Elaina Todd

Guam Southern Watersheds Campaign

CRITICAL ANALYSIS PRESENTATION

Site: Southern Guam

Guam’s beautiful coral reef ecosystems are home to over 400 species of coral and over 4,000 species of other marine invertebrates and fish making it one of the most diverse in the United States.

CRITICAL ANALYSIS PRESENTATION

ADD MAP

The Strategy in SOUTHERN GUAM

To eliminate the threat of sedimentation on Guam’s diverse coral reefs, wildland fires caused by illegal hunting practices in Southern Guam must be prevented and community members must report wildland fires and adopt responsible fire use practices.

CRITICAL ANALYSIS PRESENTATION

SOUTHERN GUAM Target Audiences

CRITICAL ANALYSIS PRESENTATION

1. General Community2. Hunters

SOUTHERN GUAMTheory of ChangeResults & Critical Analysis

CRITICAL ANALYSIS PRESENTATION

CRConservation Result

GoalBy 2015 coral reefs in monitoring sites should begin to show improved reef health by a 5pp increase in coral cover in monitoring sites.

Baseline: 3.03% in fixed sites; 4.34% in random sitesCRITICAL ANALYSIS PRESENTATION

KKnowledge

CRConservation Result

CRITICAL ANALYSIS PRESENTATION

Results71% of hunters disagree that wildland fires are not a serious threat to Guam’s reefs, a 255% increase.

51pp increase from 20%; SOA: 340%

AAttitude

KKnowledge

CRConservation Result

CRITICAL ANALYSIS PRESENTATION

Results80% of hunters agree that individuals starting wildland fires must be prosecuted, a 40% increase.

23pp increase from 57%; SOA: 177%

ICInterpersonal communications

AAttitude

KKnowledge

CRConservation Result

CRITICAL ANALYSIS PRESENTATION

ResultsHunters will talk to others about wildland fires.

Survey data was not statistically significant but other data indicated hunters are speaking about fires and alternatives.

ICInterpersonal communications

AAttitude

KKnowledge

CRConservation Result

CRITICAL ANALYSIS PRESENTATION

Critical Analysis- Fiesta displays, hikes, community events

were most effective. - Messaging needs to include information

about causes of fires.- Partnerships must be sustained.

Barrier RemovalBRICAttitude

AAttitude

KKnowledge

CRConservation Result

CRITICAL ANALYSIS PRESENTATION

Results75 hunters attended hunter expos in September, and 37% of hunters said they had spoken with someone about deer attractants.Critical AnalysisDeer attractants were well receivedRelationship established with hunters

Barrier Removal Deep Dive

1. Three hunter expos- taught hunter safety, impacts of fires, and the alternatives to using fire.

2. Distributed deer attractants and taught them to make their own.

3. Hunters requested more

training, more expos!

CRITICAL ANALYSIS PRESENTATION

BCBehavior Change

BRBarrier Removal

ICAttitude

AAttitude

KKnowledge

CRConservation Result

CRITICAL ANALYSIS PRESENTATION

ResultsData is not yet available due to timing of BROP.

Critical Analysis80 deer attractants were distributed. Distribution of next set of tools will allow more data to be collected.

BCAttitude

TRThreat Reduction

BRBarrier Removal

ICAttitude

AAttitude

KKnowledge

CRConservation Result

CRITICAL ANALYSIS PRESENTATION

ResultsFire data for the year indicates less average fires per month (from 147 to 96). Sediment data is being collected and monitored.Critical AnalysisGuam’s worst drought since 1998.; DOD BuildupOther barrier removal needed- enforcement.

BCAttitude

TRThreat Reduction

BRBarrier Removal

ICAttitude

AAttitude

KKnowledge

CRConservation Result

CRITICAL ANALYSIS PRESENTATION

ResultsCoral reefs will be continue to be monitored and data will be shared over the next several years.

Critical AnalysisIn addition to threat reduction, work must be done to mitigate damage to watersheds to see full conservation results.

How we monitored success?

2009Qualitative & Quantitative ResultsConstituency PartnershipsEngagement of key audiences

CRITICAL ANALYSIS PRESENTATION

How we monitored success?

2009

Lead Agency Partner Perspective

“The Rare campaign filled in the gap needed for the management of reforestation/mitigation efforts. Any reforestation efforts cannot be successful without addressing issues related to fire.”

What do you feel has been the greatest outcome of this campaign?

“Expansion of the partnership with the southern community, exposure of the GCMP with other communities, partnerships with other agencies such as the Fire department.”

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Where are we and where are we going?

2010 CR Baseline

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Where are your target audiences at on the Theory of Change?

What are your future goals to move them along the Theory of Change?

Continuing to work with hunters and southern communities to address the barriers and adapt our strategy as needed to move our community to behavior change and to achieve our conservation results.

K + A + IC + BR BC TR CRGeneral Community Hunters

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