Educational Strategies

Presented by: Christina Worrall

Vice President, The Lewin Group, Inc.

2004 PHDSC Annual MeetingMarch 18, 2004

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Education has always been a primary role of the PHDSC.

In 1999, the PHDSC’s Education Work Group oversaw the development of an education strategy

Goals included: Make the case for data standards in public health

Identify audiences for educational outreach

Identify partners to develop content and implement plan

Identify relevant state level databases and applicable standards

Identify and prioritize types of educational products needed

Formulate a plan for developing and implementing the education strategy

Serve as a vehicle to attract funding

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Its strategy consists of progressive phases that can occur simultaneously

Participate inStandards

Development

SupportImplementation

Build

EducatePartnerships/

Constituencies

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In the last 3 years, progress has been made on building partnerships…

Phase I: Build Partnerships/Educate Constituencies Developing and strengthening educational partnerships

– e.g., ASTHO, CSTE,* APHL,* NAHDO,* NACCHO,* NALBOH, AcademyHealth and the Public Health Informatics Institute*

Coordinating educational activities with CDC,* PHIN

Securing funding– e.g., HRSA interagency agreement

Reaching out to other members and partners to build upon, complement, or showcase on-going educational activities

– e.g., AMIA

* PHDSC Member

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…as well as supporting standards development and implementation.

Phases II and III: Participate in Standards Development and Support Implementation Developed and maintain a Web-based Resource Center

(WRC)

Posting brief summaries for public health staff, health services researchers and the public on what they need to know about national standards development efforts

– e.g., Public Health Data Standards Tutorial, privacy case studies

Engaging the public health community around particular data system

– e.g., hospital discharge data, injury data

Created an implementation guide for selected standards– e.g., Health Care Services: Data Reporting guide

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Educational activities to pursue in the future may include the following.

Phase I: Build Partnerships/Educate Constituencies Launch a campaign to raise awareness and motivate

participation

Make a personal appeal to key audiences, e.g., State Health Officers

Continue to leverage partnerships– e.g., NLM,* APHA , ASPH, eHealth Initiative,* Massachusetts

Health Data Consortium*

Phase II: Participate in Standards Development Recruit and train public health representatives to serve on

SDOs

Phase III: Support Implementation Create an implementation toolbox

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The WRC is a primary way to meet public health’s data standards education needs

Web-based Resource CenterFirst Generation

Web-based Resource CenterSecond Generation

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Educating PHDSC stakeholders about the importance of data standards is not easy

Broad target audience with varying needs

Lack of funding

Competing priorities

Complex topic

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New content and marketing have been the foci of the 2nd generation site 1st generation development was informed by a survey

of data standards educational needs

2nd generation development involves: Limited discussions with users about current and future

needs– Users included local public health staff, leaders of state

associations, vendor

New content– Migration of content from Web sites hosted by NCHS & NAHDO– Updated tutorials and Web sites– New papers, presentations, privacy and other case studies– New SDO content– Online form to assess needs and satisfaction

Marketing plan

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The mission of the WRC is to be a hub for important and timely information exchange

To create a Web-based tool and hub used by federal, state, and local policymakers, researchers, and other

stakeholders to exchange educational materials and to share ideas relating to public health data standards

development and implementation over the course of two years.

To create a “buzz” regarding the Public Health Data Standards Consortium (PHDSC) Web-based Resource

Center (WRC) as an important and timely source of critical information throughout the data standards community and

as a means to highlight the work of individuals and organizational PHDSC members working to facilitate and

promote the use of data standards to further public health goals.

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Marketing goals for the next two years are to raise awareness and use of the site

Increase in awareness and first-time use of the Web-based Resource Center

Increase in use of the Web-based Resource Center by new and returning users

Solicitation of contributions and feedback from Web-based Resource Center users

Expansion of PHDSC membership through the Web-based Resource Center

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Specific activities are planned or underway

Examples of short-term (within two months) activities Encourage meeting participants to include a link to the WRC

on their organization’s Web site Conduct routine maintenance Demonstrate benefits of membership

Examples of long-term (within two years) activities Have PHDSC members or prominent stakeholders advertise

the site at major conferences Hire a Web Master Scan environment regularly via Committees or other means

to identify gaps in content and fill them Establish infrastructure to allow users to submit content Provide users with a way to participate in PHDSC activities

via the site

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PHDSC Committees and members should use the WRC to showcase and share results

Health Care Service:Data Reporting guide Committee

http://www.nahdo.org