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PublicsCollege aged students ages 18-24
Residents of retirement communities and community members ages 60+
Primary ResearchVirginia Mennonite Retirement Community
(VMRC) and Sunnyside Retirement Communities
3 question survey of 45 students in the Shenandoah Valley (JMU, EMU, BC, BRCC)Have you heard of Cat’s Cradle?Are you aware that stray cats are
overpopulated in the area?Are you willing/able to become a foster parent?
Primary Research ResultsVMRC and SunnysideStudent Survey
40% have heard of Cat’s Cradle38% are aware that stray cats are
overpopulated in the area31% are willing/able to become foster parents
Goals• Organization Goal: To increase the amount
of foster homes in the Shenandoah Valley.
• PR Goal: To enhance the relationship between Cat’s Cradle and the residents of the Shenandoah Valley.
ObjectivesAwareness18-24 age demographic: To increase awareness
of Cat’s Cradle and it’s foster and adoption programs by 20% of college-aged students in the Shenandoah Valley within one year.
60+ age demographic: To increase awareness of Cat’s Cradle and it’s foster and adoption programs to 40% of the retirement community within one year.
18-24 Demographic TacticsFor James Madison University Passport
EventsPowerPoint PresentationTable Tents The Breeze Article
18-24 Demographic TacticsStudent Organization Night
University Mass E-mail
Volunteer/Community Service Programs