Submitted by-

Harshit Varia

Prateek Singla

Rohit Bathla

EFE Matrix for Revlon

External Strategic

Factor

Weig

ht

Ratin

g

Weight

ed

Score

Remarks

OPPORTUNITIES

Emerging and expanding

it through the small firms

and businesses.

0.13 3 0.39 There is an opportunity for the

company to enhance its business

by emerging and expanding it

through the small firms and

businesses.

Customer driven

demands

0.05 4 0.2 To adopt the various sorts of

strategies like of the customer

driven demands in order to have

the rebranding of the products.

Restructuring of the

initiatives

0.03 2 0.06 The steps should be taken by the

company in order to restructure the

initiatives so that to have better

effectiveness results within the

organization.

The huge demand of the

innovative products

especially like the green

products,

0.1 3 0.3 The huge demand of the innovative

products especially like the green

products, which the company

manufactured about almost six %

in one of the previous years that

are approved to be ethical, organic

and all natural.

Increasing market and

trend for the eye make

over

0.03 3 0.09 The increasing market and trend

for the eye make over is the best

opportunity for the company to

build up a significant place in the

global market with respect to the

niche areas.

Geographical aspects 0.03 3 0.09 The geographical aspects in the

market also lead the company to

grow within the countries having

high population especially India,

Indonesia and China.

Perceived loyalty about

the Brand

0.04 4 0.16 The loyalty perceived by the

people towards the brand is almost

about sixty eight percent of the

consumers who will also remain

loyal to the company which

ultimately increases the sales.

THREATS Wt. R Wt.R

Intense Competition 0.04 4 0.16 The company is experiencing huge and

intense competition in the market with

its well being competitors like Mary

Kay and Avon.

Macroeconomic pressure 0.06 3 0.18 The macroeconomic pressure faced by

the company all over the world is the

threat in case of declining in its sales.

Overdependence of company

over suppliers

0.09 3 0.27 The over dependence of the company

on the suppliers of the third party occurs

some of the fraudulent factors.

Rejection I internet selling 0.07 4 0.28 The rejection of the company in order to

sell the products by the sales

representatives through the internet.

More innovation required 0.05 3 0.15 The factors of the innovative and new

product development due to the global

economical change and sustainability

programs.

Inflation rate 0.12 4 0.48 The inflation rate may cause the decline

in the demand of the com pay’s

products and also the increasing costs of

the products and commodities during

manufacturing decreases the growth.

High priced product 0.08 2 0.16 The selling of the products with the

high and branded prices but the inferior

quality in the multilevel companies.

The replacement of the

Revlon products with the

other brands

0.06 3 0.18 The replacement of the Revlon products

with the other brands which attracts the

women who are attracted by the

innovative and extensive product line.

The decline in the earning

opportunities

0.02 4 0.08 The decline in the earning opportunities

is the threat for the company to

maintain its position in the market.

Total Weighted Score 1 2.81

EFE Matrix for UBS

External Strategic Factor Weight Rating Weighted Score OPPORTUNITIES

1 ) UBS is strategically located at center of North India. Thus catering to potential students of J&K, Himachal Pradesh, Punjab and Haryana.

0.15 5 0.75

2 ) People prefer getting an MBA degree as against PGDM

0.1 5 0.5

3 ) Upsurge in service industry has lead to more people doing MBA

0.125 3 0.38

4 ) Government funding to college is increasing 0.05 2 0.1

5 ) Upcoming Industrail area around Chandigarh encourges people to take up MBA

0.075 3 0.23

THREATS

1 ) Threat from established and upcoming management institutes in region

0.15 4 0.6

2 ) Students not opting in for higher education 0.125 4 0.5

3 ) More attractive opportunities after graduation as compared to MBA

0.05 2 0.1

4 ) People unaware of existance of UBS Chandigarh 0.1 4 0.4

5 ) University politcs poses a threat to UBS 0.075 3 0.23

Total Weighted Score 1 3.78