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©2015 Brown Brothers Harriman & Co. Confidential & Proprietary. Not to be reproduced without the explicit consent of BBH & Co. “BBH” and “BBH & Co.” are registered service marks of Brown Brothers Harriman & Co.
Educating the Next GenerationBecause Money Doesn’t Come With Instructions
May 21, 2015
©2015 Brown Brothers Harriman & Co. Confidential & Proprietary. Not to be reproduced without the explicit consent of BBH & Co."BBH" and "BBH & Co." are registered service marks of Brown Brothers Harriman & Co.
Brown Brothers Harriman Snapshot
2
BBH is a global financial institution with over 5,000 employees in 17 offices worldwide and expertise in Private
Banking, Investment Management, and Investor Services. Our Private Banking business serves both corporate
and private clients throughout the cycle of wealth creation, transition and preservation in five primary products:
Wealth Management, Corporate Lending, Corporate Advisory, Private Equity, and Trust.
About Wealth Management
Assets under management: $27.1 billion*
Clients we serve:
• Private business owners• Business executives• Inheritors of family wealth• Endowments • Foundations
Client minimum: $10 million
Average client size: $22 million*
Locations: New York, Boston, Charlotte, Chicago, Philadelphia, Wilmington
*As of December 31, 2014
©2015 Brown Brothers Harriman & Co. Confidential & Proprietary. Not to be reproduced without the explicit consent of BBH & Co."BBH" and "BBH & Co." are registered service marks of Brown Brothers Harriman & Co.
The Way to WealthBenjamin Franklin (1758)
3
©2015 Brown Brothers Harriman & Co. Confidential & Proprietary. Not to be reproduced without the explicit consent of BBH & Co."BBH" and "BBH & Co." are registered service marks of Brown Brothers Harriman & Co.
The Art of Making Money PlentyBenjamin Franklin (1811)
4
©2015 Brown Brothers Harriman & Co. Confidential & Proprietary. Not to be reproduced without the explicit consent of BBH & Co."BBH" and "BBH & Co." are registered service marks of Brown Brothers Harriman & Co.
The Art of Making MoneyBenjamin Franklin (19th Century)
5
©2015 Brown Brothers Harriman & Co. Confidential & Proprietary. Not to be reproduced without the explicit consent of BBH & Co."BBH" and "BBH & Co." are registered service marks of Brown Brothers Harriman & Co.
The Wealth of NationsAdam Smith (1776)
6
“In commercial countries,
therefore, riches, in spite of the
most violent regulations of law to
prevent their dissipation, very
seldom remain long in the same
family.”
Wealth of Nations, Book 3
©2015 Brown Brothers Harriman & Co. Confidential & Proprietary. Not to be reproduced without the explicit consent of BBH & Co."BBH" and "BBH & Co." are registered service marks of Brown Brothers Harriman & Co.
Wealth Creation1954-2014
7
Household Net Worth ($ trillions)
0
10
20
30
40
50
60
70
80
90
1954 1959 1964 1969 1974 1979 1984 1989 1994 1999 2004 2009 2014
$ trillions
Source: Federal Reserve Release Z.1, Table B.100
©2015 Brown Brothers Harriman & Co. Confidential & Proprietary. Not to be reproduced without the explicit consent of BBH & Co."BBH" and "BBH & Co." are registered service marks of Brown Brothers Harriman & Co.
The Failure of Wealth TransitionSources of Failure
8
Poor legal/tax/investment advice 3%
Breakdown of family communication and trust 60%
Inadequately prepared heirs 25%
Failure to establish family mission 12%
Source: Roy Williams, The Williams Group
©2015 Brown Brothers Harriman & Co. Confidential & Proprietary. Not to be reproduced without the explicit consent of BBH & Co."BBH" and "BBH & Co." are registered service marks of Brown Brothers Harriman & Co.
A Lesson From History
9
Henrietta “Hetty” Green
1834-1916
©2015 Brown Brothers Harriman & Co. Confidential & Proprietary. Not to be reproduced without the explicit consent of BBH & Co."BBH" and "BBH & Co." are registered service marks of Brown Brothers Harriman & Co.
Being Good with MoneyAn Exercise in Balance
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• Being “good with money” is a combination of knowing
how to …– Obtain it.
– Grow it.
– Spend it.
– Give it away.
• If you want the next generation to be responsible, give
them responsibility.
– Experience is the best teacher!
– Create a “safe harbor” in which to make mistakes and learn
from them.
©2015 Brown Brothers Harriman & Co. Confidential & Proprietary. Not to be reproduced without the explicit consent of BBH & Co."BBH" and "BBH & Co." are registered service marks of Brown Brothers Harriman & Co.
The Welch Family
11
• Upon return home, whatever is left from that week’s
allowance is doubled and put in the piggy bank.
– Lesson in the power of saving.
• Young parents with four young children (ages 4-8),
each of whom gets an allowance for certain household
chores.
– Lesson in how money is the result of contribution to the
household.
• Weekly family trip to the store to spend that week’s
allowance.
– Children can buy anything they want with their own money.
– Lesson in how to spend money on what is really wanted.
©2015 Brown Brothers Harriman & Co. Confidential & Proprietary. Not to be reproduced without the explicit consent of BBH & Co."BBH" and "BBH & Co." are registered service marks of Brown Brothers Harriman & Co.
The Robbins Family“Uncle Louis” Money
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• Parents with two teenage boys (14 and 16), each of
whom received $3,000 from a fictitious “Uncle Louis”
at the age of 13.
– Removes the overtones of parental money.
– Money can be used for whatever purpose the teenager
wants.
– Lesson in how it feels to receive money simply by being
family.
• Allows for mistakes without judgment.
– Temptation is to blow some or even most of the money.
– Leads to introspection in a safe environment and how to
spend wisely.
– Sizeable enough money to consider the role of investing and
philanthropy.
©2015 Brown Brothers Harriman & Co. Confidential & Proprietary. Not to be reproduced without the explicit consent of BBH & Co."BBH" and "BBH & Co." are registered service marks of Brown Brothers Harriman & Co.
Observations and Implications
13
• In both examples, the money alone isn’t the instructor. The
participation of parents or mentors is key.
• Yet the education is driven by the child’s experience, not the parent
telling them what to do.
• In order to create this freedom, the money is given without
restrictions.
Observations
Implications
• Provide the next generation with enough money at an early enough
age to attend class, but not so much that tuition is burdensome.
• Provide the money with no strings attached, so that the child has
enough freedom to learn from his or her mistakes.
©2015 Brown Brothers Harriman & Co. Confidential & Proprietary. Not to be reproduced without the explicit consent of BBH & Co."BBH" and "BBH & Co." are registered service marks of Brown Brothers Harriman & Co.
The Role of Philanthropy
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• Participation in the philanthropic pursuits of the family at an early
age provides …
– A sense of how the family wealth allows it to express the
family values.
– Awareness of the larger purpose of wealth beyond the
comfort and growth of the family.
– A training ground in family dynamics, how to present,
defend, interact and report.
– An education in financial and legal concepts through
interaction with outside advisors.
– A deeper understanding of how charities work and how to
distribute wealth wisely.
©2015 Brown Brothers Harriman & Co. Confidential & Proprietary. Not to be reproduced without the explicit consent of BBH & Co."BBH" and "BBH & Co." are registered service marks of Brown Brothers Harriman & Co.
The Failure of Wealth TransitionSources of Failure
15
Poor legal/tax/investment advice 3%
Breakdown of family communication and trust 60%
Inadequately prepared heirs 25%
Failure to establish family mission 12%
Source: Roy Williams, The Williams Group
©2015 Brown Brothers Harriman & Co. Confidential & Proprietary. Not to be reproduced without the explicit consent of BBH & Co."BBH" and "BBH & Co." are registered service marks of Brown Brothers Harriman & Co.
Questions to Ask About Wealth Transitions
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• What do you want your wealth to do for you, your
children and your grandchildren?
• What difference will this wealth make in their lives,
and will it help or harm them?
• How will this wealth impact the community in which
your children and grandchildren will live?
• What are the core values of your family which you
want to see preserved in future generations?
• How does the family define wealth?
©2015 Brown Brothers Harriman & Co. Confidential & Proprietary. Not to be reproduced without the explicit consent of BBH & Co."BBH" and "BBH & Co." are registered service marks of Brown Brothers Harriman & Co.
Definitions of Family Wealth or Capital
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• Human Capital
– What makes “you” you
– Family health, happiness and
well-being
– Ethics, morality and
character
• Intellectual Capital
– What people know, both
formally and informally
– Experience and learning
– Heritage, tradition, faith,
history and “distinctness”
• Social Capital
– Involvement with
community and others
– Responsibility to greater
good
– Philanthropic or charitable
activities
• Financial Capital
– Cash, stocks, bonds, real
estate
– Art, collectibles and other
tangible assets
– The family business
©2015 Brown Brothers Harriman & Co. Confidential & Proprietary. Not to be reproduced without the explicit consent of BBH & Co."BBH" and "BBH & Co." are registered service marks of Brown Brothers Harriman & Co.
Definitions of Family Wealth or Capital
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• Most families focus only on managing their financial
capital, to the detriment of the other forms of capital.
• Human, intellectual and social capital need just as
much attention and nurturing as financial capital.
• The highest and best use of financial capital is to
provide growth for a family’s human, intellectual and
social capital.
• Financial wealth is a vehicle for expressing a family’s
core values.
©2015 Brown Brothers Harriman & Co. Confidential & Proprietary. Not to be reproduced without the explicit consent of BBH & Co."BBH" and "BBH & Co." are registered service marks of Brown Brothers Harriman & Co.
Wealth Transition Checklist
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Source: Williams & Preisser, Preparing Heirs: Five Steps to a Successful Transition of Family Wealth and Values, 2003.
1. Our family has a mission statement that spells out the
overall purpose of our wealth.
– Defines wealth rather than let it define the family.
– Brings into consideration various types of wealth.
– Provides guidance to outside advisors.
2. Every member of the family participates in important
decision making, such as defining a mission for our
wealth.
– Defines wealth rather than let it define the family.
– Provides guidance to outside advisors.
©2015 Brown Brothers Harriman & Co. Confidential & Proprietary. Not to be reproduced without the explicit consent of BBH & Co."BBH" and "BBH & Co." are registered service marks of Brown Brothers Harriman & Co.
Family HistoryTraditions and Values
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©2015 Brown Brothers Harriman & Co. Confidential & Proprietary. Not to be reproduced without the explicit consent of BBH & Co."BBH" and "BBH & Co." are registered service marks of Brown Brothers Harriman & Co.
Wealth Transition Checklist
21
Source: Williams & Preisser, Preparing Heirs: Five Steps to a Successful Transition of Family Wealth and Values, 2003.
3. All members of the family have the opportunity of
participating in management.
– Not just financial management, but also philanthropy and the
management of other forms of wealth.
– “Opportunity” the key word.
4. All members of the family understand and accept their
roles, and look forward to performing in those roles.
– Matches individual interests and competencies with family
needs.
– Can lead to trouble if family members are unwillingly pressed
into service.
©2015 Brown Brothers Harriman & Co. Confidential & Proprietary. Not to be reproduced without the explicit consent of BBH & Co."BBH" and "BBH & Co." are registered service marks of Brown Brothers Harriman & Co.
Wealth Transition Checklist
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Source: Williams & Preisser, Preparing Heirs: Five Steps to a Successful Transition of Family Wealth and Values, 2003.
5. Heirs have reviewed estate plans and documents.
– Communication and openness are key.
– Establishes expectations and avoids nasty surprises.
– Helps to drive discussion of meaning of future wealth.
6. Documents are designed to transfer wealth based on
readiness rather than arbitrary age.
– Helps to minimize the law of unintended consequences.
– Yet very difficult for a corporate trustee to accept.
©2015 Brown Brothers Harriman & Co. Confidential & Proprietary. Not to be reproduced without the explicit consent of BBH & Co."BBH" and "BBH & Co." are registered service marks of Brown Brothers Harriman & Co.
Wealth Transition Checklist
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Source: Williams & Preisser, Preparing Heirs: Five Steps to a Successful Transition of Family Wealth and Values, 2003.
7. The family mission includes creating incentives and
opportunities for heirs to add to the family wealth.
– Human, intellectual, social AND financial wealth.
– The only way that wealth (broadly defined) grows.
8. Younger children are encouraged to participate in the
family’s philanthropic planning and implementation.
– An ideal training ground for the next generation.
– Instills family values and demonstrates that wealth is a means
of expressing those values.
©2015 Brown Brothers Harriman & Co. Confidential & Proprietary. Not to be reproduced without the explicit consent of BBH & Co."BBH" and "BBH & Co." are registered service marks of Brown Brothers Harriman & Co.
Wealth Transition Checklist
24
Source: Williams & Preisser, Preparing Heirs: Five Steps to a Successful Transition of Family Wealth and Values, 2003.
9. Family cohesion is as important as finances.
– Don’t allow one definition of wealth to overwhelm the other
three.
– Understand and appreciate the contribution of all family
members to all forms of family capital.
– Celebrate family rituals and “rites of passage”.
10. The family communicates openly and meets regularly
to discuss issues.
– Frequent and open communication, whether formal or
informal.
– No hierarchy of authority on raising issues.
– No subjects off limits.
©2015 Brown Brothers Harriman & Co. Confidential & Proprietary. Not to be reproduced without the explicit consent of BBH & Co."BBH" and "BBH & Co." are registered service marks of Brown Brothers Harriman & Co.
Further Reading
25
Cochell, Perry L. Beating the Midas Curse.
Collier, Charles W. Wealth in Families.
Gallo, Eileen. Silver Spoon Kids: How Successful Parents Raise Responsible Children.
Hausner, Lee. Children of Paradise: Successful Parenting for Prosperous Families.
Hughes, James E. Family Wealth – Keeping it in the Family: How Family Members and Their Advisers Preserve Human, Intellectual, and Financial Assets for Generations.
Hughes, James E. Family: The Compact Among Generations.
Johnson, Jaime. Born Rich. (DVD)
Kinder, George. The Seven Stages of Money Maturity: Understanding the Spirit and Value of Money in Your Life.
Link, E. G. Family Wealth Counseling: Getting to the Heart of the Matter.
Martel, Judy. The Dilemmas of Family Wealth: Insights on Succession, Cohesion, and Legacy.
Massie, Hugh. Financial DNA: Discovering Your Unique Financial Personality for a Quality Life.
O’Neill, Jessie H. The Golden Ghetto: The Psychology of Affluence.
Turnier, William J. Materials on Family Wealth Management.
Williams, Roy O. Philanthropy, Heirs & Values: How Successful Familes Are Using Philanthropy to Prepare their Heirs for Post-Transition Responsibilities.
Williams, Roy O. Preparing Heirs: Five Steps to a Successful Transition of Family Wealth and Values.
Willis, Thayer Cheatham. Navigating the Dark Side of Wealth: A Life Guide for Inheritors.
©2015 Brown Brothers Harriman & Co. Confidential & Proprietary. Not to be reproduced without the explicit consent of BBH & Co."BBH" and "BBH & Co." are registered service marks of Brown Brothers Harriman & Co.
Further Viewing
26
Georgianna BloombergStephanie ErcklentzChristina FloydCody FranchettiJuliet HartfordJosiah HornblowerJaime JohnsonS.I. NewhouseIvanka TrumpLuke WeillCarlo von Zeitschel
©2015 Brown Brothers Harriman & Co. Confidential & Proprietary. Not to be reproduced without the explicit consent of BBH & Co."BBH" and "BBH & Co." are registered service marks of Brown Brothers Harriman & Co.
Conclusions
27
• It is never too young to start educating the next generation
appropriately about how to be “good with money.”
• Experience is the best teacher. Children should be entrusted with
enough money with no strings attached to learn from personal trial
and error.
• Broaden the definition of wealth to include human, intellectual and
social capital.
• Philanthropy provides a wonderful platform for educating the next
generation as to family dynamics, the importance of giving money
away, and the role of outside advisors.
• Educating the next generation is hard work and it never ends.
• But the payoff is enormous, as measured by growth in all definitions
of family capital.
©2015 Brown Brothers Harriman & Co. Confidential & Proprietary. Not to be reproduced without the explicit consent of BBH & Co. “BBH” and “BBH & Co.” are registered service marks of Brown Brothers Harriman & Co.
Educating the Next GenerationBecause Money Doesn’t Come With Instructions
May 21, 2015