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BEING THE BUSINESS PERSON’SAGENT OF CHOICE
Sasha Farmer
Radius: 5 Sq. MilesPopulation: 45,000Number of Realtors: 1,100
University of Virginia (Basketball, Baseball, Lacrosse, Field Hockey, Swimming, Soccer)
UVA and Martha Jefferson HospitalsState Farm HeadquartersGovernment Intelligence Community
Largest Employer: Under 300 people
CHARLOTTESVILLE, VA
Owner of 5 person real estate team (Sasha plus 4 others)
Vice President of Montague, Miller & Company, REALTORS®, a 120+ agent firm that services Central Virginia.
Recently selected by REALTOR® magazine as one of the Top 30 REALTORS Under 30.
Speaks and teaches internationally as a CRS Annual Sell-A-Bration Speaker, CRS webinar instructor, and coaches agents at state and local association conferences nationwide.
Sales Associate of the Year (2012)Rookie of the Year (2008)
Ranks as the Best Real Estate Agent in Charlottesville by local polls and publications.
ABOUT SASHA
GROSS
CHECKS
GROSS
SF
BUSINESS
EXPENSE
S
TAXABL
E
INCOME
HOURS/
WEEK
CHARITABL
E
TOTAL
SAVED
TEAM
SIZE
2007 $20,726 $20,726 $20,000?? $1,000 80 $500 -$40,000 1
2008 $25,083 $25,083 $20,000?? $5,000 80 $500 -$50,000 1
2009 $30,394 $30,394 $22,000?? $8,000 80 $500 -$40,000 1
2010 $69,390 $69,390 $30,000?? $39,000 80 $500 -$20,000 1
2011 $247,419 $247,419 $66,000 $181,419 60 $2,000 $50,000 1.5
2012 $300,067 $300,067 $78,000 $222,067 55 $3,500 $150,000 2
2013 $438,000 $438,000 $108,000 $330,000 50 $10,000 $200,000 2-3
2014 $580,000 $480,000 $120,000 $340,000 45 $12,500 $225,000 4.5
2015 $626,000 $516,000 $122,000 $394,000 30 $13,500 $250,000 5
2016 $1,110,000 $820,000 $180,000 $630,000 35 $15,000 $375,000 5
$180,000 = $90,000 Salaries & Benefits, $90,000 Other
Sources of Business Referrals
Human Resources Managers & RepsNew Home Sales RepsCPA’s/AccountantsDivorce AttorneysEstate AttorneysLendersHeadhuntersUniversity faculty, admissions, and deansLocal sports teams
Human Resources
and Business Owners
We are unique because our focus is on servicing the needs of small to mid-sized organizations who transfer only between 1-10 new hires per year.
Why Choose Us for Your Relocation
• Your new hires will complete a Lifestyle questionnaire.
• Allowing us to focus on the best possible location for them. – Do they want to live near a park,
malls, water, mountains, shopping, night life
– Do they want easy access to the airport
– Do they prefer downtown living or a cozy sub-division close to school
– Do they have pets?– What types of areas attract?
Why Choose Us for Your Relocation
Lifestyle & Relocation Services
• We pick them up from the airport/hotel to show them Charlottesville, VA
• Based upon their lifestyle, we make suggestions regarding best location, housing, and show homes matching their exact needs
Lifestyle
Tour
and
Branded
Community
Expert
Welcome to
Charlottesville
Make the Introduction
Introduction
Follow-Up With
Business Referral Partner
After First
Meeting or Introduction
Show Them We Appreciate Them
Shari’s Berries- Thank You after Initial Meeting
Shari’s Berries
Thank you so much for taking the time to meet with me today- it was great to finally get to know a little bit more about your business and how we might be able to work together to make connections.
Cheers to what I am sure will be a great new business relationship- our team looks forward to helping your friends and clients and to seeing you soon!
Show Them We Can Support Them
Show Them We Are Great at What We Do
Show Them We Take Great Care of Our Clients
SHOW THEM
WE CARE
SHOW THEM
WE CARE
SHOW THEM
WE CARE
SHOW THEM
WE CARE
Client Party
Invites
Client Party
Invites
Client Party Invite List
Annual Philanthropic Event
Client Events
Mid-Summer
Bash
Show Them We Care
LETTER
OF
THE
HEART
August 13, 2015
As you may already know, we were a bit pre-occupied earlier this summer due to an unexpected injury to our
sweet hound dog, Trooper. If you’ve kept up with us on Facebook at all, you would have seen that in June,
Trooper had a freak accident, rupturing a disc in his spine- essentially permanently denting his spinal cord, and
immediately losing all function in the back half of his body. You also would have seen my heartbroken posts the
day the prognosis came out, informing us that there was no procedure that would fix this, and that time,
patience, physical therapy, and hope were the remedy. The books and studies revealed that he had a 30%
chance of recovery (defined as walking again, at all) yet probably less-so because he is a very heavy dog.
June and July were a comedy of John and I rigging every household apparatus possible- trying wheelchairs, dog
ramps, and everything else under the sun- in an effort to get him to be able to have some mobility. The biggest
obstacle was in physically being able to maneuver his 75 pound frame in and out of the house without his hind
end working- it was no small feat, and I personally had at least a handful of tear-filled days in complete
exasperation, stuck in the middle of the street with a pup who’d start out strong while supported by the
harnesses, but then would collapse and couldn’t make it back home! Every day was a charade of John and I
alternating schedules because Trooper couldn’t be left alone, flipping him side-to-side to avoid bed sores, doing
his physical therapy exercises with him, giving him his medications every 2-4 hours, and praying that the next day
would be better. It was also a race- our time to get him walking was short, as his muscles in his thighs and hind
end would slowly begin to atrophy, and even if he could regain feeling, it might be too much weight to lift on
weak legs. Just three legs – if we could just get to three working legs, that would be all we could ever ask for.
The frustration and fear were overwhelming at times, especially on the days when even a treat wouldn’t get his
tail to wag. In those more challenging moments, we wondered if we were even doing the right thing. Is he in
pain? Will he ever be able to get off of the medications? Can he enjoy a reasonable quality of life again? Is all of
this really for HIM? Or for US? The kind words and support we got from our friends and the Charlottesville
community were invaluable. Trooper had visitors, treats, babysitters, and a team of people trying to come up
with ideas and resources for how to get him walking again, how to keep him moving forward.
And of course I wouldn’t send you a story that ended badly! I am thrilled that I can write to you and report that a
short (although seemingly neverending) SEVEN WEEKS LATER, our sweet pup is not only walking completely
unsupported, but also treacherously stumbling down stairs, trying to catch squirrels and deer again, doing tricks
for treats, and bucking around in the yard attempting to encourage people to chase him. It feels like an eternity
has passed since we were posting videos of one of his toes twitching while he slept- celebrating a toe twitch as
an incredible triumph! This sweet dog is living up to his name, and he just does not give up. And while it may not
look pretty, it’s moving forward. Shockingly, humblingly, overwhelmingly moving forward.
I hope that as you encounter challenges and obstacles this year, you’ll think of our sweet Trooper and remember
that the greater the obstacle, the more glory in overcoming it. The dog days of summer have never been quite
as heartbreaking, rewarding, and inspiring as they were for us this year. I hope your summer was just as special.
I f yo u can ’ t f l y, t hen run . I f yo u can ’ t run , t hen walk. I f yo u can ’ t wal k, t hen c rawl .
Bu t what ever yo u d o , yo u have t o keep m o ving fo rward .
- M ar t i n Lu t her King , Jr .Your REALTOR ® and friend,
Sasha Farmer
Th e D og D ay s of Sum m er…
BIRTHDAY
PROGRAM
BIRTHDAY PROGRAM
Referral Thank You
SYSTEM OF FOLLOW UP
IntroductionFirst CallFirst Coffee or Appointment- 30 minutes maxFollow Up Letter & Shari’s BerriesAdd to Database (Calling a Letter a Week)Top 50 Business People Day (Fridays)Add to Business Person Happy HourAdd to Business Person Book ClubAdd to Letter of the HeartAdd to Just Listed/Just Sold/Testimonials listsShow them we Care & Strengthen Relationship- Meet the TeamShow them we Care & Strengthen Relationship- Client PartiesShow them we Care & Strengthen Relationship- Birthday PlanThank You Gift for Referral (from local shop)
We APPRECIATE YOU
We CAN SUPPORT YOU
We ARE GREAT AT WHAT WE DO
We TAKE GREAT CARE OF OUR CLIENTS
We TAKE GREAT CARE OF OUR COMMUNITY
We CARE
Why would you NOT refer us?
CRM• Daylite (mine)• RealVolve• Property Base• CoachSasha.com > Webinars
Hiring, Firing, Contracts, Team Building• CoachSasha.com > Webinars
THINGS I KNOW YOU WILL ASK ME
http://coachsasha.com
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