+

www.educateringmagazine.co.uk @EDUcateringmag

Page 12: EDUCATERING MEDIA PACK 2017/18 - H2O · 2017-10-05 · CIRCULATION & AUDIENCE INTRODUCTION CONTENTS. EDUcatering is the ONLY monthly ... • Attracts key decision making delegates

DIRECTMARKETING

DIRECT MAIL• Anything from a flat mailer

to a premium 3D mailer• Unique enhancements to

ensure your mailer is seen and read

PRODUCT SAMPLER• Put your product in the

hands of buyers• FREE follow up service to

measure ROI

MARKET REPORT BUILDER• Bespoke research to

answer your questions• Broadcast your research

across print and digital with an editorial write up in one of our titles

• Email broadcast the report to 5,000 recipients

• You’ll receive a PDF report & a printed 8 page report

TELEMARKETING Generating Appointments• Generate appointments for face to face buyer meetings• We’ll introduce you with a mailer and then follow up• Foodservice specialist telemarketers

Telesales• Introduce simple hook offers and price deals• We’ll work with your key target market• Successful campaigns have shown 52% conversion rate

Research • Fast, accurate information with all your questions answered• A summary report• Fixed price, guaranteed results

EMAIL MARKETING• Reach our database of over 32,941 contacts• Industry-leading broadcast system• Detailed reporting• Re-mail service• FREE design service and advice to increase performance

Page 13: EDUCATERING MEDIA PACK 2017/18 - H2O · 2017-10-05 · CIRCULATION & AUDIENCE INTRODUCTION CONTENTS. EDUcatering is the ONLY monthly ... • Attracts key decision making delegates

TUESDAY 10TH OCTOBER 2017ROYAL GARDEN HOTEL, LONDON400+ ATTENDEES

EVENTS

EDUCATERING EXCELLENCE AWARDS• Major industry event• Celebrates the school catering industry’s greatest achievements throughout

the last academic year.• Brings together key decision makers, LACA members and contract caterers

Suppliers have the chance to become one of our 15 Award Sponsors, positioning themselves as a brand to be recognised within school catering and network with some of the biggest purchasing decision makers for food, drink, equipment and services in the sector.

EDUCATERING FORUM• The annual EDUcatering Forum

takes place in London • An elite panel of key note speakers

address important current issues in catering within schools.

• Attracts key decision making delegates from the education sector.

• Our exclusive supplier package enables maximum exposure prior to and during the event.

ROUNDTABLES

• Host around 8-10 senior industry professionals plus representatives from your company to participate in a lively debate on industry matters and key issues

• Results from the debate are published over five pages within the next issue of EDUcatering magazine including your logo on each editorial page

• A full page advert will also be included next to the Roundtable write up.

100+ ATTENDEES

Page 14: EDUCATERING MEDIA PACK 2017/18 - H2O · 2017-10-05 · CIRCULATION & AUDIENCE INTRODUCTION CONTENTS. EDUcatering is the ONLY monthly ... • Attracts key decision making delegates

TESTIMONIALSADVERTISERS AND READERS"In an ever-evolving market with its own specific challenges, EDUcatering magazine is a great way to reach the primary and secondary education market including academies, contract caterers, private schools and local authorities." SUSAN BOLAMCLIENT SERVICES DIRECTORJELLYBEAN CREATIVE

"Educatering magazine is a must read publication for all those working in the school catering sector. The articles can be relied upon to be informative and useful keeping everyone up to date with all that's important and relevant. The opinion pieces are amusing and thought provoking and sometimes even controversial. It's good to have a magazine which works so closely with the sector, promoting, thorough their annual awards, the celebration of excellence."

BEVERLEY BAKERHEAD OF COMMERCIAL SERVICESSURREY COUNTY COUNCIL

"Educatering is one of the very few magazines that I actually read these days both on and offline. For those involved in the school meals industry it’s a useful way to keep up to date with news, events, policy, opinion, research and innovation."

LINDSAY GRAHAMCHILD FOOD POVERTY POLICY ADVISOR

Page 15: EDUCATERING MEDIA PACK 2017/18 - H2O · 2017-10-05 · CIRCULATION & AUDIENCE INTRODUCTION CONTENTS. EDUcatering is the ONLY monthly ... • Attracts key decision making delegates

EDUcatering Magazine is one of fifteen industry leading foodservice titles produced by H2O Publishing. We provide engaging and trusted editorial across a range of key verticals including; education, universities, care homes, out of home, contract catering and many more.

As well as publishing and direct marketing, H2O Publishing’s expertise also lies in creating, promoting and managing a number of significant industry events throughout the year, including; awards ceremonies, forums, exhibitions and conferences.

H2O Publishing is an established authority within the sectors it serves and strives to stay ahead of the curve with the services it provides.

Page 16: EDUCATERING MEDIA PACK 2017/18 - H2O · 2017-10-05 · CIRCULATION & AUDIENCE INTRODUCTION CONTENTS. EDUcatering is the ONLY monthly ... • Attracts key decision making delegates

FEATURES LISTEDUCATERING 2018JANUARY• Oriental Cuisine (Chinese New Year) • Potato Products & Chips• Cleaning, Hygiene & Food Safety

FEBRUARY • Hotelympia Show Issue• Microwaves & Ovens• Wholesalers & Distributors • Street Food

MARCH • Soft Drinks, Juices & Water • Pizza & Pasta • Preventative Maintenance • Refrigeration

APRIL • State of the Nation – Academy Research • Stocks & Sauces • Allergen – Free Meals • Light Catering Equipment

MAY • Commercial Kitchen Preview • Green Issue – CSR/Waste Management/

Recycling/Sustainability/Energy Saving/ Packaging/Fairtrade

• Kitchen & Canteen Refurbishment • Grab & Go Meals

JUNE • School Catering Equipment Supplement

(Advertorial) • LACA Show Preview • Breakfast (Food, Drink & Equipment) • Fish & Seafood

JULY• LACA Show Issue• Vegetarian & Halal Diets• Dairy

AUGUST• LACA Show Review• Assist Conference Preview• Warewashing• Combi Ovens• Indian Cuisine

SEPTEMBER• Educatering Wallplanner 2018/19• Back To School Supplement• Assist Conference Review• Educatering Supplier Innovation Awards• Catering Equipment Distributors• Purchasing Consortiums

OCTOBER• Festive Menu• Yogurts & Desserts• American & Mexican Cuisine• School Catering Technology NOVEMBER• Educatering Awards Results• Sandwiches & Wraps• Soft Drinks, Juices & Water• Counters & Food Display

DECEMBER • 2018 Menu Trends• British Food & Drinks• Tables & Seating• Packaging & Disposables

Educatering features are subject to change. Please contact Morag Wilson should you wish to reconfirm.Email: [email protected]: 01474 520267

Page 17: EDUCATERING MEDIA PACK 2017/18 - H2O · 2017-10-05 · CIRCULATION & AUDIENCE INTRODUCTION CONTENTS. EDUcatering is the ONLY monthly ... • Attracts key decision making delegates

RATE CARDPRINT 2017

HALF PAGE

£1,650

FALSE FRONT COVER

£6,500

THIRD PAGE

£1,250

DOUBLE PAGE SPREAD

£3,950

QUARTER PAGE

£950

FULL PAGE

£2,500

BELLYBAND INTO DPS

£8K4 PAGE WRAP

£10KDIE CUT FALSE FRONT

£9K

Page 18: EDUCATERING MEDIA PACK 2017/18 - H2O · 2017-10-05 · CIRCULATION & AUDIENCE INTRODUCTION CONTENTS. EDUcatering is the ONLY monthly ... • Attracts key decision making delegates

RATE CARDDIGITAL 2017WEB RATES: 1 MONTH 3 MONTHS 6 MONTHSSINGLE BUTTON £500 £750 £1,200SUPER BUTTON/MPU £750 £1,000 £1,500BANNER £1,000 £1,750 £2,500SKYSCRAPER £1,500 £2,500 £3,500

WEBSITE PREMIER SUPPLIER INDEXYou will appear on the EDUcatering website for a whole year with the following information:• Company name• Contact name• Telephone & Email address• 60 words to promote your companyPRICE: £300

PREMIER SUPPLIER INDEXMAGAZINE PREMIER SUPPLIER INDEXYou will appear on the EDUcatering magazine for a whole year with the following information:• Company name and company logo• Contact name• Telephone & Email address• 20 - 30 words to promote your company• Heading of your choicePRICE: £800

Page 19: EDUCATERING MEDIA PACK 2017/18 - H2O · 2017-10-05 · CIRCULATION & AUDIENCE INTRODUCTION CONTENTS. EDUcatering is the ONLY monthly ... • Attracts key decision making delegates

All page information, including images, EPS and text should be: SUPPLIED ONLY IN CMYK MODE, NOT RGB.No Pantone colours or 5th colour specials to be used. No colour profiles saved within image – i.e. colour management or ICC profiles.

MAGAZINE SET TO A4 210mm X 297mm

TECHNICALSPECIFICATIONS

WHOLE PAGEBleed: H = 303 mm x W = 216mmTrim: H = 297 mm x W = 210 mmType: H = 268 mm x W = 196 mm

1/3 PAGE VERTICALBleed: H = 303 mm x W = 76 mmTrim: H = 297 mm x W = 70 mmType: H = 287 mm x W = 60 mm

DPS PAGEBleed: H = 303 mm x W = 426 mmTrim: H = 297 mm x W = 420 mmType: H = 268 mm x W = 396 mm

1/2 PAGE VERTICALBleed: H = 303 mm x W = 111 mmTrim: H = 297 mm x W = 105 mmType: H = 268 mm x W = 91 mm

1/2 PAGE HORIZONTALBleed: H = 154.5 mm x W = 216 mmTrim: H = 148.5 mm x W = 210 mmType: H = 134 mm x W = 186 mm

1/3 PAGE HORIZONTALBleed: H = 101 mm x W = 216 mmTrim: H = 95 mm x W = 210 mmType: H = 79 mm x W = 190 mm

1/4 PAGE VERTICALBleed: H = 303 mm x W = 49 mmTrim: H = 297 mm x W = 43 mmType: H = 268 mm x W = 37 mm

1/4 PAGE HORIZONTALBleed: H = 80 mm x W = 216 mmTrim: H = 74 mm x W = 210 mmType: H = 67 mm x W = 186 mm

Page 20: EDUCATERING MEDIA PACK 2017/18 - H2O · 2017-10-05 · CIRCULATION & AUDIENCE INTRODUCTION CONTENTS. EDUcatering is the ONLY monthly ... • Attracts key decision making delegates

ROB MOLINARI

DIVISIONAL DIRECTOR

01474 520266 / 07850 [email protected]

CONTACTS

H2O Publishing, Joynes House, New Road, Gravesend, DA11 0AJ

0345 500 6008 www.h2opublishing.co.uk

educateringmagazine.co.uk @EDUcateringmag H2O Publishing www.h2opublishing.co.uk @h2opublishing

DAN HILLMAN

DIRECTOR

07833 [email protected]

MARC SUMNER

DIRECTOR

07730 [email protected]

ABBIE GEORGE

BUSINESS DEVELOPMENT MANAGER

01474 520251 / 07584 [email protected]

MORAG WILSON

EDITOR

01474 [email protected]