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Election Advocacy and the HIV/AIDS Community. 2012 Election Advocacy. www.HIVHealthReform.org/HIVmedaccess. Rules for Election Advocacy. Do’s and Don’ts. DON’T Wear or say anything that promotes a candidate or party Tell voters who to vote for - PowerPoint PPT Presentation
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Election Advocacy and the HIV/AIDS Community
2012 Election Advocacy
HIV Med Access Campaign
The Rules: Do’s and Don’t’s Our Goal
Two HIV/AIDS Questions for
Congressional and Presidential Candidates
Messaging Bird Dogging
Voter Mobilization
The HIV Med Access Campaign is a national project that:
seeks to reframe the national conversation around HIV/AIDS treatment and care access, especially within the 2012 elections
engages advocates around a range of programs like Medicaid and ADAP
advances HIV treatment expansion as critical to the nation’s fiscal and public health goals
HIV Med Access Campaign Partners
AIDS Foundation of Chicago – Midwest• Pete Subkoviak, [email protected]• Sarah Sobel, [email protected] (Ohio contact)
AIDS United – Mid-Atlantic and South• Caressa Cameron – [email protected] – Mid-Atlantic• Charles Stephens [email protected] - South
Latino Commission on AIDS – Latino community
• John Hellman, [email protected]
Project Inform – Northwest
• Ryan Clary, [email protected]
www.HIVHealthReform.org/HIVmedaccess
You, as an individual, can do or say anything you want, on your own time and dimeIf you are working in conjunction with a non-profit (501 (c) 3) then all activities must be nonpartisan• This includes all planning, coordination and resources
used for the project• You cannot support or oppose a candidate or party• You cannot endorse candidates, or provide in-kind or
financial support for candidates or political parties• Your non-profit status is at stake!
Rules for Election Advocacy
DO• Encourage participation in
the civic process• Educate your community
on ways to register and vote
• Remind them that they have a voice
DON’T• Wear or say anything that
promotes a candidate or party
• Tell voters who to vote for• Connect voting with an
issue (don’t say: “vote for AIDS”)
• IMPORTANT: YOU CAN DO ALL THIS ON YOUR OWN TIME AS A PRIVATE CITIZEN
Do’s and Don’ts
Do’s and Don’ts: Examples Legal Illegal
• We support Bill 123 which would increase funding for ADAP
• Do you support Bill 123?• You should sign up to vote
– here’s how• Do you know where the
candidates stand on AIDS issues?
• Vote for AIDS in 2012• Support Romney in 2012!• Republicans suck, vote
Democrat!• You should sign up to vote
and then vote for me
Our Goal
What’s at Stake113th Congress: Jan. 2013 –Jan. 2015Next Administration: Jan. 2013 – Jan.
2017
Ryan White Program
reauthorization
Affordable Care Act
implementation
Appropriations under the
Budget Control Act
National HIV/AIDS Act
implementation
Possible Supreme
Court vacancy
Our Goal
• Increase the awareness and importance of HIV/AIDS in the 2012 election cycle by:▫Getting candidates on record on pressing
HIV/AIDS issues▫Getting media attention on HIV/AIDS issues
during the election season
Our Goal
Questions for Presidential and Congressional Candidates
Question 1: Funding for HIV/AIDS Programs
Over the past decade there has been a continual commitment by the White House to prioritize HIV/AIDS programs with President Bush’s President's Emergency Plan for AIDS Relief and President Obama’s National HIV/AIDS Strategy. This resource commitment is paying off. We believe that with strong and sustained investment in HIV prevention and treatment we can end the AIDS epidemic within our lifetime. As president, would you continue prioritizing people with and at risk of HIV/AIDS by protecting Medicare, Medicaid, and other critical health programs?
HIV/AIDS Funding Facts
President George W. Bush started the President's
Emergency Plan For AIDS Relief or PEP-FAR which increased
funds for HIV prevention and care globally.
President Obama released the National HIV/AIDS Strategy for
ending the AIDS Epidemic in the United States, which aims to reduce new infections and
increase the number of people in medical care at home
We are seeing a leveling off of new infections and have had
two scientific breakthroughs in new HIV prevention
technologies – microbicides and an HIV vaccine.
All presidential GOP candidates have vowed to balance the
budget by focusing on cuts to federal spending, which would
greatly affect Medicare, Medicaid, Ryan White, the CDC,
the NIH and other critical medical programs
Question 2: The ADAP Crisis
• The AIDS Drug Assistance Program (ADAP) is a public program that helps uninsured Americans pay for their medications. Right now we have nearly 4,000 people on waiting lists across the United States, and estimated 200,000 HIV-positive people in the U.S. who do not have access to HIV medications at all. We know that HIV-positive people who are on medication are much more likely to be able to work and pay taxes and are much less likely to need costly emergency medical interventions. Those on medication are also 96% less likely to transmit the virus, preventing more infections and future medical costs. As president, will you commit to fully-fund ADAP, a program that saves American lives and taxpayer dollars?
ADAP FactsThe AIDS Drug Assistance Program is a federal and state funded program that helps uninsured, low and middle income working Americans pay for their medications, which care cost more than $2,500 per month
Right now we have XXXX people on waiting lists across the United States, this in addition to the estimated 200,000 HIV-positive people in the U.S. who do not have access to life-saving medications at all
Studies show that people who are on medication are much more likely to maintain their health and be able to work, pay taxes and take care of their families and are much less likely to need costly emergency medical interventions for their illness. Most of these medical costs will be borne by the taxpayer
Studies also show that people who are HIV-positive and on medication are 96% less likely to transmit the virus which in turn prevents more infections and future medical costs
Other Questions to AskDo you support full implementation of the Affordable Care Act, which will transform the fight against HIV/AIDS?
Will you commit to protect funding for Medicaid and Medicare, two programs that are vital to people living with HIV?
HIV/AIDS disproportionately affects certain minority populations, particularly African Americans, Latinos, youth and men who have sex with men. What will you do to address these health disparities?
I’m uninsured, and have a pre-existing condition. In 2014 I will qualify for Medicaid but I need coverage now. What should Congress do to help people like me today?
Sending the Right Message………
Think….What is my story? How does it relate to the question I’m asking?
How can I make this question personal?
How can I make my question memorable and quotable?
Doseofchange.org/H
Caccess
Use the handy dandy story
worksheet to find out
Choose language that reduces complex issues into manageable talking points
Point out problem, why your community should be concerned, and assign responsibility for solving the problem to our public leaders
Newsworthy: Local impact, personal, injustice, special event, scientific breakthrough, anniversary/holiday
Humanize the message
Effective Messaging
What:• information is included in the story and
what is not
Who:• The frame shapes how the audience
views who is responsible for the problem and the solution
How:• Make it a personal• short "sound bites" that reporters can
use• Frame the question in a moral way so
they can’t say “no” without looking bad
Framing Your Message
Example: ADAP Messaging
• ADAP waiting lists for HIV medications will cause people with HIV in the U.S. to become needlessly sick and die ▫Moral
• ADAP promotes jobs and employment by keeping people with HIV healthy enough to work and pay taxes▫ Economic sense
Framing the ADAP Issue
• Results from a recent clinical trial showed a 96% reduction in HIV transmission by HIV-positive people who initiated antiretroviral therapy. ▫Newsworthy, scientific
breakthrough• These results provide dramatic
evidence that access to HIV treatment can play a significant role in reducing HIV infections in Iowa and nationwide. ▫ Community impact
Framing the ADAP Issue
HIVH
ealthReform.org/
HIVM
edAccess
Again, use the handy
dandy story worksheet to plan and to make it personal!
Bird-Dogging:Not as scary as it looks
What is Bird-Dogging?• Bird-dogging is a tactic activists use to demand
answers from politicians in a public setting.
• Simply put, bird-dogging involves attending a public event and asking politicians questions.
• This tactic can help bring media attention to your issue and inspire elected officials to commit to new policies.
1. Find an event 2. Gather some friends 3. Make a plan
4. Get good seats
5. Get your hands up first, fast, and high
Get a handshake (and
a photo or autograph)–and
an answer!
Get quoted
Bird-Dogging Steps
Finding an event
You can learn about upcoming events by getting on the party or
candidate’s email lists.
Once you find an event, ask the organizer for details—
when the doors open, if you need tickets, and if there is a
question period.
Gather Friends
•Bringing along a few friends who share in your cause and are willing to ask questions will strengthen not only your efforts, but also your confidence.
• The more people, the more likely it is that at least one of your questions will
get answered.
Make a PlanWrite your questions in advance!
• Make it personal by sharing your own story—what has inspired you to take on this cause?
• Make a clear ask—if you have identified a problem, what is the solution and how can this person enact change?
• Make it easy for them to say yes—it is a simple, moral obligation.
• Practice your questions with a friend who will act as the politician or a devil’s advocate.
Get Good Seats
If you are in a group, spread out—do not all sit together.
Arrive early so you can try to get a seat near the front.
First, Fast, High
As soon as there is an opportunity for
questions, get your hand up first, fast and
high!
Get a Handshake
•Candidates often walk through the crowd giving handshakes. This provides additional opportunity to engage in conversation, so get in line!
•When you shake hands, ask your question. You’ll only have a few seconds, so make it quick and to the point.
•If you have the chance, get a picture or an autograph to spend more time talking with this politician.
Get Quoted
Get Quoted
Remember…Bird-dogging is not about attacking an elected official or candidate. You will not make you or your cause look good if you do that.
Before asking anything of a politician, make sure you research his or her stance on the issue.
All that being said, elected officials work for us, and it is our responsibility to ask for the change we want.
Follow UpTalk to Staff. Introduce yourself to the elected official’s staff. Ask for their business card and follow up with them after the meeting about the issue you spoke about. Be Persistent. Send an email. Make a phone call. Schedule an in-person meeting with the elected official or staff person when they are in the district. Do it all again. Get Your People to Multiple Meetings. Creating an ongoing and unwavering presence in multiple locations throughout the state
State and Regional Action Planning to Mobilize Voters
Special thanks to Jessica Terlikowski and Charles Stephens of AIDS United for the slides.
What IS Voter Mobilization?Voter
registrationVoter
education
Get out the vote effort
Tips for Successful Voter Mobilization• Learn the rules
▫ Go to your Secretary of State’s website ▫ Voter registration deadlines▫ Submission requirements▫ Rules for people with criminal records
• Make a plan with realistic and attainable goals including ▫ Number of people you want to register,
get to the polls▫ Number of partners you plan to engage
• Assess internal/external resources:▫ Existing efforts▫ Staff & volunteers▫ Peer educators▫ Registration opportunities (intake, support
groups, health fairs, etc.)
Tips for Successful Voter Mobilization• Get the materials you need ▫ Info on issues▫ Voter registration cards▫ Federal Election Commission ▫ Your Secretary of State’s website ▫ AIDS Vote http://www.c2ea.org/aidsvote
• Identify your target universe of to register▫ Clients, staff, volunteers, residents, etc.▫ Who else?
• Go to where the people they are, but start with your base▫ Your agency▫ Planning council meetings▫ Community events
Tips for Successful Voter Mobilization• Make it fun and easy
▫ Create a voter registration station at your agency▫ Work with staff to integrate registration into encounters with clients▫ Organize volunteers to register voters at agency/community events▫ Identify registration captains
• Organize educational forums for staff, clients, board members, and volunteers about key issues
• Notify your network of important dates through email, phone calls, and social media▫ Registration deadline and election day!
• Attend candidate forums and raise HIV/AIDS issues
Let’s Get Out the Vote!
• Organize carpools▫ Use agency vehicles ▫ Collaborate with faith partners
or other organizations that are organizing rides to the polls
• Get the word out▫ Phone calls▫ Fliers▫ Facebook ▫ Twitter
• Cast YOUR vote!
Election ResourcesDoseofchange.org/HCaccess
Aidsunited.orgWellstone.org
AFJ.orgVotesmart.org
HIV Med Access Campaign Partners
AIDS Foundation of Chicago – Midwest• Pete Subkoviak, [email protected]• Sarah Sobel, [email protected] (Ohio contact)
AIDS United – Mid-Atlantic and South• Caressa Cameron – [email protected] – Mid-Atlantic• Charles Stephens [email protected] - South
Latino Commission on AIDS – Latino community
• John Hellman, [email protected]
Project Inform – Northwest
• Ryan Clary, [email protected]
www.HIVHealthReform.org/HIVmedaccess