Upload
others
View
5
Download
0
Embed Size (px)
Citation preview
EFFECTIVE WAYS TO GENERATE SALES WITH
BLOGGING
P. 1 www.pinpointe.com | TW: @Pinpointe | www.facebook.com/pinpointe | (800) 557-6584
P. 2 www.pinpointe.com | TW: @Pinpointe | www.facebook.com/pinpointe | (800) 557-6584
Craig Stouffer [email protected] Pinpointe On-Demand, Inc.
www.pinpointe.com Phone: (800) 557-6584 Twitter: @pinpointe
Jeff Molander [email protected] Molander & Associates
www.makesocialmediasell.com Phone: (312) 957-6020 Twitter: @jeffreymolander
P. 3 www.pinpointe.com | TW: @Pinpointe | www.facebook.com/pinpointe | (800) 557-6584
! Free -‐ 1 month Service ($42 ~ $500 value)
! h;p://www.pinpointe.com/get-‐started
! Coupon code: PPTWEBNR (avail 2 weeks)
! Jeff – also presenPng a special incenPve
P. 4 www.pinpointe.com | TW: @Pinpointe | www.facebook.com/pinpointe | (800) 557-6584
• “Business Class” Email MarkePng • … #1 Rated, Feature-‐Rich, Email Marke7ng Automa7on • … 1,000+ mobile-‐friendly email templates
• 6,000+ companies using Pinpointe plaWorm
• Servicing “B2B” and “B2C” Power Users
• Customer Quotes – Pinpointe is…
… “Constant Contact on steroids!”
… “Affordable alterna7ve to ExactTarget”
P. 5 www.pinpointe.com | TW: @Pinpointe | www.facebook.com/pinpointe | (800) 557-6584 5
Pinpointe: Segment Target Engage
! Create Awesome emails ◦ 1,000+ mobile friendly templates
! Create drip markePng campaigns ◦ Autoresponder sequences a`er contact joins a list ◦ Add advanced filters, variable send-‐from
! ‘Smart Segments’: ◦ Combine behavioral informaPon, demographic and custom data to segment
◦ Segments are update real-‐Pme
P. 6 www.pinpointe.com | TW: @Pinpointe | www.facebook.com/pinpointe | (800) 557-6584
Tip #1: Create Curiosity
P. 7 www.pinpointe.com | TW: @Pinpointe | www.facebook.com/pinpointe | (800) 557-6584
! Grab attention ! Provoke engagement ! Get responded to
Then…
P. 8 www.pinpointe.com | TW: @Pinpointe | www.facebook.com/pinpointe | (800) 557-6584
P. 9 www.pinpointe.com | TW: @Pinpointe | www.facebook.com/pinpointe | (800) 557-6584
Real-World Examples
P. 10 www.pinpointe.com | TW: @Pinpointe | www.facebook.com/pinpointe | (800) 557-6584
P. 11 www.pinpointe.com | TW: @Pinpointe | www.facebook.com/pinpointe | (800) 557-6584
P. 12 www.pinpointe.com | TW: @Pinpointe | www.facebook.com/pinpointe | (800) 557-6584
P. 13 www.pinpointe.com | TW: @Pinpointe | www.facebook.com/pinpointe | (800) 557-6584
! Started with REAL Customer QuesPons ! Created Blog with top quesPons and respecPve answers
Result: ! Search Indexing results in natural search traffic
! PosiPoned as ‘knowledgeable resource’ ! Creates Trust in Brand ! Generated leads -‐> Sales!
P. 14 www.pinpointe.com | TW: @Pinpointe | www.facebook.com/pinpointe | (800) 557-6584
The “Ethical Bribe” " Provokes reaction " Shows how to avoid risk or exploit opportunity " Incomplete, teases! " Compels an action " Raw, 'real', credible " Concise " Removes barriers to purchase " Begins a journey
P. 15 www.pinpointe.com | TW: @Pinpointe | www.facebook.com/pinpointe | (800) 557-6584
Structure social to:
P. 16 www.pinpointe.com | TW: @Pinpointe | www.facebook.com/pinpointe | (800) 557-6584
P. 17 www.pinpointe.com | TW: @Pinpointe | www.facebook.com/pinpointe | (800) 557-6584
P. 18 www.pinpointe.com | TW: @Pinpointe | www.facebook.com/pinpointe | (800) 557-6584
P. 19 www.pinpointe.com | TW: @Pinpointe | www.facebook.com/pinpointe | (800) 557-6584
Are you using social to
! Teach new skills? ! Compare, contrast options? ! Steer buyers clear of risks? ! Guide toward a goal? ! DO something meaningful for prospects?
P. 20 www.pinpointe.com | TW: @Pinpointe | www.facebook.com/pinpointe | (800) 557-6584
MakeSocialSell.com/free-training
P. 21 www.pinpointe.com | TW: @Pinpointe | www.facebook.com/pinpointe | (800) 557-6584
Your Questions [email protected]
P. 22 www.pinpointe.com | TW: @Pinpointe | www.facebook.com/pinpointe | (800) 557-6584
What... ! pressing problem do we solve?
! pain do I remove?
! pleasure can I help create?
! freedom does our service permit?
! connection does our product allow?
Assessment: Ask Yourself:
P. 23 www.pinpointe.com | TW: @Pinpointe | www.facebook.com/pinpointe | (800) 557-6584
P. 24 www.pinpointe.com | TW: @Pinpointe | www.facebook.com/pinpointe | (800) 557-6584
Please … Join Us… for future webinars Tips: blog.pinpointe.com (ParPcipate!) Share / Tweet @Pinpointe
Pinpointe www.pinpointe.com/get-‐started
+1 (408) 834-‐7577
Twi;er: @pinpointe Blog: www.pinpointe.com/blog