Education

• A bachelors degree and 5 years of field experience

• Many ask for at least 7 years of experience in advertising

Description

• Responsible for producing innovative concepts and ideas for advertising campaigns in all kinds of media including– Television– Radio– Posters– Press– Direct mail

• Also they are involved in internet advertising including viral marketing and micro sites such as You Tube or Face Book.

• Work in partnership with a copywriter as a creative team and focus on the visual look and feel of a campaign

Typical work activities

• Meeting with the account management team to discuss the clients requirements

• Gaining an understanding of the audience and business that the advert is aimed at

• Meeting with the creative director before presenting ideas to clients• Pitching ideas to clients attending meetings at production houses and

with other directors • Commissioning photographers, artists or film makers to work on

projects

Personal Qualities

• Self motivation• Effective presentation skills• Creativity• Idea generation• Good written expression• oral comprehension• Written comprehension• Deductive reasoning• Works great with people

Salary

• Average salary is $113,500. Its reported that more than 50% of Advertising Directors earn between $96,800-$156,300