Eight Propaganda Techniques. 1. The first type of propaganda is : Persuading people to do something...
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Eight Propaganda Techniques. 1. The first type of propaganda is : Persuading people to do something by letting them know others are doing it. Uses sayings
1. The first type of propaganda is : Persuading people to do
something by letting them know others are doing it. Uses sayings
such as, everyone else is doing it or it could work for you
too.
Slide 3
Bandwagon works because it makes you think everyone else is
doing it and so should you. Why is this an example of
BANDWAGON?
Slide 4
What other BANDWAGON examples can you think of?
Slide 5
2. The second type of propaganda is : Persuades people by
having a famous person or expert promote the product.
Slide 6
Testimonial works because you feel like you can trust the words
of an expert or a famous person. Who are you supposed to trust in
this advertisement? Who is the expert in this testimonial?
Slide 7
What other examples of TESTIMONIAL can you think of?
Slide 8
3. The third type of propaganda is : Transfer uses images to
bring up strong feelings in order to persuade. A picture is worth a
thousand words.
Slide 9
Transfer works because you transfer the happy feelings you
associate with a picture to happy feelings you have about a person
or a product. What feelings does this picture represent? What
product are we supposed to transfer these feelings to? Even though
Coke has nothing to do with Christmas, we are supposed to transfer
the happy feelings of Christmas to the product.
Slide 10
What other examples of TRANSFER can you think of?
Slide 11
4. The fourth type of propaganda is : Repetition uses repeated
messages or pictures to persuade.
Slide 12
Repetition works because you remember things you have seen more
than once. How many times is the message repeated in this picture?
This advertisement uses repetition in both ways. The image of the
camera is shown multiple times and the message regarding the camera
is also shown multiple times.
Slide 13
What other examples of REPETITION can you think of?
Slide 14
5. The fifth type of propaganda is : Glittering generality
persuades by using positive words to arouse thoughts, actions, or
emotions.
Slide 15
Glittering generality works because the words make you feel
happy and positive. What words in this advertisement make it
glittering generality?
Slide 16
What other examples of GLITTERING GENERALITY can you think
of?
Slide 17
6. The sixth type of propaganda is : Name calling persuades
people by using negative words to foster dislike, hate, or fear for
a product or idea.
Slide 18
Name calling works because the words make you think twice about
the product or idea because it is hated or feared. How is this
advertisement using name calling? What is this advertisement urging
you NOT to buy?
Slide 19
What other examples of NAME CALLING can you think of?
Slide 20
7. The seventh type of propaganda is : Card stacking persuades
people by giving false facts, rearranging facts, or withholding the
real facts to slant the picture in a certain direction.
Slide 21
Card stacking works because it makes you think you are getting
something great, but there are hidden disclaimers. Why is this
advertisement an example of card stacking?
Slide 22
What other examples of CARD STACKING can you think of?
Slide 23
8. The eighth type of propaganda is : Slogans persuade by using
a catchy phrase to identify a product or company.
Slide 24
Slogans work because it help you remember the product because
of the catchy song or phrase. What company is this slogan
advertising?
Slide 25
What other examples of SLOGANS can you think of?
Slide 26
What propaganda technique is being used in this STARBURST
ad?
Slide 27
What propaganda technique is being used in this GATORADE
ad?
Slide 28
What propaganda technique is being used in this FROSTED FLAKES
ad?
Slide 29
What propaganda technique is being used in this ad for the
military?