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e.g. Click & Collect penetration variation Some convenience centres act as C&C hubs Experience centres see the greatest impact of catering on retail spend & it also works well at convenience centres e.g. Catering users spend more on retail However, the impact is minimal at functional centres CUSTOMERS SHOP IN DIFFERENT WAYS ON DIFFERENT DAYS Each Centre Needs To Develop An Identity Source: CACI exit surveys Experience: Retail Spend £53.1 3 £71.1 6 Functional: Retail Spend £49.7 8 £50.3 0 Convenience: Retail Spend £54.8 0 £70.8 0 = £18.03 = £16.00 = £0.52 Dumbarton St James Doncaster Wheatley Colchester Tollgate Hull Kingswood Cheltenham Gallagher Leeds Westside Dartford Prospect Place Swindon Orbital Glasgow Fort Woking Lion Walsall Crown Wharf Mansfield St Peters Lincoln Valentine Oldham Wakefield Westgate Llandudno Champneys Mostyn Bury Woodfields Stafford Queens Edinburgh Fort Kinnaird 0% 5% 10% 15% 20% 25% 30% Experience Centre Functional Centre Convenience Centre Catering user Non-catering user % of respondents using click & collect that day Customers want to shop faster & more conveniently on some days. Experience centres do not tend to deliver this 1

e.g . Click & Collect penetration variation Some convenience centres act as C&C hubs

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CUSTOMERS SHOP IN DIFFERENT WAYS ON DIFFERENT DAYS Each Centre N eeds T o D evelop A n I dentity. e.g . Catering users spend more on retail However, the impact is minimal at functional centres. e.g . Click & Collect penetration variation Some convenience centres act as C&C hubs. - PowerPoint PPT Presentation

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Page 1: e.g .  Click & Collect penetration variation Some convenience centres act as C&C hubs

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e.g. Click & Collect penetration variationSome convenience centres act as C&C hubs

Experience centres see the greatest impact of catering on retail spend & it also works well at convenience centres

e.g. Catering users spend more on retailHowever, the impact is minimal at functional centres

CUSTOMERS SHOP IN DIFFERENT WAYS ON DIFFERENT DAYS Each Centre Needs To Develop An Identity

Source: CACI exit surveys

Experience: Retail Spend

£53.13

£71.16

Functional:Retail Spend

£49.78

£50.30

Convenience:Retail Spend

£54.80

£70.80

= £18.03

= £16.00

= £0.52

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Experience CentreFunctional CentreConvenience CentreBL Average

Catering user Non-catering user % of respondents using click & collect that day

Customers want to shop faster & more conveniently on some days. Experience centres do not tend to deliver this

Page 2: e.g .  Click & Collect penetration variation Some convenience centres act as C&C hubs

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CASE STUDY: GLASGOW FORT (EXPERIENCE)The Leisure Extension Has Had Significant Impact

Note: * based on trading data collected from 67% of tenants YoY for Q4 2013; ** YoY from opening to end of 2013Source: CACI exit surveys 2012-13, Springboard

Before leisure extensionPeak 2012 survey (Easter) unless otherwise stated

After leisure extensionPeak 2013 survey (December) unless otherwise stated

Dwell time 78 minutes 102 minutes

Frequency 46 visits per year 45 visits per year

Overall shopping experience 4.3 out of 5 rating 4.7 out of 5 rating

Family facilities 3.8 out of 5 rating 4.1 out of 5 rating

Choice of catering 3.5 out of 5 rating 4.3 out of 5 rating

Visitors from beyond core 13% 19%

Retail spend £55.75 £123.70

Retail conversion 77% 92%

Catering spend £14.20 £22.01

Catering conversion 36% 35%

Shopper affluence (index vs catchment)

1.25 1.28

Sales* (index) 1.00 1.06

Footfall** (index) 1.00 1.08