Education Case Studies

• Phonethics Mobile Media (P) Ltd.

Education - Clients

Media Vehicles Used for Brands

• Online media buying – British Council, Strategy Academy

• Viral – NIIT,DHL

• Face book Application – Raffles Design Institute

• SEM- British Council, Strategy Academy, Vidhamandir

• SMO-British Council, Strategy Academy, Vidhamandir,DHL

British Council

Objective – • To get maximum number of applications for the British Council ‘Scotland Scholarships’. • Communicate the scholarship to the student community in general to build awareness.

Solution – • Facebook + Orkut + Google (display ads ) • SMO (Social media optimization)• SEM (Search engine marketing)• Online PR ( Email marketing )

Total Reach–• SEM-Clicks 6,399, • impressions 3,283,101• SMO-Clicks 14,579

Web Link: http://www.scotlandscholarship.com/

Strategy AcademyOnline course founded by Prof.Ranjan Das (IIM Calcutta)

Objective – • Increase awareness amongst working professionals about the course • Manage Social Media presence for the institute – establish as a thought leader in ‘Strategy education’

Solution – • Facebook + Google (display ads ) • Active content management on Social Media (Facebook & LinkedIn Profiles)• SEM (Search engine marketing)

Total Reach–*Campaign Live from March 10th 2010 onwards•SEM-Clicks 1813•Impressions 1,287,938•Facebook Group- 130 members

Facebook Group: http://www.facebook.com/?ref=home#!/group.php?gid=111769848836099&ref=ts

Vidyamandir Objective – • To promote the entrance exam for IITJEE Coaching classes run by VidyamandirSolution – • Creation of a single page ‘registration website’ • Quick to load with a clear call to action

Promotion of this single page website through:1. Highly targeted Social media marketing to

groups / communities of 15+ school children2. SEM (Search engine marketing)

Total Reach–• *Campaign Live from March 28th 2010 onwards• SEM-Clicks 2599• Impressions 1,055,554• SMO-Clicks 2357

• Web Link: http://anomaly.in/iitsc/

Raffles Design Institute

Objective – • Branded Interactive Social Media application

Solution – • Interactive Face book Application to upload

their own creatives• Visitors to the app can share / rate

these creatives • Managed by students

Web Link: http://www.secretsauce.in/projects/phonethics/

NIIT• Brand- NIIT

Objective – • To create a viral video along the same theme as the Television commercials.

Solution – 1. A story that builds on the ‘NIIT students are precious to employers’ premise established by

the TVC

Job Scope• Scripting• Conceptualization• Animation• Sound Effects

Link to viralhttp://www.youtube.com/watch?v=qM8WzkXq8Us

DHL

Objective –

•To promote a product targeted at students applying to international universities

Solution – 1.Viral – the script employs a Bollywood style approach and pitches the DHL University express as the ‘modern’ way of doing things

Job Scope –•Scripting•Conceptualization•Animation•Sound Effects

2. SMO (Social media optimization)

Highly targeted social media campaign on Facebook and Orkut Link to viralhttp://www.youtube.com/watch?v=IdhiSfdK6R0

Thank you

Khushboo SanghviM – 9769267959

E – khushboo@phonethics.in