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CUSTOMERS SHOP IN DIFFERENT WAYS ON DIFFERENT DAYS Each Centre N eeds T o D evelop A n I dentity. e.g . Catering users spend more on retail However, the impact is minimal at functional centres. e.g . Click & Collect penetration variation Some convenience centres act as C&C hubs. - PowerPoint PPT Presentation
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e.g. Click & Collect penetration variationSome convenience centres act as C&C hubs
Experience centres see the greatest impact of catering on retail spend & it also works well at convenience centres
e.g. Catering users spend more on retailHowever, the impact is minimal at functional centres
CUSTOMERS SHOP IN DIFFERENT WAYS ON DIFFERENT DAYS Each Centre Needs To Develop An Identity
Source: CACI exit surveys
Experience: Retail Spend
£53.13
£71.16
Functional:Retail Spend
£49.78
£50.30
Convenience:Retail Spend
£54.80
£70.80
= £18.03
= £16.00
= £0.52
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Experience CentreFunctional CentreConvenience CentreBL Average
Catering user Non-catering user % of respondents using click & collect that day
Customers want to shop faster & more conveniently on some days. Experience centres do not tend to deliver this
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CASE STUDY: GLASGOW FORT (EXPERIENCE)The Leisure Extension Has Had Significant Impact
Note: * based on trading data collected from 67% of tenants YoY for Q4 2013; ** YoY from opening to end of 2013Source: CACI exit surveys 2012-13, Springboard
Before leisure extensionPeak 2012 survey (Easter) unless otherwise stated
After leisure extensionPeak 2013 survey (December) unless otherwise stated
Dwell time 78 minutes 102 minutes
Frequency 46 visits per year 45 visits per year
Overall shopping experience 4.3 out of 5 rating 4.7 out of 5 rating
Family facilities 3.8 out of 5 rating 4.1 out of 5 rating
Choice of catering 3.5 out of 5 rating 4.3 out of 5 rating
Visitors from beyond core 13% 19%
Retail spend £55.75 £123.70
Retail conversion 77% 92%
Catering spend £14.20 £22.01
Catering conversion 36% 35%
Shopper affluence (index vs catchment)
1.25 1.28
Sales* (index) 1.00 1.06
Footfall** (index) 1.00 1.08