EFG BANK SAILING ARABIA - THE TOUR 2014

EFG BANK SAILING ARABIA - THE TOUR 2014

EFG Bank Sailing Arabia – The Tour | 9 - 24 February 2014

Sailing Arabia - The Tour is the region's leading o�shore yacht racing event.

In three years it has grown in popularity and reputation both regionally and internationally and today attracts some of the sport's best sailors and a number of the world's most prestigious brands. Sailors see the event as a unique opportunity to hone their skills while sponsors recognise Sailing Arabia - The Tour as a high quality platform to present their brands and communicate with their audience.

Sailing Arabia - The Tour also provides a stage for the nations of the gulf to showcase their country and their tourism potential while developing an exciting sporting platform for friendly competition and raising the sailing standard in the region. The 2013 edition of EFG Bank Sailing Arabia - The Tour visited four countries and eight venues with their state-of-the-art facilities and superb sailing conditions. Oman Sail, the event organiser, is proud to work with the GCC states sailing federations to inspire the people of the Gulf to sail.

Introduction

01

2013 Key Facts

760 Nautical miles

15 Days

8 Marinas

9 Boats

74 Sailors

5 Nations

“The Kingdom is very proud and this race is a great platform to reflect the amazing sailing talent we have within the region and a great test of the skills of our sailors in a truly international sailing event.”

His Highness Sheikh Nasser Bin Hamad Al KhalifaChairman of the Supreme Council for Youth and Sports and Chairman of Bahraini Olympic Committee

02 EFG Bank Sailing Arabia – The Tour | 9 - 24 February 2014

EFG Bank Sailing Arabia – The Tour | 9 - 24 February 2014 03

Nine teams participated in the third edition of EFG Bank Sailing Arabia – The Tour, including an Omani all-female crew for the second year running.

The 760nm o�shore race kicked o� on 10th of February 2013 from Amwaj Marina, Bahrain and the nine-strong fleet raced to The Pearl, Doha; the Abu Dhabi Sailing and Yacht Club; the Dubai O�shore Sailing Club and the Al Hamra in Ras Al Khaimah before heading into Omani waters and the Six Senses Resort at Zighy Bay, Dibba; the Mussanah Marina and finally The Wave, Muscat on 25th of February.

Over the course of two weeks of racing, teams enjoyed perfect sailing conditions and a challenging mix of o�shore, coastal and in-port racing.

2013 The Race

Team Name

Team AISM

Team BAE Systems

EFG Bank (Monaco)

Team Del� Challenge – Tu Del�

Team Messe Frankfurt

Team Renaissance Services

Al-Thuraya Bank Muscat

Royal Navy of Oman

Team Abu Dhabi

Skipper

Bertrand Pacé

Cédric Pouligny

Sidney Gavignet

Kay Heemskerk

Marcel Herrera

Mohsin Al Busaidi

Dee Ca�ari

Qais Al Mamari

Adil Khaled

Rank

1

2

3

4

5

6

7

8

9

Points

17.25

27.50

29.25

34.50

39.00

45.75

52.25

71.50

80.25

Nation

2013 Race Results

“I like the mixture of inshore and o�shore - it is good for us. This time of year we don't have that much sailing we can do [in Europe] so this is good practice for us. It is a perfect two weeks.”

Bertrand Pace Skipper, Team AISM

04

The BoatThe Farr 30 One Design Yacht

First appearing on the o�shore racing circuit in the late 90s, the Farr30 is a 30-foot keelboat that combines speed and exciting performance with simplicity and a�ordability. Eliminating much of the complicated tuning systems of other classes, the Farr30 is designed for stability, with a bulb keel that allows for small crews and ease of handling.

By handicap rules from existing classes, the Farr30 started from a blank sheet, with the designers free to incorporate any feature that they felt would make the boat fun to sail. This allows for a fractional rig but also a masthead flown spinnaker and the option of an asymmetrical spinnaker for broad reaching.

The rig allows for exceptional light weather handling, ideal for the conditions in the Gulf and a crew of seven under racing conditions. The boat is exceptionally light for a standard 30-foot cruiser/racer, weighing only 2063kg, and allowing for good performance on all points of sail.

The sails are made of carbon fibre cloth, which allow for optimal aerofoil rigidity and shaping.

Length Overall:

Length at Waterline:

Beam (width):

Dra�:

Hull Weight:

Mainsail Area:

Genoa Area:

Spinnaker Area:

Max Crew:

9.43m (30.9�)

8.4m (28�)

3.07m (10.1�)

2.10m (6.9�)

2063kg (4550lb) of which 950kg is ballast

35m

21m

100m

525kg (1160lb)

Specifications



2013 SponsorsEFG Bank Sailing Arabia – The Tour 2013 was fortunate to receive support from a range of high quality commercial partners and brands.

Title Sponsor

06

Co Sponsors

Venue Partners

MARINE

"EFG International has a strong commitment to sailing, and is pleased to be the title sponsor of Sailing Arabia - The Tour 2013. Thanks to the success of the previous editions of the race, and Oman Sail’s commitment to youth mentoring and sail training, we felt that the sponsorship was a good fit with our sponsorship goals, and we are confident that EFG Bank Sailing Arabia – The Tour 2013 will go a long way to establishing the sport in the hearts of the Gulf’s people.”

George CatsiapisManaging Director of EFG Bank (Monaco)



EFG Bank Sailing Arabia – The Tour 2013 consolidated its position as the number one long distance o�shore sailing race in the Gulf region.

The media coverage testified to the success of The Tour locally, regionally and internationally. The PR strategy included on-site media activation at each of the stopovers, press trips, TV and photography production and on going media relations that secured high exposure for The Tour in the GCC and internationally.

The volume and value of the media coverage generated by EFG Bank Sailing Arabia -The Tour was analysed independently. The PR value generated by the campaign is OMR 3,784,269.

Media Reach

Number of Features in Top Markets

UK

Market

G.C.C.

Oman

France

Grand Total

TV

18

6

-

9

33

Radio

2

7

-

-

9

Online

244

117

65

40

466

Print

261

188

18

3

470

53% Share%GCC

25% Oman

11% France

11% UK


13%

19%

69%

BroadcastExposure

EditorialExposure

50% 50%

UK

France

GCC

Oman

5%

9%

53%

33%

Exposure Contribution

UK

France

GCC

Oman

11%

11%

53%

25%

Media Value Contribution

BroadcastValue

EditorialValue

9%

7%

85%

46% 54%

Online Radio PrintTV

Media Exposure

Media Value


Selection Of Press Clippings & TV Coverage


Live Satellite Tracker

Ranked 5th facebook site in international sailing and gained 109,000+ followers.

Oman Sail

- One tweet received 56,674 impressions- Oman Sail has 4,000 followers- Ranked 12th in sailing twitter accounts worldwide

Follow us @omansail

www.sailingarabiathetour.com

Regular updates on the o�cial website: Photos, videos, news..etc

Dedicated channel for EFG Bank Sailing Arabia - The Tour

Oman SailSmartphone application

Quick video sharing and updates.

Social and Multimedia Coverage

Follow the race live online

Download the app on your smartphone to follow SATT.


Partnership Opportunities

The Tour provides numerous opportunities for commercial partners.

1. Increase regional brand awarenessOman Sail actively seeks to maximise exposure for all our sponsors. Powerful branding is visible on boats, sails, clothing and venues to project the sponsor brands to a wide audience. The high levels of media coverage through world class photograph and TV treatment, targeted regionally and internationally guarantee high exposure of the brand.

2. Communicate with an a�uent audienceThe Tour is supported and followed by an a�uent audience including members of the royal family from the GCC, high net worth individuals, dignitaries and business leaders at each of the stopovers.

3. Customer and sta� engagement opportunitiesThe Tour provides a high quality engagement platform for guests that includes shoreside VIP hospitality, guest sailing opportunities and VIP spectator boats.

4. On-site activationSponsors have the opportunity to activate at each stopover to maximise brand exposure. Opportunities include: product display, marketing collateral and data collection.

5. Corporate Social Responsibility initiatives (CSR)Community engagement opportunities such as school visits, children sailing activities and local charity involvement exist in each market. The CSR initiatives can be tailored to the sponsors’ requirements.

6. Using sailors as brand ambassadorsBoats sponsors have the opportunity to use the crew and skippers as brand ambassadors and spokespeople for the media, at events and during sta� visits.


Sponsorship Packages A selection of sponsorship packages are available and can be tailored to meet individual sponsor requirements.

1. Title Sponsorship:This premium package includes the sponsor’s name in The Tour title and includes the most prominent shoreside visibility, boat and clothing branding and a bespoke engagement programme.

2. Co-Sponsorship:This package includes boat branding on team backstays and boom covers and secondary level venue branding at each stopover. We can also create a bespoke community and VIP engagement programme on request.

3. Boat Title Sponsorship:This level of sponsorship includes boat naming rights, incorporating the sponsor’s name into the team name which is clearly visible on the boat and crew clothing.

We also o�er support on how to use a crew and/or skipper as a brand ambassador, sponsor guest sailing management and creating a bespoke community initiative.

FAQsWhere can I find more information about EFG Bank SATT?All information about The Tour can be found on the event website: www.sailingarabiathetour.com

What are the dates for EFG Bank SATT 2014?SATT 2014 will run from 9 - 24 February. For more information please refer to the Notice Of Race posted on the event website: www.sailingarabiathetour.com

Can I race a di�eret class of boat at EFG Bank SATT?Only Farr30s can compete in the regatta.

Can I charter a boat from the event organiser for EFG Bank SATT?Yes, Oman Sail has a limited number of Farr30s which can be chartered on a first-come first-served basis. The charter fee per boat is OMR 4,000

Can I bring my own Farr30 to EFG Bank SATT?Yes, entry is open to all class-legal Farr30s.

Will there be shore support if I bring my own boat to EFG Bank SATT?Yes, as part of the entry fee Oman Sail will provide limited shore support at each venue.

How much does it cost to enter?Entry is OMR 3,000

Is there a late entry fee?For entries received a�er 14 October 2013, there is a OMR 500 late entry fee applied.


“The vision of Oman Sail is to develop the region’s sailing talent and reignite its rich maritime heritage. Through EFG Bank Sailing Arabia-The Tour, Oman Sail is also providing an exciting platform to develop people and leave a lasting legacy.”

Issa Al IsmailiOman Sail’s Director of Events


How do I enter?Complete the online entry form on the event website and return to Oman Sail by email-along with the relevant entry fee (and charter fee if applicable).

What is the estimated cost for a team wishing to compete in EFG Bank SATT?The estimated operational cost for EFG Bank SATT (6 crew) including accommodation, meals and transport is approximately OMR 7,000

Does the event organiser help with logistic costs?Oman Sail can arrange discounted transport between venues and special rates for accommodation.

Can I drive between venues during The Tour? We recommend that you fly between venues, however driving is possible between the UAE and Oman. Each country has its own rules, regulations and visa requirements, so please check this before selecting your travel method.

What happens to my luggage between venues?Up to 10 pieces of luggage per team will be transported between venues by the event organiser (as part of the entry fee).

Can I have guests/VIPs on my race boat for in-port racing?The event organiser reserves the right to put VIPs/guests on each boat during in-port racing and the last o�shore leg. Teams can only take guests on their boats during in-port racing, a�er consultation with and approval from the event organiser.

How can I contact the event organisers?To contact the EFG Bank SATT event team directly please email: [email protected]

Day

Monday - Friday

Saturday

Sunday

Monday

Tuesday

Wednesday - Thursday

Friday

Saturday

Sunday

Monday

Tuesday

Wednesday

Thursday

Friday

Saturday

Sunday

Monday

February

3- 7

8

9

10

11

12 - 13

14

15

16

17

18

19

20

21

22

23

24

Races

N/A

N/A

1

N/A

N/A

2

N/A

N/A

3

N/A

N/A

4

N/A

N/A

5

N/A

6

Location

Manama, Bahrain

Manama, Bahrain

Bahrain - Qatar

Doha, Qatar

Doha, Qatar

Bahrain - Doha

Abu Dhabi, UAE

Abu Dhabi, UAE

Dubai, UAE

Dubai - Ras Al Khaimah

Ras Al Khaimah, UAE

Ras Al Khaimah - Dibba

Dibba, Oman

Dibba, Oman

Dibba Mussanah

Mussanah, Oman

Muscat, Oman

Activity

Team Arrivals - Registration and Training

Preparation and Welcome Dinner

Team Briefing/ Customs Clearance / Opening Ceremony / Start of Leg 1

Arrival of boats estimated early morning on the 11th (End of Leg 1)

In-port Racing / Lunch / Media Engagement / Prize Giving

Team Briefing / Customs Clearance / Start of Leg 2


Team Briefing / Customs Clearance / In-port Racing / Lunch / Media Engagement / Prize Giving

Team Briefing / Customs Clearance / Start of Leg 3 / Arrival of boats estimated on the 17th (End of Leg 3)

Team Briefing / Customs Clearance / Start of Leg 4 / Arrival of boats estimated on the 18th (End of Leg 4)

In-port Racing (TBC) / Lunch / Media Engagement / Prize Giving


Arrival of boats estimated on the 21st (End of Leg 5)

In-port Racing / Lunch / Media Engagement / Prize Giving



Start Leg 7 / Arrival of boats at Al Mouj Marina / Final Prize Giving / Departure (End of Leg 7)

15

EFG Bank Sailing Arabia - The Tour, 2014 Port Schedule

MANAMA1

DOHA2

ABU DHABI3

RAS AL KHAIMAH5

MUSANDAM6

MUSSANAH7

MUSCAT8

DUBAI4


For event details, please contact:Issa Al IsmailiDirector of Events, Oman SailEmail: [email protected] or [email protected]: +968 9709 8049

For sponsorship details, please contact:Bryan M. WinningHead of Business Development, Oman SailEmail: [email protected]: +968 9512 8241

Contact Us

www.omansail.comwww.sailingarabiathetour.com

Documents

EFG BANK SAILING ARABIA - THE TOUR 2014