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Orange City Institute of Higher Education, Nagpur
8-1
ELASTICITY OFDEMAND
Orange City Institute of Higher Education, Nagpur
8-2
The Economic Concept of Elasticity
Elasticity: The sensitivity of one variable to another or, more precisely, the percentage change in one variable relative to a percentage change in another.
Bin changepercent
Ain changepercent Elasticity oft Coefficien
Orange City Institute of Higher Education, Nagpur
8-3
Definition Of Price Elasticity Of Demand
• The change in the quantity demanded of a product due to a change in its price is known as Price elasticity of demand. Thus, the sensitiveness or responsiveness of demand to change in price is as called elasticity of demand
Orange City Institute of Higher Education, Nagpur
8-4
Kinds Of Price Elasticity Of Demand
1) Perfectly elastic demand2) Relatively elastic demand3) Elasticity of demand equal to utility4) Relatively inelastic demand5) Perfectly inelastic demand Let Us See Some Views On Them
Orange City Institute of Higher Education, Nagpur
8-5
Perfectly elastic demand
P
R
I
C
E
y
0 x
Perfectly elastic demand curve
D D
When the demand for a product changes –increases or decreases even when there is no change in price, it is known as perfect elastic demand.
Orange City Institute of Higher Education, Nagpur
8-6
Relatively elastic demand
Relatively elastic demand curve
P
R
I
C
E
demand0 x
y
D
D
When the proportionate change in demand is more than the proportionate changes in price, it is known as relatively elastic demand.
Orange City Institute of Higher Education, Nagpur
8-7
Elasticity of demand equal to utility
Elasticity of demand equal to utility curve
y
x0 demand
P
R
I
C
E
D
D
When the proportionate change in demand is equal to proportionate changes in price, it is known as unitary elastic demand
Orange City Institute of Higher Education, Nagpur
8-8
Relatively inelastic demand
Relatively inelastic demand curve
XO
Y
demand
D
D
P
R
I
C
E
When the proportionate change in demand is less than the proportionate changes in price, it is known as relatively inelastic demand
Orange City Institute of Higher Education, Nagpur
8-9
Perfectly inelastic demand
demand
D
D
Perfectly inelastic demand curve
0
Y
X
P
R
I
C
E
When a change in price, howsover large, change no changes in quality demand, it is known as perfectly inelastic demand
Orange City Institute of Higher Education, Nagpur
8-10
ALL KINDS OF DEMAND CAN BE SHOWN IN ONE DIAGRAM AS FOLLOW
DD1
D2D3
D4
D5
Y
X0
DEMAND
P
R
I
C
E
WHERED1) Perfectly elastic
demandD2)Relatively elastic
demandD3)Elasticity of demand
equal to utilityD4)Relatively inelastic
demandD5)Perfectly inelastic
demand
Orange City Institute of Higher Education, Nagpur
8-11
Measurement Of Price Elasticity Of Demand
There are main methods like1. Percentage method or proportionate
method2. Total outlay method or total revenue
method3. Geometric method or point method 4. Arc elasticity of demand
Orange City Institute of Higher Education, Nagpur
8-12
Factors Affecting Price Elasticity Of Demand
• Nature of the Commodity• Availability of Substitutes• Variety of uses of commodity• Postponement• Influence of habits • Proportion of Income spent on a commodity• Range of prices
Orange City Institute of Higher Education, Nagpur
8-13
Factors Affecting Price Elasticity Of Demand
• Income Groups• Elements of time • Pattern of income distribution
Orange City Institute of Higher Education, Nagpur
8-14
Practical Importance of the Concept of Price Elasticity Of Demand
• The concept is helpful in taking Business Decisions
• Importance of the concept in formatting Tax Policy of the government
• For determining the rewards of the Factors of Production
• To determine the Terms of Trades Between the Two Countries
Orange City Institute of Higher Education, Nagpur
8-15
Practical Importance of the Concept of Price Elasticity Of Demand
• Determination of Rates of Foreign Exchange• For Nationalization of Certain Industries • In economic Analysis ,the concept of price
elasticity of demand helps in explaining the irony of poverty in the midst of plenty.
Orange City Institute of Higher Education, Nagpur
8-16
Income Elasticity Of Demand
Orange City Institute of Higher Education, Nagpur
8-17
Types Of Income Elasticity Of Demand
• Positive Income elasticity of demand• Negative Income elasticity of demand• Zero Income elasticity of demand
Orange City Institute of Higher Education, Nagpur
8-18
Positive Income elasticity of demandY
PA
D
D
B SO XQuantity Demanded
Inco
me
Orange City Institute of Higher Education, Nagpur
8-19
Positive Income elasticity of demand
• Income Elasticity Equal to Unity or One• Income Elasticity Greater Than Unity Or
One • Income Elasticity Less Than Unity or One
Orange City Institute of Higher Education, Nagpur
8-20
Negative Income elasticity of demandPri
ce
P
B
A
S
Total Revenue
Quantity Demanded (000s)
Orange City Institute of Higher Education, Nagpur
8-21
Zero Income elasticity of demandY
XO D
D
Quantity Demanded
Inco
me
Orange City Institute of Higher Education, Nagpur
8-22
All Income Graphs Representation
O
Y
Inco
me
AB
C D
EF
XQuantity Demanded
Orange City Institute of Higher Education, Nagpur
8-23
Measurement Of Income Elasticity Of Demand
Income Elasticity Of Demand =Proportionate change in Demand
Proportionate change in Incomei.e.
Income Elasticity Of Demand =∆q
Q Y
∆ y+
Orange City Institute of Higher Education, Nagpur
8-24
Measurement Of Income Elasticity Of Demand
• Here , ∆q = Change in the quantity demanded.Q = Original quantity demanded.∆y = Change in income.Y = Original income.
• For e.g. ,when Income of the consumer = 2,500/- , he purchases 20 units of X, when income = 3,000/- he purchases 25 units of X
Orange City Institute of Higher Education, Nagpur
8-25
Measurement Of Income Elasticity Of Demand
• Thus Income Elasticity of Demand =
= (5/20) + (500/2500)= 1.5therefore here the IED is 1.5 which is more than one.
∆q
Q Y
∆ y+
Orange City Institute of Higher Education, Nagpur
8-26
Factors Affecting Income Of Demand
• Income Itself Only.• Price Of the Commodity
Orange City Institute of Higher Education, Nagpur
8-27
Importance Of the Concept of Income Elasticity Of Demand
• In production planning and management• In forecasting demand when change in
consumers income is expected• In classifying goods as normal and inferior• In expansion and contraction of the firm by
the figure of income elasticity of demand• Markets situations could be studied with the
help of IED
Orange City Institute of Higher Education, Nagpur
8-28
Thank You