eHealth Nordic Capabilities

3 main components for digital

transformation in Sales and Marketing

ConsultancyTactical plans,

Concept creation, Implementation

Clever Content

Pave the way for the next customer

interaction

Multi-channelOptimizing sales

opportunities

eHealth Nordic focus areas

eHealth Nordic Consultancy

• The digital revolution has changed the convention of business across all industries. We are faced with new ways to market products and new channels to interact with stakeholders.

• At eHealth Nordic we help companies embrace the new opportunities, accelerate the transition and avoid the barriers and obstacles.

• Consulting - Digital strategy, tactics and Implementation. Facilitate workshop: Digital Strategy & Tactics and Leveraging your Sales force. Identify customer engagement opportunities Identify relevant tactics and prioritize Facilitate a structured implementation process e.g. in affiliates

Engage

Prepare

Train Implement

Sustain

Mobilize Execute

Clever Content development• We deliver cost-effective interactive content

development. • Development of story board and communication

strategy. • Data capture and reporting for further refinement of

Target Groups.• Ensure CTA´s (Call to action) that pave the way for the

next conversation• Scalable production process with multiple locations in

different time zones, we reduce turnaround time.

Interactive eLearning programs

Visual detail aids

CTA embedded in content

Data capture of customer preferences

iPrezentr Multi-channel Sales and marketing Platform

• iPrezentr is a Multi-channel Communication platform, with the aim of increasing the opportunities for interacting with customers.

• The business objectives for using iPrezentr are:• Increase frequency and reach by applying additional channels to the

communication process (Self-guided presentations, Online meetings and Self-service site).

• Complement traditional Face-to-Face meetings with cheaper channels of communication.

• Gather data on customer interactions and content preferences.• Automatic objective reporting in web interface or sync with CRM platform

(SalesForce and others)

*Adapted from Hermann Ebbinghaus, German psychologist

Time x Frequency x Recency =

Behavioral Change

The mission for iPrezentr

Increase the Time customers spend on your product messages.

Increase the Frequency customers interact with your sales reps by enabling automated follow-up and incremental presentations.

Increase the Reach of your sales reps, by offsite remote interactions.

Enable orchestrated interaction strategies with

multiple channels across the customer lifecycle.

Capture behavioral data cross channels and gain transparency

of sales interactions and performance.

Multi-channel Sales and Marketing platform

Sales/ Marketing materials

Data from channels

are available real-time

CRM system

Web based Self-guided presentation

iPAD app for F-2-F calls

Online meeting (Remote)

Self-Service site

iPrezentr

Enables you to cost-effectively launch

Virtual Selling in any organization.

Account setup and deployment in one day – cloud based solution.

Upload and distribute your own HTML5

content fast and easy.

Free converter of ppt and pdf files and inline editor for HTML files.

Single view of performance data across channels.

Rep friendly – very little training needed and instant objective reporting.

About eHealth Nordic

• eHealth Nordic provides consulting within marketing and sales organizations in the pharmaceutical and related industries.

• We are focused on how digital activities can add value to the existing marketing and sales activities.

• We have vast experience from ebusiness in the pharmaceutical industry, sales, marketing, regulatory and IT.

• eHealth Nordic have developed iPREZENTRTM , a Virtual Selling platform, to improve sales force efficiency. View short intro here: http://goo.gl/hJFkJe

Janne Pamsgaard, janne@ehealthnordic.com, Phone: +45 4240 4705 www.ehealthnordic.com

For further information please contact :

We take business personal:

We customize our services to facilitate specific client needs. We are a network company teaming up with relevant resources

and teams when needed. We are a bootstrapped privately owned company. We take individual ownership and a have short line of command. We have a short cycle, fast and iterative product development. We organize ourselves to remain flexible.

Small is beautiful.

Why eHealth Nordic?

1997

2001

2004

2005-2010

2010

2014

Team experience

1997

2001

2004

2005-2010

2010

2012 -

• Creation and Development of the Electronic Patient Record for Psychiatric patients. Developed for Lundbeck with 3 Universities (DE, CH, NL)

• Launching the first online Disease Awareness community for patients - Lundbeck

• Launch of Product websites Internationally• Launch of the first Patient compliance web program for Depression -

Lundbeck• Pilot of eDetailing and CLM in 9 markets• Localization and implementation of Disease awareness and

compliance concepts in affiliates – 30 Lundbeck affiliates• Launch of International HCP educational portal

• Patent obtained for Depression Treatment solution in the US – Product + service - Lundbeck

• Establishment of eHealth Nordic Aps• Development of iPrezentr – the cost effective Multi-channel Sales

platform• Various digital projects for Pharma and Medtech