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1 © 2015 IBM Corporation
Enterprise Social Software, IBM Social
© 2014 IBM CorporationEnterprise Social Software, IBM Social © 2014 IBM CorporationEnterprise Social Software, IBM Social
똑똑한업무환경의트렌드와
소셜협업이만드는기업의변화
박 성 규, IBM 소셜 사업부
1
2 © 2015 IBM Corporation
Enterprise Social Software, IBM Social
© 2014 IBM CorporationEnterprise Social Software, IBM Social
조직에서 바라보는 나의 위치는 !
3 © 2015 IBM Corporation
Enterprise Social Software, IBM Social
© 2014 IBM CorporationEnterprise Social Software, IBM Social
다루어 지는 내용들…….
협업공간제공 vs 필요.
* Quoted by Wikipedia
무엇을고려해야하나?Technical Trend
협업공간에날개를달다Social Capability
무엇을준비를할까Digital Transformation
4 © 2015 IBM Corporation
Enterprise Social Software, IBM Social
© 2014 IBM CorporationEnterprise Social Software, IBM Social
현재 귀사의 모습은 ?
하루에 100통
이상의
메일!! 휴~ 출근해서
메일 확인하다
시간 다 가네이건 빨리
팀원에게
전달했어야
하는데
미안하게도
또 야근을
시키네..
수작업 보고/
현황 작성
업무 진행 상태
파악이 어려움
“화이트보드에
팀 업무 진행 관리”
<기존 통합화된 지식 창고>
문서관리시스템
KMS
학습동아리
…
지난번에 공지
받았는데
언제까지였지?
바쁜데 누가 좀
관리 해 줄 수 없나?
나와 관련된 거는 왜
자동으로 안 알려 주지?
나와 밀접한 정보는
자동으로 Notice 좀 주면
좋겠는데 …
신규 자료와
댓글은 언제
등록되었지?
답변 시점을
놓쳤네~
결재 상태
업무게시
공지사항
오늘의 미팅
부서게시
수신 메일
Viewing
임직원
개인 PC 자료
개인 명함
업무 문서/지식
웹브라우져 즐겨찾기/
보조적
지원업무에
시간 소비
메일로 전달
메신저로 전달
제공자 요청자
5 © 2015 IBM Corporation
Enterprise Social Software, IBM Social
© 2014 IBM CorporationEnterprise Social Software, IBM Social
비즈니스를 위한 최고 우선순위는 ?
Customers
Partners
Employees
External Talent
Smart Workplace의 중요 역할은 구성원인 직원의 생산성과 Workforce의 강화에있습니다.
6 © 2015 IBM Corporation
Enterprise Social Software, IBM Social
© 2014 IBM CorporationEnterprise Social Software, IBM Social
기업문화와 업무환경이 …될 수 있도록 지원을 하고 있나요 ?
On-TimeBe Efficient
Love Your Job
Have Positive Mindset
Be thorough in Work
Go Extra Mile
Do your job, How difficult it may be
Be Self Disciplined
Be Focussed
Take initiativeBe responsive
Communicate Constructively
Be FlexibleEnjoy Your Work
Exceed Expectations
Be a team player
Practice human Relations
Correct Yourself
Be Friendly with others
Be willing to follow directions
Be dedicated
Develop SkillsBe energetic
Be enthusiastic
Show will to excel
Look for solutions
Display wiliness to learn
Avoid gossipNever waste timeBe determined
Be an active listener
Increase your value to Org
Be positive Be loyal to the Org
Work with passion
Respect others
Be dependableExcel daily
Be result oriented
Work Smart
Admit mistakes
Own responsibility
Balance Life and work
Be a role model
7 © 2015 IBM Corporation
Enterprise Social Software, IBM Social
© 2014 IBM CorporationEnterprise Social Software, IBM Social
문화와 직원 간 마인드의 변화가 필요합니다.
8 © 2015 IBM Corporation
Enterprise Social Software, IBM Social
© 2014 IBM CorporationEnterprise Social Software, IBM Social
공유 = 가치, Connect = Inspired
9 © 2015 IBM Corporation
Enterprise Social Software, IBM Social
© 2014 IBM CorporationEnterprise Social Software, IBM Social
Please input your title
Smart Workpalce = 일 하는 방식 변화
10 © 2015 IBM Corporation
Enterprise Social Software, IBM Social
© 2014 IBM CorporationEnterprise Social Software, IBM Social
시행착오 ?
형식에치우친활동 숨쉴틈없는최적화유연성과성과향상의합치점
특정부서중심의유연근무제
감동없는 Food & Beverage
일과사람이바뀌지않은인테리어공사
준비없는모바일디바이스지급
변화하지않는리더들
소셜리스크에대한무대책
업무시간 = 업무성과주의
전문성없는 Multi Player
슬로건에그친창의경영활동
죄악시되는 Slack Time
벽에쌓인회사내의벽없는조직추구
출처: GBS 비즈니스 리포트
11 © 2015 IBM Corporation
Enterprise Social Software, IBM Social
© 2014 IBM CorporationEnterprise Social Software, IBM Social
다루어 지는 내용들…….
협업공간제공 vs 필요.
* Quoted by Wikipedia
무엇을고려해야하나?Technical Trend
협업공간에날개를달다Social Capability
무엇을준비를할까Digital Transformation
12 © 2015 IBM Corporation
Enterprise Social Software, IBM Social
© 2014 IBM CorporationEnterprise Social Software, IBM Social
“기업문화”
Tech
no
logy
Sugar CRM + Expertise Location
무엇을 고려 할까 ?
13 © 2015 IBM Corporation
Enterprise Social Software, IBM Social
© 2014 IBM CorporationEnterprise Social Software, IBM Social
어떻게 접근을 할 것인가 ?
Meeting Management Sharing DocumentsDocumenting
Experience
Departmental GroupsJob Role-focused
Groups
Non process-related
collaboration
Reducing Email Load Locating Experts Capturing Knowledge
External
Collabora
tion
Process
Improvem
ent
Customer
Service
Research
&
Develop-
ment
H R Planning
14 © 2015 IBM Corporation
Enterprise Social Software, IBM Social
© 2014 IBM CorporationEnterprise Social Software, IBM Social우선순위 도출 시 공통 고려사항
Knowledge / Value
Informational Flow
Addresses to Networks
Share
Org ChartFaster &
Flatter
Keep
eMail Networks
Influencers & TippersIndividuals “Tipper”
Keep knowledge vs. share
Org. Chart vs. agile
CC-mails vs. networks
Silo vs. crowd
15 © 2015 IBM Corporation
Enterprise Social Software, IBM Social
© 2014 IBM CorporationEnterprise Social Software, IBM Social
Social
Cloud
Mobile
Analytics
Security
Hybrid
16 © 2015 IBM Corporation
Enterprise Social Software, IBM Social
© 2014 IBM CorporationEnterprise Social Software, IBM Social
다루어 지는 내용들…….
협업공간제공 vs 필요.
* Quoted by Wikipedia
무엇을고려해야하나?Technical Trend
협업공간에날개를달다Social Capability
무엇을준비를할까Digital Transformation
17 © 2015 IBM Corporation
Enterprise Social Software, IBM Social
© 2014 IBM CorporationEnterprise Social Software, IBM Social
Top Trend 2009 ~ 2015
2009 2010 2011 2012 2013 2014 2015Virtualization Desktop Virtualization Virtualization Virtualization Virtualization
Cloud Computing Cloud Computing Private Clouds Cloud Computing Cloud Computing Cloud Computing Cloud Computing
SaaS
Big Data Big Data Big Data Big Data
Analytics “aaS” Business Analytics Adv. Bus. Analytics Analytics Analytics Analytics Analytics
Data Visualization Data Visualization
IBM Watson /
Human – Computer
Interaction Cognitive Computing Cognitive Computing
Security Risk Mgmnt Security Security Security Security
Mobile Apps / Services Mobile Technologies Mobile Computing Mobile Computing Mobile Computing Mobile Computing Mobile Computing
Consumerization of IT Consumerization of IT
BYOD
Web Services Mashups SOA
Embedded Intelligence Internet of Things Internet of Things Internet of Things
Green IT Sustainability & IT Sustainability/Green IT Sustainability/Green IT
Unified Comm. Unified Comm. Social Business Social Business Social Business Social Business Social Business
Telepresence
Video-Enabled
Business Processes
The Personalized Web Digital Marketing Digital Marketing
Gamification
Software Development
Storage/Server Trends Storage Trends Emerging Trends
Healthcare IT
18 © 2014 IBM CorporationSource: IBM Center for Applied Insights Charting the social universe: Social ambitions drive business impactFor more info, visit: ibm.com/ibmcai/socialstudy
Social Universe
19 © 2015 IBM Corporation
Enterprise Social Software, IBM Social
© 2014 IBM CorporationEnterprise Social Software, IBM Social
소셜 적용 후 효과 !
Area Objective Score Lessons Learned
Driver
internal/External
Collaboration
• Increase employee
productivity
• Increase customer
loyalty and advocacy
• Start with collaboration: it’s the most commonly
deployed ambition
• Deploy via cloud to scale capabilities
• Make these apps more accessible via mobile
Build,Educate,and
Protect the
Workforce
• Increase employee
productivity
• Optimize workforce
talent
• Make social a key component of your
recruiting strategy
• Drive employee adoption of these
social apps through training
Understand and
Engage the
Customers
• Increase customer
loyalty and advocacy
• Increase sales
• Harness social data to influence marketing
decisions
• Create a formal customer engagement
strategy – it’s essential
• Communicate benefits of social by
disseminating successful use cases
Mine Community
expertise
• Optimize
workforce talent
• Increase employee
productivity
• Leverage employee evangelists to develop
and maintain communities
• Don’t underestimate the importance of mobile-
enabled social apps
Improve Business
Process
• Reduce costs
• Increase sales
• Plan ahead – this is the most
challenging ambition
• Embed social ways of working into business
applications
20 © 2015 IBM Corporation
Enterprise Social Software, IBM Social
© 2014 IBM CorporationEnterprise Social Software, IBM Social
IBM 의 적용사례 : 사람에게 집중 !
21 © 2015 IBM Corporation
Enterprise Social Software, IBM Social
© 2014 IBM CorporationEnterprise Social Software, IBM Social
IBM 의 적용사례 : 사람에게 집중
Value = Share
Power of Network
Digital Reputation
Work Out Loud
22 © 2015 IBM Corporation
Enterprise Social Software, IBM Social
© 2014 IBM CorporationEnterprise Social Software, IBM Social
Social Portal is A Personalized, Integrated and Social Digital Experience
Personalized
People
Applications Content
Expertise
Collaboration
Profiles
Communities, Networks
Blogs, Wikis, Profiles
Posting, Tagging
Documents
Rich Media
Web Pages, Workflows
Syndication
Customer Relationship
Management
Enterprise Resource
Management
Self Service
Applications
Others
IntegrationAggregation
중요 Success Factor : 소셜 포탈(Social Portal)
23 © 2015 IBM Corporation
Enterprise Social Software, IBM Social
© 2014 IBM CorporationEnterprise Social Software, IBM Social
Integration &
Process-Driven
ACME Inc
Modernization
New Ways
to WorkIntranet
Refresh
SocialMobile
Analytics
Social
Portal
Social &
Conversational
Personalized &
Dynamic
Content-
Rich
Convey a Strong
Brand
HR/HCM Self-
Service
Mobile-
Ready
Languages &
GlobalizationCompliance &
Governance
소셜 포탈 = “Suite Spot”!
24 © 2015 IBM Corporation
Enterprise Social Software, IBM Social
© 2014 IBM CorporationEnterprise Social Software, IBM Social
다루어 지는 내용들…….
협업공간제공 vs 필요.
* Quoted by Wikipedia
무엇을고려해야하나?Technical Trend
협업공간에날개를달다Social Capability
무엇을준비를할까Digital Transformation
25 © 2015 IBM Corporation
Enterprise Social Software, IBM Social
© 2014 IBM CorporationEnterprise Social Software, IBM Social
1. 소셜 인트라넷 ( 소셜 포탈 )
26 © 2015 IBM Corporation
Enterprise Social Software, IBM Social
© 2014 IBM CorporationEnterprise Social Software, IBM Social
2. 옴니채널과 모바일
27 © 2015 IBM Corporation
Enterprise Social Software, IBM Social
© 2014 IBM CorporationEnterprise Social Software, IBM Social
3. 분석 & 게임화 기법
27
28 © 2015 IBM Corporation
Enterprise Social Software, IBM Social
© 2014 IBM CorporationEnterprise Social Software, IBM Social
4. 이메일?
29 © 2015 IBM Corporation
Enterprise Social Software, IBM Social
© 2014 IBM CorporationEnterprise Social Software, IBM Social
5. 분석기반의 검색
30 © 2015 IBM Corporation
Enterprise Social Software, IBM Social
© 2014 IBM CorporationEnterprise Social Software, IBM Social
소셜이 가미된 워크플레이스…….
1. Feed the Social Tree - Profiles, Activity Streams, Digital reputation
2. Work & Lead Out Loud - Put balance into your Social and eMail usage
3. Think & Engage Differently - Your Social Wall
4. Engage your External Ecosystem - via Smart Cloud
5. Have Some Fun – File Sync, iPad, Androids, etc.
17
31 © 2015 IBM Corporation
Enterprise Social Software, IBM Social
© 2014 IBM CorporationEnterprise Social Software, IBM Social
맺음말 – 똑똑한 작업 환경은 !...
Realtime
Analytics
Science
Delivery
Mail Reimagined
On premise
Dedicated private cloud
Hybrid
Public cloud
+
32 © 2015 IBM Corporation
Enterprise Social Software, IBM Social
© 2014 IBM CorporationEnterprise Social Software, IBM Social © 2014 IBM CorporationEnterprise Social Software, IBM Social32
33 © 2015 IBM Corporation
Enterprise Social Software, IBM Social
© 2014 IBM CorporationEnterprise Social Software, IBM Social
Public cloud
Dedicated private cloud
On premises
Hybrid
Mobile-ready user experience
Service provider interface (SPI) and application programming interface (API)
services
Talentsuite
Collaborationsuite
Digitalexperience
suite
Partnersolutions
You
Community
Network
Socialcollaboration
Analytics Big data
중요 Success Factor : 소셜 포탈(Social Portal)