An Overview

Group 3 Marketing, a 25-year direct marketing veteran and a pioneer in loyalty and database marketing, has developed a new trigger based solution that is easy to implement, turnkey and affordable for corporate

and franchise operations.

Old models relied on batch processing once or twice a month to influence guests to buy. Usually they were too late or off message. Today, thanks to technological advances, your business can get a lot closer to your guests with marketing messages

that are timely and relevant.that are timely and relevant.

It’s always been true – something is happening in every business,

every day.

New guests try the salon, current guests may defect and most guests underperform, leaving part of their wallet at a competitor’s business.

It’s not a novel conceptWe’ve been doing it for years

INTERACT with guests at the right

time with the right message

INFLUENCE buying behavior and the

next sale of all your guests

IMPACT your topline sales and bottom line profits

What IS novel is how the system seamlessly uses triggers from yesterday’s sales transactions to evaluate every guest in your database the next morning and then identify those that meet specific criteria and that need to be targeted. Consider the possibilities of everyday marketing touching your guest seven days a week, rain or shine – through an automated e-mail and optional postcard mailing automated e-mail and optional postcard mailing system.

At the heart of the Ei3 System is a REWARDS plan to encourage retention and growth. The dynamics of the system focus on communications –

staying connected with staying connected with your guests. REWARDS ARE THE HOOK!

The Ei3TM System groups guests into three broad segments before dissecting them:

* New Guests – Considered new until three visits

* At Risk Guests – It’s been too long since the last sale and they

could defect

* Active Guests – Reinforce your brand through rewards and communications

There’sMore...

A robust web based EVERY DAY reporting system allows management daily access to business metrics tracked through Ei3.

Text messaging is an additional option that will be implemented Q4 2012

An optional feature will allow you to automatically post survey comments or earn check-in bonus points on your Facebook or other social media pages.

The ProcessIt Begins with YOU,Flows through US and ENDS with your GuestsThrough your POS system, we collect and process demographic and sales information nightly.

You set the trigger business rules regarding timing, offers and rewards.

New Guests with e-mail addresses are “welcomed” the next day, thanked and asked to complete a simple five question survey. The survey responses are electronically returned in real time, scored, and a thank you e-mail is sent with a coupon you created. All of this is done within MINUTES. If the survey results are below standard, you are

notified by e-mail immediately. notified by e-mail immediately.

They may look alike, but don’t be fooled by looks alone.

At-Risk Guests with e-mails are sent reminders automatically with special coupon offers that are variably aggressive as the time since the last sale grows.

Active Guests with e-mails are sent rewards and special offers that target underperforming sales performance, all driven by data mining profiling. Periodic e-surveys add to the overall Ei3 impact.

Guests have a web-based portal where they can update their demographics, check their reward status and view/print any unexpired reward certificates, and they can call the Ei3 Guest

Support Center for assistance.

GSAL