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Campus Circle's outreach to promote the Edwardian Ball via online, social media and print advertising.
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5042 Wilshire Blvd., #600, Los Angeles, CA 90036 P. (323) 939.8477 F. (323) 939.8656
The Edwardian BallRecap Report
DMA: Los Angeles Project Manager: Sean [email protected]
Overview of Campaign Campus Circle worked on the marketing for the Edwardian Ball. This report
recaps our efforts on multiple levels including:
Online Marketing through CampusCircle.com including banner advertising,dedicated emailing, sweepstakes hosting, newsletter advertising, andcalendar listings.
Social Media - Campus Circle utilized its own social media channels topromote the Edwardian Ball. We disseminated original content for theevent through our social media channels.
Campus Circle - Print advertising ran in our free alternative newspaperalong with an article on the event.
Campaign stats from Campus Circle’s outreach• Banner Advertising - 214,000 impressions, 120 clicks (Value = 2,140.00)• Dedicated Email - 28,354 sent, Clicks - 536 clicks. Opens - 3,669 ($1,200.00)• Newsletter Banner Ad/Listing - 1x, 29K emails. 53 clicks ($300.00)• Calendar Listings - 177 page views ($75.00)• Online Editorial - Page views - 612. ($775.00)• Sweepstakes - Page views - 923, Entries - 360 (3 days) - ($750.00)• Social Media - CC channels: Facebook - 8,041; Twitter- 2,565. ($500.00)• Print Ad - 1/2 page BW ($775.00)• Print Editorial - 1/2 page article ($775.00)• Print Stats - 30k circ., 90k readership, 800 retail/40 schools
• Total Impressions - 214,000• Total Emails Sent - 57,354• Total Page Views - 5,381• Total Clicks - 709• Total Print Circulation - 30,000• Total Value = $7,290.00
Banner Advertising Banner advertising for the Edwardian Ball appeared on our website. The banner
ads ran throughout 95% of the site. Our monthly traffic currently averages500,000 page views and 80,000 unique visitors. The banner ads had 214,000impressions and 120 clicks. The value of the banner ads was $2,140.00.
Dedicated Email
Campus Circle sent out adedicated email to promote thethe Edwardian Ball.
The stats for the email were asfollows:
Emails sent: 28,354 Total Opens = 3,669 Total Clicks = 536 Value = $1,2,00.00
Newsletter Advertising
Banner advertising forthe Edwardian Ballappeared in ourFebruary 17 emailnewsletter.
The Campus Circleweekly email newsletterreaches 29,000members per week inthe greater Los Angelesarea. The banner adshad 360 combinedclicks.
Total clicks - 53
The total value of thebanner ad and listingwas $300.00.
Newsletter/Banner Stats - Bitly Tracking of clicks
Calendar Listings
Campus Circle listed TheEdwardian Ball as acalendar event on ourwebsite. The listinggenerated 177 page viewsin one week.
Online Editorial
Campus Circle created originalcontent to promote TheEdwardian Ball. The article washosted on our website,campuscircle.com anddisseminated through our socialmedia channels. It was view612 times in 9 days.
Sweepstakes
Campus Circle hosted asweepstakes for the EdwardianBall. There were 360 entries in 2days.
• 74% of entries were between 21and 44 years of age.• The value of the sweepstakespage is $750.00.
Campus Circle - Social Media [Facebook]
Campus Circle utilizedits own Social Mediachannels to promoteThe Edwardian Ball.We disseminatedoriginal content thruour Facebook andTwitter pages alongwith various otherefforts of outreach.The following picturesrecaps some of ourapproach.
Facebook Likes: 8,041Twitter followers: 2,565Total Value = $500.00
Campus Circle - Social Media [Twitter]
Campus Circle - Print Ad
Print Ad Campaign - A 1/2 pageB&W ad for The Edwardian Ballran in the 2/16 issue of CampusCircle.
Campus Circle is an alternativenewspaper distributed to 40schools and over 800 retailoutlets in the greater Los Angelesarea. In its 22th year, CampusCircle covers film, music, theatre,events and L.A. culture.
The value of print ads is $775.00 Circulation: 30,000 Readership: 90,000
Campus Circle - Print Editorial
February 16 Issue
