Congratulations! The members of your organization have agreed to move forward with an idea for an event! Now it’s time to let the rest of the campus know about your idea. The following list can serve as a reminder for things to take care of when publicizing the program. Remember - always talk to the advisor before finalizing any publicity materials.

Do you need a promotional piece?

The Office of Student Involvement offers eligible organizations a free design service. Examples include designing posters, buttons, table tents and fliers for events.

Remember to include information explaining exactly what certain events entail that may not be easily identified by title alone. To request a promotional piece to be designed or to have your posters printed, please complete the publicity request form found on ENGAGE at: https://engage.kutztown.edu/submitter/form/-step/1?Guid=2923097f-2de7-4f4d-b240-87c88b1c258c

When proofing the poster, does the poster answer:

Who? What? When? Where? and Why?

E�ective Poster & Publicity StrategiesEssential Items to Include on All Publicity • Name of attraction or event • Official university logo & ADA statement • Date and time of event • Deadline for applying (if applicable) • Location of event • Contact information of organization • Admission price (even if it's free) • Any co-sponsoring organization names

Printing Policy for Student Organizations • Student organizations must not print offensive material as well as duplicate copyrighted material. • All printed material has to include the official university logo, ADA statement and contact information of the student organization. • Organizations are allowed a maximum of 50 posters, table tents or postcards, etc. per semester. Any additional prints will be charged per copy. • The cost for additional copies will be $.50 each. The organization will be billed at the time of pick-up. Failure to remit payment may result in a restriction of future printing privileges.�

Reasons why publicity fails • It's too cluttered • It's not eye catching • It's not creative or informative • There isn’t enough publicity

Helpful Hints • Always check spelling. • Be specific about you want. • Keep it simple.

Revised 6/11/18

Revised 6/11/18

How Many Posters Should My Club Get?• 15 Residence Halls (Old Main 106)• 15 green boards • 1 Multicultural Center• 2 Recreation Center• 2 MSU Information Desk

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Where Can I Publicize My Event?

Green Board LocationsNorth Campus• Lytle building• A2 parking lot near Beekey• Between Rickenbach Learning Center and the MSU• Back of Beekey (between Beekey and Rickenbach Learning Center)• Rickenbach Learning Center playground• Between the MSU and the Rohrbach Library• Behind Boehm, near Grim, but before the Academic Forum• Near the parking lot side of the Academic Forum• Between Schaeffer Auditorium and Sharadin Art Building• In front of the Schaeffer Auditorium

South Campus• At the head of the DMZ there are two: • By Beck Hall • By the Multicultural Center • Between Golden Bear South & UP near the shuttle stop• Near the South Dining Hall center entrance• Corner of South Campus Dr and Court Lane by the Rec Center

• Bear EssentialsA Wednesday weekly e-newsletter for students that contains informa-tion on events, movies, speakers, clubs, organizations, on- and off-campus and more. Deadline for submitting items for Wednesday's Bear Essentials is noon on Tuesday. Requests for repeat submissions need to be made on a weekly basis. Items for publication may be submitted using the online form accessible via the link on the Bear Essentials page. www.kutztown.edu/news/bear/form.asp

• The KU Daily BriefPublished daily, the KU Daily Brief serves as an informative publica-tion directed toward faculty and staff. Organizations should consider using this publication to advertise meetings and events. To submit items for the Daily Brief, simply email dbrief@kutztown.edu by 1 p.m. on the day prior to publication. For more information, please visit www.kutztown.edu/news/brief/.

• Carousel TVCarousel TV is the method of advertising on the television screens throughout MSU building. Promote your event by completing a request for a Carousel TV account. This can be found in MSU 274.

• Social media and Word of MouthCreate a group and/or event on social media and invite everyone you know! A special note: Electronic advertisements must comply with university policy. For more information about guests that are not KU students, please review the policy in The Key.

• Faculty and StaffSpeak to the faculty and staff members that you know, including your advisor. Ask them to share the information with people they know. See if they have any suggestions about offices or groups that might like more information.

• Residence Hall Information DisseminationApproved activities can be publicized over the public address system or through mailboxes located in the residence halls. For details about this process, please contact Housing and Residential Services at 610-683-4027.

• Kutztown Campus Radio AnnouncementsAny university organization can have their events announced on the air, free of charge, by simply contacting KU’s radio station. Call 610- 683- 4059.

• The KeystoneIf you would like to have the event publicized in the university newspaper, The Keystone, drop by the office located in MSU 194. Allow enough time before the event for The Keystone staff to put together the information they need and to meet their deadlines.

• KU Information ChannelWritten announcements can also be made over the KU Information Channel for FREE. For more information, please visit www2.kutz-town.edu/kuic.

• NewsbreakWant an event to be a feature story? Newsbreak may be interested in a particular event for news and can be reached at newsbreak@kutz-town.edu or 610- 683- 4051.

• On-Campus PostingAdvertise your event by posting flyers on campus. Please be sure to adhere to the policies outlined in the student handbook, The Key.

• Off-Campus PublicityAsk some of the area merchants if flyers may be posted in their store windows. Contact local schools and ask them to advertise the event to their students, if appropriate.

• McFarland Student Union Information DeskDrop off publicity materials you want posted in the MSU at the desk. Please leave two copies.

• ChalkingChalking is a quick and inexpensive high impact strategy for promot-ing. General guidelines state that chalking is only permitted on sidewalks and other uncovered walkways. Only water soluble chalk may be used. Permission for chalking is required through the Office of the Associate Vice President and Dean of Student Services and Campus Life, Stratton 119.

• Class AnnouncementsHave all group members make announcements in classes. Have fliers available to hand out to those interested.

• BannersCreate a banner to hang in the MSU Atrium. Please complete a form found in MSU 274 to reserve a location.