EERE Identity & Design Guidelines for Communications · Use marketing URLs (short URLs) that redirect to sites within energy.gov, when possible. Additional requirements for print

eere.energy.gov/communicationstandards/

EERE Identity & Design Guidelines for CommunicationsUpdated June 22, 2016 Version 7 Click here to begin

http://eere.energy.gov/communicationstandards/

eere.energy.gov/communicationstandards/2

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Introduction

A consistent approach to communications products helps to ensure that EERE is viewed as a primary, authoritative source of information about renewable energy and energy efficiency technologies.

This framework includes guidance and requirements on the use of colors, fonts, visual identifiers and logos, and other aspects of EERE information products. The standards are intended to balance flexibility and consis-tency, by clearly delineating recommended versus required elements. EERE offices are encouraged to be innovative in their product writing and design, and to work with the Communications office early on for solutions to best meet audience needs.

Information specific to Web requirements is available at eere.energy.gov/communicationstandards/websites.html.

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http://www.eere.energy.gov/communicationstandards/websites.html


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Checklist of Required Elements

Required elements for all communication products

Proper use of EERE identifier or DOE identifier or approved logos per table on p. 4

Proper use of color palette per table on p. 4

Proper use of fonts per table on p. 4

The EERE identifier must be placed on the front of all EERE communication products per p. 5. For products with two or more pages, the identifier must also be placed on the back cover per p. 15

Photo credits p. 14

Square corners on layout elements such as photos and sidebars. In some cases, outlined photos may be approved. p. 13

Include URL: officename.energy.gov p. 15. Since not all energy.gov/xxx URLs are available, use this standard for URLs on your products. Do not use the www or http preface unless its absence would lead users to the wrong URL. Use marketing URLs (short URLs) that redirect to sites within energy.gov, when possible.

Additional requirements for print products

Page numbers for documents with more than two pages p. 13

Publication number p. 15

Publication date p. 15

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Identity Guidelines

The EERE Identity table provides guidance on logo, color, and font treatments for EERE offices, activities, and partnerships.

DOE andInter-Agency Partnerships (You Have the Power, H2)

EERE Offices, Subprograms,

(Building America) and Coalitions (Clean Cities)

Initiatives (Better Buildings, EV Everywhere)

and Competitions (Solar Decathlon, EcoCar)

DOE Logo, Seal, or DOE Identifier

EERE Identifier: Follow EERE guidelines for position

Sub-logo approved by EERE Communications

EERE Identifier: Brand Identity to be determined

Sub-logo approved by EERE Communications

Colors determined with EERE Communications

EERE Colors Only: primary & highlight required

Colors determined with EERE Communications

Fonts determined with EERE Communications

EERE Fonts Only: required

Fonts determined with EERE Communications

*Logos and Identifiers

Color Requirements

Font Requirements

DOE EEREEERE

Initiatives & Competitions

*Existing logos will be grandfathered, new logos need to be approved by EERE Communications.

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The EERE identifier must be placed on the front and back of all EERE communi-cation products. You may place the identifier in the location that works best for your product.

EERE Identifier: positioning

CLEAR SPACE

CLEAR SPACE

The minimum reproduction size allowable is based on the width of the identifier. Please do not disproportionately resize. The two pieces of the identifier can not be modified or used as individual components.

MINIMUM

1.75" /260 px MINIMUM

1"/155 px

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The positive treatment of the EERE identifier can be used in green and yellow, blue and yellow, black, or gray.

EERE Identifier: positive treatment

SPOT

Pantone 7484

Pantone 110

Pantone 431

Pantone 308

CMYK

C = 93M = 14Y = 70K = 58 C = 2 M = 24Y = 100K = 0

C = 45 M = 27Y = 17K = 51

C = 100 M = 19Y = 8K = 46

DOE Green

DOE Yellow

Gray

Blue

RGB

R = 0G = 88B = 60

R = 215 G = 169B = 0

R = 94 G = 106B = 113

R = 0 G = 91B = 130

Hex #

00583C

D7A900

5E6A71

005B82

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The reverse treatment uses the EERE identifier in solid white on a solid green, blue, black, or gray background.

EERE Identifier: reverse treatment

If appropriate for your design, you may also reverse the identifier out of a four-color photo or illustration. Please make sure there is enough contrast so the identifier can be clearly seen.

Use identifier on a solid-colored background. Do not use identifier on a patterned background.

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If appropriate, you may include your office name with the EERE identifier as shown below. Contact EERE Communications at [email protected] for more information.

EERE Identifier: office names

XDOE Green

DOE Yellow

X equals lowercase “e” x-height in EERE Identifier.

XX

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mailto:ee.communications%40ee.doe.gov?subject=


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Colors

The EERE color palette establishes a consistent look and feel for your products.

• Choose either the blue or green palette option. Within your chosen option, use the foundation gray, the primary color, and one or more of the highlight colors.

• The foundation gray and primary colors are dominant. Use the highlight colors as accents.

Blue Palette Option

FoundationPantone 431 CMYK C45 M27 Y17 K51

RGB R94 G106 B113

HEX 5E6A71

Pantone 308 CMYK C100 M19 Y8 K46

RGB R0 G91 B130

HEX 005B82


RGB R0 G169 B224

HEX 1F82BB


RGB R254 G203 B0

HEX FECB00


RGB R227 G114 B34

HEX E37222


RGB R195 G200 B200

HEX C3C8C8

Primary

Highlights


RGB R94 G106 B113

HEX 5E6A71


RGB R0 G121 B52

HEX 007934


RGB R105 G190 B40

HEX 69BE28


RGB R254 G203 B0

HEX FECB00


RGB R227 G114 B34

HEX E37222


RGB R195 G200 B200

HEX C3C8C8

Foundation

Primary

Highlights

Green Palette Option

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Typefaces

Consistent use of a font, or typeface, adds credibility and improves readability in your communication products. The preferred typeface is Gotham. Calibri—a free font—can be used as an alternative.

Gotham or Calibri are used in print products for titles, subheads, captions, sidebars, and call outs. These are also the preferred fonts for exhibits, including posters, banners, table top exhibits, and floor exhibits. Times New Roman is the preferred font for body text because of readability, but Gotham or Calibri may also be used.

Calibri is also the preferred font for PowerPoint® presentations.

GothamGotham LightGotham Light ItalicGotham BookGotham Book ItalicGotham MediumGotham Medium ItalicGotham BoldGotham Bold Italic

Gotham Narrow Light

Gotham Narrow Light Italic

Gotham Narrow BookGotham Narrow Book ItalicGotham Narrow MediumGotham Narrow Medium ItalicGotham Narrow BoldGotham Narrow Bold Italic

Times New Roman RegularItalic

BoldBold Italic

Calibri RegularItalic

BoldBold Italic

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Typefaces

The fonts below have been selected for communications pieces targeted at younger audiences to increase readability and engagement.

Download ABeeZee at google.com/fonts#QuickUsePlace:quickUse/Family:ABeeZeeDownload Dimbo at dafont.com/dimbo.font Download Patua One at google.com/fonts#QuickUsePlace:quickUse/Family:Patua+One

DimboABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz1234567890 &@%$+()

Patua OneABCDEFGHIJKLMNOPQRSTUVWXYZ

abcdefghijklmnopqrstuvwxyz

1234567890 &@%$+()

Grades K–6

Headlines

Headlines

Grades 7–12

ABeeZeeABCDEFGHIJKLMNOPQRSTUVWXYZ


1234567890 &@%$+()

Century SchoolbookABCDEFGHIJKLMNOPQRSTUVWXYZ


1234567890 &@%$+()

Body copy

Body copy

Introduction

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EERE Identifier

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http://www.google.com/fonts#QuickUsePlace:quickUse/Family:ABeeZee

http://www.dafont.com/dimbo.font

http://www.google.com/fonts#QuickUsePlace:quickUse/Family:Patua+One


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EERE Elements: front page

While the EERE identifier is required on the front of all communications products, there is flexibility in the placement. See the preferred placements below.

When writing your communications products, the header is an opportunity for branding to the fact sheet’s topic. On this example template fact sheet, the Topic Area in the header will describe the general subject. It is not to be used for the headline of the fact sheet or for the technology office or program name. The EERE identifier is in the upper left corner.

EERE identifier upper left, Topic Area in the header.

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BUILDING TECHNOLOGIES OFFICE

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Ut doluptia nullorerias secates mo et rem vendebis quae voloria cor moditem que perest, odit dolo blabo. Solupta spernamus miliquo berum ressin plantemolum voluptae magnamus, susdandis volorem rest as dolestent eaquisq uatendi tatiis autestium quate nonest utati ommolor erciatusci odit quis et dollabo. Et molupta eum fugitaest, qui comnit, cusam aspedis iumet pernatiscia et ute molupta siminihit, simolorum audae cupitiassi officti anient exeribus, conserspiet aut dolupta speris rem vendae. Latque que num rerro dolore, ut voluptatatus sam rem quias est, comnia ipient plis dolum est ipta venis evella cusam venda ditinum que necat omnimi, saese et qui totas sequis aruptam estia voluptum, sitis etus di odis moluptatia nem latem que ipic to omniam.

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untorpos estias niendae est aut reperrum volorerae consequi aliquas cumet qui con pero to vellend andaeceprat faccae. Itatur? Quia voluptatqui dollab ipsa velis am rerrovidi doluptatem lab iumquatum earum quam, nul-parum fuga. Ut et que ventiusam, non plaboratquas aborpost, cores seditio. Olorehenis sae nos as a porro odis apist, to qui

CaptionAsimus, iliquid es perio. On

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EERE Elements: interior pages

1. The office name is displayed in upper case.

2. Solid horizontal bars, top and bottom, in one of the primary colors, may be used.

3. Page numbers are required for documents longer than two pages in length, and should be either centered or placed on the outside edge of the page.

4. All layout elements such as photos and sidebars are required to have square corners. In some cases, outlined photos may be approved.

2

2 3

1

4Introduction

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EERE Elements: photo credits and captions

EERE requires photo and image credits. By giving proper credit, we demonstrate that we have permission to use a particular photo or image and thus are adhering to copyright law.

• Photo credits may be placed after the caption or on the back of the document.

• Please use the following language:

– Photo (or illustration) from name of organization

– Photo (or illustration) by individual name of person

– Photo number (if referenced).

• Examples:

– Illustration from iStock 18309363

– Photo from Alliance Autoglass

– Photo by Patrick Corkery, NREL 12345

– Cover photos starting at top left: Clean Fuels Ohio, Maryland Public TV/NREL 17180, iStock 18309363.

Captions are a preferred element to be used to describe a photo.

• The preferred treatment for captions is left-justified and placed underneath the image in a Pantone 431 gray box with white text.

• Additional treatments include using gray text on white background.

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EERE Elements: back page

The required elements for the back page include:

1. EERE identifier (vertical or horizontal, bottom left or bottom right position)

2. Appropriate URL is required; additional office contact information is preferred

3. Publication number*

4. Publication date

* Executive order requires the use of an approved GPO publication number. GPO numbers are unique identifiers assigned by GPO-approved printers, including DOE HQ and national laboratories, and cannot be reused.

1

23

Alternate

OFFICE NAME

4eere.energy.gov officename.energy.gov

DOE/GO-102009-0000 • October 2012

eere.energy.gov officename.energy.gov

DOE/GO-102009-0000 October 2012

2 3 4

Preferred

OFFICE NAME

1

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EERE provides templates to make it easy for you to apply the EERE identity guidelines. Use of templates is strongly encouraged. If you are going to vary from the templates, please coordinate your exceptions with the Product Governance Team.

EERE provides the following templates:

• Fact sheets and case studies

• Tri-fold brochures, report covers, and business cards

• Letterhead

• CD labels and packages

You can find these templates at: eere.energy.gov/communicationstandards/templates.html

Several of the outreach templates include a design layer that provides the formatting tips outlined here. Even if you do not have Adobe InDesign, you can use the design layer PDF files as a reference for how to format your document using another publishing tool.

Should you have questions, or suggestions for developing additional templates, contact EERE Communications at [email protected].

Templates: overview

• PowerPoint

• Technical reports

• Conference Posters

• Name tags.

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Templates: fact sheets and case studies

Small Cover Photo2-Column Template

Large Cover Photo3-Column Template

Large Cover Photo2-Column Template

Fact sheet and case study templates are provided as Adobe® InDesign® CS5 or as Microsoft® Word files, in both blue and green. In addition, EERE Communications can assist you in using Adobe InDesign.

No Cover Image1-Column Template

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Templates: tri-fold, report cover, and business cards

Tri-Fold Template (for brief information and easy to hand out materials)

Report Cover Template (for technical reports)

Business Cards

These files are provided as Adobe InDesign CS5 files, in both blue and green.

Because these are typically used as the standard templates, please involve EERE Communications early if you intend to develop a modified version of these types of files.

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Templates: letterhead

The letterhead templates are currently available as Microsoft Word files. You can use the letterhead templates for letters, memos, and other documents on which you would like to include the EERE identifier.

Letterhead Template

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Templates: CD

EERE has developed templates for CD labels and CD packages, in both blue and green. These can be used for all EERE products. Both templates are available as EPS files, which can be downloaded and edited in a graphics package like Adobe® Illustrator.®

CD Package CD Label

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Icons

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Icons

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EERE’s icons are simplified images representing the eleven technology offices plus the topic of homes and convey to the reader which technologies are included in your communications product. Icons may be used on websites, presentations, exhibits, infographics, social media, video, and print documents. These icons are NOT logos and should not be used as logos for the offices.

Contact [email protected] with questions about the use of these icons. Approval to use them is not required.

What is an icon?

An icon is a simplified picture used to represent a concept or object

The purpose of icons

• Draw attention and emphasize important ideas

• Break up the content visually, making it less intimidating

• Enrich content by giving it more substance, enabling effective communication without wordiness

• Improve your reader’s ability to scan, understand, and remember what they’ve read



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EERE’s $931 million investment in vehicles combustion engine R&D from 1986 to 2007 achieved a net benefit of $69 billion in fuel savings (2008 dollars) for users of heavy-duty diesel trucks.

EERE’s $3.7 billion investment in solar photovoltaic R&D from 1975 to 2008 resulted in a net economic benefit of $15 billion (2008 dollars) due to module efficiency and reliability improvements.

EERE’s $1.7 billion investment in wind energy R&D from 1976 to 2008 resulted in a net economic benefit of $8.7 billion (2008 dollars) due to wind turbine efficiency, energy capture, and reliability improvements.

EERE’s investment of $50 million in specific hydrogen and fuel cell projects led to more than $300 million in revenue and an investment of approximately $14 million in specific projects led to nearly $130 million in additional private investment.

A 2001 National Academy of Sciences analysis found that investments of $1.6 billion in energy efficiency R&D in the first two decades of DOE’s existence from 1978 to 2000 realized a net economic benefit of approximately $30 billion (1999 dollars).

EERE’s Return on Investment for Clean Energy Technologies

VEHICLES

$69 billionfuel savings

SOLAR PHOTOVOLTAIC

$15 billioneconomic benefit

ENERGY EFFICIENCY


WIND ENERGY

$8.7 billioneconomic benefit

HYDROGEN AND FUEL CELLS

$300 millionrevenue

A PROVEN TRACK RECORD

16

EERE’s $931 million investment in vehicles combustion engine R&D from 1986 to 2007 achieved a net benefit of $69 billion in fuel savings (2008 dollars) for users of heavy-duty diesel trucks.

EERE’s $3.7 billion investment in solar photovoltaic R&D from 1975 to 2008 resulted in a net economic benefit of $15 billion (2008 dollars) due to module efficiency and reliability improvements.

EERE’s $1.7 billion investment in wind energy R&D from 1976 to 2008 resulted in a net economic benefit of $8.7 billion (2008 dollars) due to wind turbine efficiency, energy capture, and reliability improvements.

EERE’s investment of $50 million in specific hydrogen and fuel cell projects led to more than $300 million in revenue and an investment of approximately $14 million in specific projects led to nearly $130 million in additional private investment.

A 2001 National Academy of Sciences analysis found that investments of $1.6 billion in energy efficiency R&D in the first two decades of DOE’s existence from 1978 to 2000 realized a net economic benefit of approximately $30 billion (1999 dollars).

EERE’s Return on Investment for Clean Energy Technologies

VEHICLES

$69 billionfuel savings

SOLAR PHOTOVOLTAIC


ENERGY EFFICIENCY


WIND ENERGY

$8.7 billioneconomic benefit

HYDROGEN AND FUEL CELLS

$300 millionrevenue

A PROVEN TRACK RECORD

16

Boosting Fuel Efficiency with Better Engines and Lighter VehiclesEERE support has been critical to developing a suite of

solutions automakers can use to achieve fuel economy

increases and cost savings. By working to improve vehicle

performance, EERE is keeping the nation at the cutting

edge of competition.

• More efficient internal combustion engines have

improved efficiency of gasoline vehicles and made diesel

passenger vehicles as clean and cheaper to drive than

gasoline vehicles.

• The next generation of lightweight materials—such as

magnesium alloys, high-strength steels, aluminum, and

carbon-fiber composites—could reduce passenger car

weight by as much as 50%, improving fuel efficiency

without compromising performance, safety, or recyclability.

50% weight reduction

increase in vehicle fuel economy

35%over the lifetime of the car at today’s gasoline prices.

5

Boosting Fuel Efficiency with Better Engines and Lighter VehiclesEERE support has been critical to developing a suite of

solutions automakers can use to achieve fuel economy

increases and cost savings. By working to improve vehicle

performance, EERE is keeping the nation at the cutting

edge of competition.

• More efficient internal combustion engines have

improved efficiency of gasoline vehicles and made diesel

passenger vehicles as clean and cheaper to drive than

gasoline vehicles.

• The next generation of lightweight materials—such as

magnesium alloys, high-strength steels, aluminum, and

carbon-fiber composites—could reduce passenger car

weight by as much as 50%, improving fuel efficiency

without compromising performance, safety, or recyclability.

50% weight reduction

increase in vehicle fuel economy

35%over the lifetime of the car at today’s gasoline prices.

5

Icon usage examples



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Icons

Introduction

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EERE Identifier

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EERE Elements

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Icons

Contact

Solar Geothermal Wind Water Homes Buildings Advanced Government Vehicles Bioenergy Hydrogen Manufacturing WIP, FEMP* & Fuel Cells

Set of icons

*Weatherization and Intergovernmental Programs (WIP), Federal Energy Management Program (FEMP)



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PMS 368

R 98 G 187 B 70

PMS 7467

R 0 G 161 B 175

PMS 356

R 0 G 133 B 62

PMS 368

R 73 G 89 B 101

PMS 116

R 255 G 214 B 0

PMS 1807

R 158 G 36 B 50

PMS 2995

R 0 G 181 B 239

PMS 158

R 245 G 127 B 41

PMS 180

R 206 G 55 B 47

PMS 308

R 0 G 90 B 124

PMS 7441

R 152 G 101 B 170

Assigned colors

Solar Geothermal Wind Water Homes

Buildings Advanced Government Vehicles Bioenergy Hydrogen Manufacturing WIP, FEMP* & Fuel Cells

*Weatherization and Intergovernmental Programs (WIP), Federal Energy Management Program (FEMP)



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Icons

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Minimum sizes

.20" .23"

If you display multiple icons together, use the same color treatment (color, black, gray, or reversed) and the same size

EERE icons

Solar Geothermal Wind Water Homes Buildings Advanced Government Vehicles Bioenergy Hydrogen Manufacturing Energy

Management& Fuel Cells

black

gray

positive

positive

reversed

reversed

positive

reversed

colorEERE icons



black

gray

positive

positive

reversed

reversed

positive

reversed

color

EERE icons



black

gray

positive

positive

reversed

reversed

positive

reversed

color

EERE icons



black

gray

positive

positive

reversed

reversed

positive

reversed

color

EERE icons



black

gray

positive

positive

reversed

reversed

positive

reversed

color

1. 2. 3.

Multiple icons

Technology text labels

Icons can include text labels or be used alone

Solar Geothermal



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Icons

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Identity Guidelines

EERE Identifier

Colors

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EERE Elements

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Icons

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• Don’t use next to the EERE identifier, DOE, program, competition, initiative, or any other logos

• Don’t use colors or shades other than black, gray, or the assigned icon color

• Don’t skew, distort, or rotate the icon

• Don’t use drop shadows, strokes, or other visual effects

• Don’t place the icon on any backgrounds other than white

• Don’t outline the icon

• Don’t alter any elements of the icon

• Don’t use gradients

Improper Usage



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Contact

If you have any questions, comments, or concerns, please contact EERE Communications at [email protected].

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EERE Identity & Design Guidelines for Communications · Use marketing URLs (short URLs) that redirect to sites within energy.gov, when possible. Additional requirements for print