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EL OTRO LADO · AIMS In making El Otro Lado, we hope to provide a human face to the often-misrepresented stories of unaccompanied migrant children; additionally, we aim to inform

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Page 1: EL OTRO LADO · AIMS In making El Otro Lado, we hope to provide a human face to the often-misrepresented stories of unaccompanied migrant children; additionally, we aim to inform
Page 2: EL OTRO LADO · AIMS In making El Otro Lado, we hope to provide a human face to the often-misrepresented stories of unaccompanied migrant children; additionally, we aim to inform

EL OTRO LADO Come and take a walk on the other side.

PROJECT OVERVIEW LOGLINE A short documentary depicting the struggles of migrant children as they make a perilous journey through Central America in a desperate effort to find asylum in the United States. FILM SYNOPSIS The United States stands on the edge of a humanitarian crisis. The summer of 2014 saw an incredible upsurge of undocumented migrant children, mostly from Central and South America, attempting to cross the border. Since October of 2013, more than 57,000 minors have been arrested in these arduous border crossings. Tradtional media reports often demonize these children, portraying them as gangsters and low-life criminals. El Otro Lado, a documntary film produced and directed by Corrina Di Pirro, flips this typical protrayal on its head. The film follows four migrant children, Josué Coronado, Citlaly Rodriguez, Xiomara Salazar, and Anahi Serrano, as they make the perilous journey through Mexico, as well as their detainment at the border and their lives thereafter. Interviews with the migrant children and border agents, along with politcians and Mexican and United States citizens, will be interspersed throughout the film. GENERAL INFORMATION

GENRE: Documentary RUNNING TIME: 45 minutes FORMAT: HD PRODUCTION COMPANY: Human Pictures Production Company TARGET AUDIENCE: Educated young adults, including both undergraduate and graduate students, from ages 18-30 *NOTE*: This proposal does not contain a cash-flow chart because the film will be entirely financed by the Human Pictures Production Company

PRODUCTION SCHEDULE Pre-production: June 1—June 10 [10 Days] Production: June15—June 25 [10 Days] Post-production: June 27—July 7 [10 Days]

FILM CREW DIRECTOR: Corrina Di Pirro PRODUCER: Corrina Di Pirro DIRECTOR OF PHOTOGRAPHY: Paola Yañez SOUND ENGINEER: Alan Guerrero EDITOR: Derek Leach Make-up Stylist: Toby Santamaria

BUDGET: $19,952.57

Page 3: EL OTRO LADO · AIMS In making El Otro Lado, we hope to provide a human face to the often-misrepresented stories of unaccompanied migrant children; additionally, we aim to inform

AIMS In making El Otro Lado, we hope to provide a human face to the often-misrepresented stories of unaccompanied migrant children; additionally, we aim to inform the public of the horrors these children face as they bravely leave their homes and set out for the United States. The filmmakers hope that once people see the film, they will have have a better understanding of border issues, and work to affect a substantial change in immigration policy. TARGET AUDIENCE El Otro Lado’s target audience is predominently educated young people, from the ages of 18—30, and in particular, those who are interested in social justice. DETAILED PRODUCTION SCHEDULE Pre-production [10 days]: June 1—June 10 Corrina Di Pirro will run pre-production; this will include location scouting, gathering the film crew together, and making sure accomodations are in order. Production [10 days]: June 15—June 25 Film crew is brought in by the 15th; principal photography and shooting starts on that same day in southern Mexico. Interviews of the children, border patrol agents, and politicians takes place for the next 10 days. Post-production [10 days]: June 27—July 7 Editing will take place in Tuscon, Arizona, over the course of 10 days following production. Corrina Di Pirro will work as a producer during the editing stage of production. MARKETING AND PROMOTION Part 1: Viral marketing for commerical purposes FOCUS: The media often uses negative rhetoric against migrant children. The focus in the viral marketing campaign will be to stir a sense of indignation in the viewer, which will then prompt them to see the film. Soundbites of politicans using negative rhetoric against immigrants will be intercut with clips from the film; these clips will be promoted through Facebook, Twitter, and YouTube.

Page 4: EL OTRO LADO · AIMS In making El Otro Lado, we hope to provide a human face to the often-misrepresented stories of unaccompanied migrant children; additionally, we aim to inform

Online Platforms: Website: www. elotroladofilm.com Facebook: www. facebook.com/elotroladofilm Twitter: www. twitter.com/ elotroladofilm YouTube: www.youtube.com/ elotroladofilm Part 2: Word-of-mouth marketing on college campuses throughout the Southwestern United States FOCUS: Posters and information booths will be used to inform the film’s target audience that there will be a film screening of El Otro Lado on their campus, and where such screenings will take place. DISTRIBUTION STRATEGY — “Do it yourself” Part 1: Theater rental/ Film screening/ DVD Sales One theater in five different universities across the Southwestern United States will be rented out to screen El Otro Lado. There, viewers will be able to buy a copy of the DVD. Part 2: Film Festival Circuit After enough buzz has been generated through university film screenings, El Otro Lado will be sent into five film festivals. The film festivals are as follows: the Seattle Social Justice Film Festival, the Arizona International Film Festival, the San Diego Film Festival, the Austin Film Festival, and the Global Justice Film Festival. Part 3: Subscriptional Video-on-Demand and Pay-TV Following the distribution of El Otro Lado in the Festival circuit, we intend to widely distribute the film through pay-tv and subscriptional video-on-demand services, such as Netflix, Hulu, and AmazonPrime. PROFITABILITY El Otro Lado seeks to inform the public and affect social change, rather than make money. That said, we expect that our strong viral and word-of-mouth promotional campaigns will generate enough excitement to bring about substantial financial returns. Additionally, the film’s release at several festivals carries with it the possibility of a wide theater release, which will help to generate more revenue. UNIQUE SELLING POINT El Otro Lado is a documentary made by young people, for young people. As such, it will be able to better cater to a demographic that may not typically be heavily involved in politics or social justice.

Page 5: EL OTRO LADO · AIMS In making El Otro Lado, we hope to provide a human face to the often-misrepresented stories of unaccompanied migrant children; additionally, we aim to inform

THE BUDGET ABOVE THE LINE COSTS

$4,500.00 Rate Days Total

Director $200.00 20 $4,000.00 Producer Flat [N/A] $500.00

BELOW THE LINE COSTS

FILM CREW $5,200.00

Rate Days Total

Directory of Photography $170.00 10 $1,700. 00 Sound Engineer $130.00 10 $1,300.00 Editor $120.00 10 $1,200.00 Make-up Unit $100.00 10 $1,000.00 EQUIPMENT $1,708.00 Quantity Unit Price Total Canon Rebel T5i DSLR 1 $649.00 $649.00 Road VideoMic Pro 1 $189.00 $189.00

Deadcat 1 $39.00 $39.00

Microphone pole 1 $17.00 $17.00

Tripod 1 $21.49 $21.00

Z-Finder Pro 3x 1 $395.00 $395.00

Canon EF-S 18-55mm f/3.5-5.6 lens 1 $199.00 $199.00

F&V R-300 ring light 1 $199.00 $199.00 TRANSPORTATION/ ACCOMODATION/ MEALS $3,180.70 Quantity Unit Price Total Vehicle (gas consumption) 1 $500.00 $500.00 Hotel (2 rooms, 11 days) 22 $90.00 $1,980.00

Meal Vouchers (5 people) 110 $7.00 $700.70

DISTRIBUTION $3,050.00

Quantity Unit Price Total

Theater Rental/ Screening 5 $500.00 $2,500.00

Film Festival Submission 5 $50.00 $250.00

DVD/ Duplication 100 [Bulk] $300.00

OTHER $2,313.87

Quantity Unit Price Total

Interviewees 10 $50.00 $500.00 Contingency (10%) 1 $1,813.87 $1,813.87

BUDGET TOTAL $19,952.57

Page 6: EL OTRO LADO · AIMS In making El Otro Lado, we hope to provide a human face to the often-misrepresented stories of unaccompanied migrant children; additionally, we aim to inform

THE FILM CREW

Director and Producer: Corrina Di Pirro is a Georgetown University undergraduate currently studying at FAMU. Her past directing/producing projects include Neither Dead NOIR Undead, and 2:45.

Director of Photography: Paola Yañez currently attends Northern Arizona University; she has a double major in Art History and Photography. Last year she assisted renowned Tucson artist, Daniel Martin Diaz, in filming a commercial to promote his upcoming gallery, “Kingdom of Flames.” Sound Engineer: Alan Guerrero studies sound design and sound mixing at the University of Arizona. He has collaborated with the Humane Society of Southern Arizona several times, producing public service announcements to encourage pet adoption.

Editor: Derek Leach is a prolific YouTuber with 1 million subscribers. He is double majoring in Business and Film Studies at the University of Arizona; he has extensive experience with film editing software.

Make-up Stylist: Toby Santamaria studies neurobiology and theatre at Kenyon College. Having worked on five plays since her tenure at Kenyon, Toby has extensive experience with preparing actors’ makeup before they go out onstage.