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7/26/2019 Eicher Pro 1049 _ Sales Advisory_Application FIT
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Eicher Pro 1049
YEH HAI MUNAFE KI BAAT !!
Sales Advisory : Application FIT
LMD MARKETING
JAN 16
7/26/2019 Eicher Pro 1049 _ Sales Advisory_Application FIT
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LMD Marketing
Benefit to the Customer
3
Perfect ManeurverabilityFor perfect delivery
Ergonomically designedinterior
Best in class service interval
3Yrs,
Warranty
Carrying load is nowa pleasure
Higher Power for Better Pullingand Carrying more
Most convenient loading& Unloading
7% Better FE*
7% Better TAT*
Ease of serviceability
Appropriate FSD body
(340mm height) for
better unloading
Boxy & Robust body
structure
2m wider & Spacious
cabin
Tilt and telescopic
steering
hybrid GSL
Service interval
40K on Engine and
120K on T/M
Digital InstrumentCluster
Wider wind screen
Door Trim Pocket
Paper holder in
Sun Visor
A Low Turning circle
radius of 5.6m
Power steering
option
Big Surprises in Small Package
Contemporary design
Metallic Bumper
Aerodynamic shape Integrated headlamp
Aspirational design and
aesthetics
Carry more withoutPaying more
10ft longer load
body
Higher legal
payload (2.7T)
Largest loadingarea 5.64 sqm
*Source :- CVP trial Report Oct15
-FE 7% better than SFC 407PU, 5% better than SML,3% better than DI 3200
-TAT7% better than SFC 407 PU and DI 3200 and at par to SML 5252
3 years unlimited
kms on Engine
and Gearbox
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LMD MA R K E T I NG
Promise to Customer
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S.N. CVP Parameter Pro1049 PU SFC 407 PU SML 5252 DI 3200 To be communicated to customer
1 Fuel Efficiency Leader 7% better 5% better 3% better
7% better Fuel Efficient than market leader(SFC
407)
Aero dynamic cabin designed to give better FE in
same load and road conditions
2 Turn Around TimeAmong
the best7% better At par 7% better
7% better than market leader (SFC 407)
70 KW engine for better pickup will offer smooth
operation in overload /city operation
Connect more number of customer per trip
More runningand more earning
3 PayloadAmong
the bestbetter At par better
450 kg better payload than market leader(SFC 407)
and 145kg better than DI 3200 and at par to SML
Suitable to carry extra load than competition
4
Transport
effectiveness
-Spacious Cargo bodyLeader 18% better 12% better 8% better
10ft longer cargo body for better carrying in one
run
5.6 Sqm Spacious cargo can accommodate goods of
any sizes
-Ease of Loading and
UnloadingLeader 2% better 19% better 16% better
New designed cargo body with appropriate FSD
height and minimum platform height (950mm)
from ground
Minimum loading/Unloading required than
competition
5 Maintainability Leader better better better Superior service interval-Engine 40k kms and
Transmission-1.2 lac- kms , Hence Lowering down
the Maintenance cost
6Ride comfort and
VibrationsLeader better better better
Hybrid GSL for ease of handling
Wider wind screen for better visibility
Digital Instrument cluster
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LMD MA R K E T I NG
Target Segments & Application
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S.N. Segments Usage Pattern Segment Requirement TIV(%)
1 Fruits and Vegetables1. Village mandi to APMC (City)
2. Mandi to retailorsFE TAT
Load carrying
capacityCargo body Space 14%
2 Milk1. Cane collection points to processing plant
2. Distributors to multiple retailors through packets
TAT FE Cargo body Space Reliability 9%
3 Egg1.Poultry Farm to Vendors
2.Egg Vendors to distributors/retailorsFE Cargo body Space
Easy
Loading UnloadingManeurverability 7%
4 Poultry 1. Farm to Poultry Vendors TAT FELoad carrying
capabilityManeurverability 9%
5 Water Bottle distribution 1. Processing unit to multiple delivery point FE Cargo body SpaceEasy
Loading UnloadingManeurverability 5%
6 LPG Cylinder 1. Agency warehouse to distribution pointsLoad carrying
capacityFE Maneurverability Reliability 4%
7 Beverages and Soft Drinks 1.Distributors to retailors FE Cargo body Space Reliability Maneurverability 6%
8 Parcel Courier/Ecommerce1. Pickup points to hub
2. Hub to multiple distribution pointsCargo Body Space FE TAT Maneurverability 7%
9Groceries (Wheat, Rice, Sugar,Pulses etc)
1. Farm to Mandi2. Mandi to retailors
Load caryingcapacity
Initial Pickup Maneurverability Reliability 7%
10 White Goods 1.Company owned regional warehouse to distributors FE Cargo body SpaceEasy
Loading UnloadingReliability 4%
11 FMCG 1.Distributors to retailors FE Cargo Body Space ManeurverabilityEasy
Loading Unloading5%
12 Market Load 1. Naka to intra-city/Intercity movement FE Maneurverability initial Pickup Reliability 13%
13 Wooden Products/Furniture 1.Warehouse to distributors Cargo Body Space FE ManeurverabilityEasy
Loading Unloading4%
14 Paper Products 1. Collection points to multiple distribution points Cargo Body Space FE ManeurverabilityEasy
Loading Unloading
2%
15Construction (Cements, Bricks,
Building Materials)2.Trading firm to construction sites Overload capacity Initial Pickup Maneurverability Reliability 4%
F&V, Milk, Egg Poultry, Ecommerce, Grocery contributes ~50% of 4T TIV, considered Target segment for Pro1049PU
Product will keep addressing the rest of the segment across the different applications
Priority 01
Note:- %TIV based on the market understanding will be keep refining based on input from marketing, assumed TIV 7.4K taken
Priority 02
Priority 03
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Spacious Cargo Body-Better Carrying
Water Cane 20L
Egg Tray 30 eggs/tray
Veg Crates 25KG
Milk Cane 40L
Milk Crates 10L
LPG Cyl 30Kg
Assumption:
-
Eicher Pro 1049 designed to carry maximum goods against all the competition
1. Above loading quantity indicates maximum no of goods that a floor can accommodate without any staking
2. Selected applications have standard packaging dimension hence chosen for study
3. In current practices cargo body modification has been done as per the business need hence staking varies accordingly
4. Considered capacity of goods are give below
Sr. No Model
Cargo Body Dimensions (Internal) Wheel
Base
(mm)
TCR
Quantity (Nos.) w/o staking
Veg
Crates
Milk
Cane
Milk
CratesEgg Tray
Water
Canes
LPG
CylinderLength WidthArea
(sqmm)
1 Pro 1049PU 3053 1850 5648050 2750 5.6 28 50 30 60 76 45
2 SFC 407 PU 2530 1900 4807000 2955 5.9 23 40 25 48 63 35
3 SML 5252 2745 1830 5023350 2515 5.1 25 45 26 54 66 40
4 Mahindra DI 3200 2900 1800 5220000 2654 5.8 25 45 27 54 65 44
5 Mahindra Bolero PU 2540 1700 4318000 3264 7.0 19 40 20 40 54 35
Loading w/o Staking
Varied Applications
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LMD Marketing
Minimum Loading height- Most Convenient loading/Unloading
7
Appropriate loading height reduces loading unloading time
Pro1049 TML 407 PU SML 5252Mahindra DI
3200Maindra Bolero
Wheel Base (mm) 2750 2955 2515 2654 3264Overall Length (mm) 5023 4755 4445 4624 5219
Loading Platform
Height from ground(mm)1017 970 1035 1020 1000
FSD side deck height(mm) 340 340 550 510 650
Overall height from ground(mm) 1357 1310 1585 1530 1650
595mm340mm
1017mm
1357mm
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LMD Marketing 8
Pro1049 Advantages Over:
SFC 407 Pickup
SML 5252
MTBL DI3200
Mahindra Bolero Pickup
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LMD Marketing
Pro1049 Advantages Over SFC 407 PU
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Product USPs
Better CVP7% better FE & TAT
Fresh Cabinaesthetics
Higher legalpayload
Superior Oilchange interval
Variant UnitsEicher TML
Pro 1049 407 Pick up
GVW kg 4995 4450
ULW (FSD) 2315 2200Payload kg 2680 2250
Engine Type BSIII Eicher 4834SP Turbo
Intercooled
Displacement (CC) 3298 2956
Power(Kw
@rpm)70 @3200 55 @ 3050
Torque(Nm
@rpm)285 @3200
245 @1400-
1600
Steering Type PS(Option) MS
Wheelbase (mm) 2750 2955
TCR (meter) 5.6 5.9
Over all Length (mm) 5023 4815
Cabin Width (meter) 2.0 1.8
Cargo body
dimension
Outer/Inner-
(FSD/DSD)
L 3196/3068 2627/2530
W 1970/1850 1980/1900
H 595/340 420/340
Loading Area Sqm 5.64 4.8
Cargo body OptionsFSD
X
CBC
HSD X X
DSD X
Easy tomaneuver
High Powerengine, better
pulling
Best in classloading area
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Pro1049 Advantages Over SML 5252
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Variant UnitsEicher SML 5252
Pro 1049 BSIII
GVW kg 4995 4990ULW (FSD) 2315 2310
Payload kg 2680 2680
Engine Type BSIII Eicher 483SLT3 &
Numeral
Displacement (CC) 3298 3455
Power(Kw
@rpm)70 @3200 75 @3000
Torque(Nm
@rpm)285 @3200
315 @1500-
1750
Cargo body
Outer/Inner-
(FSD/DSD)
L 3196/3068 2800/2745
W 1970/1850 1860/1830
H 595/340 580/400
Loading Area Sqm 5.64 5.02
Cargo body
Options
FSD
CBC
HSD X
DSD X X
5% better FE*
Product USPs
Best in classloading area
Fresh Cabinaesthetics
Superior Oilchange interval
Ease of loading/unloading
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LMD Marketing
Pro1049 Advantages Over DI 3200
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Product USPs
Fresh Cabinaesthetics
Easy tomaneuver
Higher legalpayload
High Powerengine, better
pulling
Variant UnitsEicher MTBL
Pro 1049 DI 3200
GVW kg 4995 4600
ULW (FSD) 2315 2045
Payload kg 2680 2555
Engine Type BSIII Eicher 483 MDICR BSIII
Displacement (CC) 3298 2523
Power(Kw
@rpm)70 @3200 52 @3200
Torque(Nm
@rpm)285 @3200 200
Steering Type PS(Option) MS
Wheelbase (mm) 2750 2654TCR (meter) 5.6 5.75
Over all Length (mm) 5023 4634
Cabin Width (meter) 2.0 1.8
Cargo body
dimension
Outer/Inner-
(FSD/DSD)
L 3196/3068 3000/2900
W 1970/1850 1890/1800
H 595/340 595/510
Loading Area Sqm 5.64 5.22
Cargo body
Options
FSD X
CBC
HSD X
DSD X
7% better TAT Ease of loading/unloading
3% better FE
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LMD Marketing
Pro1049 Advantages Over Bolero PU
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Product USPs
Best in classloading area
Fresh Cabinaesthetics
Easy tomaneuver
Higher legalpayload
High Powerengine, better
pulling
Better TAT* Ease of loading/unloading
Variant UnitsEicher Mahindra
Bolero PickupPro 1049
GVW kg 4995 2960
ULW (FSD) 2315 1710
Payload kg 2680 1250
Engine Type BSIII Eicher 483MDI 3200
Turbo Charged
Displacement (CC) 3298 2523
Power(Kw
@rpm)70 @3200 46 @3200
Torque(Nm
@rpm)285 @3200
195 @1500-
1800
Wheelbase (mm) 2750 3264TCR (meter) 5.6 7
Over all Length (mm) 5023 5219
Cabin Width (meter) 2.0 1.67
Cargo body
dimension
Outer/Inner-
(FSD/DSD)
L 3196/3068 2540/2443
W 1970/1850 1720/1700
H 595/340 650
Loading Area Sqm 5.64 4.31
Cargo body
Options
FSD
CBC X
HSD X X
CBC X X
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LMD Marketing 13
Thank you
Happy Selling
Yeh Hai Munafe Ki Baat !