Effective Merchandising Tips 07 - Structural Concepts Corp

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Foodservice Installation & Merchandising Brochure

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Our Passion at WorkOur passion for our business includes serving you. We love what we do, and our customers tell us it shows.

Plus, we are passionate about helping you present products that are irresistible to your customers. Let us help you showcase your fresh baked goods, tantalizing prepared foods, delicious deli products, garden-fresh produce, and eye-catching impulse items such as beverages or desserts…increasing sales and boosting your profits.

The following pages demonstrate our passion at work in establishments just like yours. Enjoy!

www.structuralconcepts.com

Why Science MattersWe invest in research and development because you invest in refrigerated display cases. Our R&D team creates technology that provides a return on your investment. Our dedication to industry-leading research and development makes our cases work better, last longer, and minimize operating costs. That’s the science behind what we do. As a refrigeration technology leader, we work hard to ensure your case will make you money for years to come.

Our motto, “One Part Passion, Two Parts Science,” is not just

marketing hype. Passion and science are the keywords that drive

our company every day.

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Combination Cases

Refrigerated. Non-refrigerated. Heated. Service. Grab-n-Go.

Combine display and temperature capabilities into one—and you

can maximize valuable floor space. Simple yet versatile. Combine

non-refrigerated service above refrigerated self-service to display a

variety of foods in a small space.

Display a complete meal solution in the Fusion two-in-one deli merchandiser

that combines hot service (upper section) with an open, refrigerated deli

display (lower section).

Encore HVLD56RSS

Appealing merchandising equals great sales. Use specialty plates to upgrade the appearance of the display—making the color of the food take center stage.

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Seeing as much of the fresh food as possible is the key. Tiered shelving brings the food as close as possible to the front of the display for maximum product visibility on all display levels.


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Fusion FSGUWLR72.T1

Encore H5C7450RR

Oasis COU2757R


Yogurt, salad, sandwich, fruit, or sparkling water. The trend is to keep

it healthy and fresh. Put it all together and your customers will appreci-

ate finding exactly what they’re looking for.

Oasis C3Z3667

The space-saving combination cases feature refrigerated service above refrigerated self-service, and each side of the upper service display can be converted from refrigerated to non-refrigerated with Structural Concepts’ proprietary baffle system.

Emphasize freshness by preparing food in front of the customer! The open deli display area provides easy meal-to-go convenience and encourages impulse purchases with two levels of interior display, beautiful lighting, and a design that maximizes the visual appeal of displayed goods.

For merchants who need two merchandisers to accommodate refrigerated and non-refrigerated

foods, but only have space for one, Structural Concepts’ innovative combination cases are the

first in the industry to answer the call.

Combination Cases

Be creative. Add merchandising props like artificial flowers, bottles of wine, or fabric to create an eye-catching theme. Use specialty plates to upgrade the appearance of the display and to add visually stimulating color.


Fusion FSP7242R.T1

Fusion FSGURLR7257

Encore HOU4852R

Encore HOU7452R

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Sixty percent of the perception of food quality is based on the

environment you create for your customers. What they see,

smell, and hear directly affects what they will decide to buy.

You choose. Refrigerated. Non-refrigerated. Heated. Our service

cases optimize the display of fresh food, helping to build the

transition from desire to action.

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Welcome customers with a clean, well-lit refrigerated case featuring high-intensity lights and shatter-resistant bulbs.

Renaissance RBG4848R

Encore S-Series

Encore S-Series

Above: Spherical glass—the latest in glass technology—in the new Encore “S” Series disappears so that all you see is fresh food! Left: No posts or visual obstructions. No other service case offers this level of visual presentation.

All Harmony™ brand products are narrow-depth display cases that fit easily through standard 36" door openings.

Harmony HMG3953RHarmony HMG3953R

Renaissance RCG4848R

Fusion FSDG144R

Deli cases can be used for a variety of applications including salads, traditional deli, and more.

Service Cases

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Renaissance (2) RBG5948R

Renaissance RDG5948R

Renaissance RBG5948RFusion FSDG48W.T1

The refrigerated service case with cus-tomized wood-look panels matches the restaurant décor. Our color palette is virtually endless, and we love a beautiful installation.

Renaissance Series—which includes matching deli, bakery, and candy merchandisers—is

designed to enhance the appeal of the product inside.

Fusion (2) FSDG72R.T1

Grab-n-Go Cases

Right at your fingertips. Open fronts encourage customers to

help themselves to pre-packaged food and bottled beverages

while a refrigerated air curtain keeps everything cold.

Mirrors make the display appear full, enhancing the customer’s perception of choice and freshness.


Oasis CO3660R

Whether it’s bakery, deli, beverage, or all three—effective merchandising is all about making customer selections quick and simple.

Oasis CO2739R


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Oasis CO4748R

Oasis CO7178R

Encore HV74RSS

Cutaway side panels make an enticing approach! Food products vary in size. An effective display is one that offers the flexibility to adjust and/or remove shelves in order to accommodate the variety of products your customers want.

Oasis (2) CO4778R

Oasis CO366OR


Grab-n-Go CasesKeeping food fresh and irresistible isn’t the only thing our cases do well.

Putting variety within easy reach helps keep traffic moving.

Oasis CO4778R

Sometimes a décor match matters…other times you want more “pop.” What’s always important: the case you choose should call out your product as a frame does art. We have the options you need.

Tiered shelving is important because it puts the product as close to the customer as possible, increasing visibility and expediting self-selection.


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Black minimizes the appearance of the display’s hardware and allows fresh, colorful product to stand out. The eye is drawn to the food, not the display case.

Adjustable and removable shelving and independently wired shelf lights maximize flexibility to accommodate a variety of products.

Encore HV56RSS

Oasis CO5960R Encore HV74RSS passion

Oasis B42

The narrower profile and unique compressor ventilation system of the new Box Series is ideal for alcoves and locations where the display needs to be positioned tight against a back wall.


Counter Cases

Foodservice operators looking to encourage the retail-minded

customer can boost impulse sales in front-of-the-house

locations, tapping new profits. Refrigerated. Non-refrigerated.

Heated. Display food items at your customers’ fingertips–they

won’t be able to resist.

Impulse DG3622R

Impulse CGC3830

Impulse DO3623R

open • enclosed • drop-in • countertop

Traffic-stopping merchandisers encourage trial and impulse sales. Self-service refrigerated drop-in cases help you design a customized galley line for your cafeteria.


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Impulse DO4837R

Lights. Camera. Action. Without balanced interior lighting, the show cannot go on!


Lights. Camera. Action. Without balanced interior lighting, the show cannot go on!

Service lineup with refrigerated drop-in counter cases

DO3623R and DO4816R.

Impulse DO3616R

Impulse DG3622R

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Impulse CSC3223

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Visit our on-line gallery and see more installation images. We want to help you picture your next display case, and if you want to see more, give your Rep a call.

Also on-line, try our new Build-A-Case resource tool. Choose the case model and configure the case by choosing options and colors.

More ways to experience our passion!

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Combination CasesEncore HVLD56RSS Page 4

Encore H5C7450RR Page 5

Encore HOU4852R Page 6

Encore HOU7452R Page 7

Fusion FSGUWLR72.T1 Page 5

Fusion FSP7242R.T1 Page 6

Fusion FSGURLR7257 Page 6

Oasis COU2757R Page 4

Oasis C3Z3667 Page 7

Service CasesEncore S-Series Page 9

Fusion FSDG144R Page 8

Fusion (2) FSDG72R.T1 Page 10

Fusion FSDG48W.T1 Page 10

Harmony HMG3953R Page 8

Renaissance RCG4848R Page 9

Renaissance RBG4848R Page 9

Renaissance RDG5948R Page 10

Renaissance (2) RBG5948R Page 11

Grab-n-Go CasesEncore HV74RSS Pages 12 & 15

Encore HV56RSS Page 15

Oasis B42 Page 15

Oasis CO2739R Page 12

Oasis CO3660R Pages 12 & 13


Oasis (2) CO4778R Page 13



Counter CasesImpulse CSC3223 Page 17

Impulse CGC3830 Page 17

Impulse DO3623R Page 16




one Part passiontwo Partsscience

Structural Concepts Corporation888 E. Porter RoadMuskegon, MI 49441800.433.9489p. 231.798.8888f. 231.798.4960www.structuralconcepts.com

Leadership Whether it’s bakery, beverage, deli,

dessert, or other foods, effective merchandising

is all about stimulating the desire to purchase.

We have the products and the expertise to help

create a dramatic visual presentation that

shoppers will find hard to resist. We are proud to

be the refrigeration technology leader, ensuring

that your case will help you make money and

save money for years to come.

Documents

Effective Merchandising Tips 07 - Structural Concepts Corp