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Elective Public Management – Week 3 New Public Management: Strategic Elements. Andreas Bergmann Institute of Public Management [email protected]. New Public Management as the answer to the shortcomings of Bureaucracy. Overview Government as a grantor Strategic elements. - PowerPoint PPT Presentation
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Building Competence. Crossing Borders.
Elective Public Management – Week 3
New Public Management: Strategic Elements
Andreas BergmannInstitute of Public Management
3.ppt 2
New Public Management as the answer to the shortcomings of Bureaucracy
Overview
Government as a grantor
Strategic elements
3.ppt, FS08 3
What is strategic management about?
Once upon a time there were two corporations in the same industry. There were the two presidents of these corporations and they decided go camping, in order to talk undisturbed about a potential merger of the two corporations. On a sunny day, they went hiking in the forest. All of the sudden there was a snarling grizzly bear, which was about to start attacking them. The first president immediately took a pair of sneakers from his backpack. The second president responded: „You can‘t run away from a grizzly bear!“. The first president answered: „Perhaps, I‘m not faster than the grizzly, but I‘m certainly faster than you!“
3.ppt, FS08 4
Government as a grantor
Grantor model
Applies both the areas of intervention and service provision
But is supposed to overcome the digital and often political decision about public goods
Politicians are supposed to decide on
• Degree of horizontal integration (which areas of activity)
• Degree of vertical integration (make or buy of services)
Vertical integration to be reduced under NPM
• Outsourcing
• Public-Private-Partnership
3.ppt, FS08 5
Strategic elements
Schedler/Proeller Model
Strategy
Structure Potential
Culture
3.ppt, FS08 6
Strategic elements
Mission StatementCorporate PolicyValue StatementsWhich businesses
MarketingOperationsFinanceR&DHRMIT
ZHW: Business UnitStrategy
Corporatestrategy
Functionalstrategies
Objectives
SBU Plat-forms
Whichbusinesses?
Goals
P/Mstrategy
Competitivestrategy
Where and how to compete?
ZHAW-SoM model
3.ppt, FS08 7
Strategic elements
Generally agreed elements Customer orientation
- Customer satisfaction as a main component
Output and Outcome orientation
- Output (Leistung)
- Outcome (Ergebnis)
- Impact (Wirkung)
- Goal oriented legislation
Quality orientation
Competition
- Formation of agencies and “quangos”
- Privatisation
- Public Private Partnership
3.ppt, FS08 8
Strategic elements
Controlling output
In Anglo-Saxon countries (especially GB, NZ, AUS) from the early 1990s, in continental Europe slightly later (BUSCHOR)
Answer to overcome the shortcomings of Bureaucracy
Characteristics- Operationalisation relatively easy
- Of rather limited political interest
- Directly supporting the internal planning of service providers (e.g. classes at school, beds at hospitals)
- Information required for cost accounting and pricing
output : input = efficiency
Only precondition: the product/service has to be defined!
3.ppt, FS08 9
Strategic elements
Controlling Outcome and Impact
Of much greater political interest than outputs, i.e. policy goals
But operationalisation proves extremely difficult
Levels are politically controversial
Not feasible for short term adjustments, rather for long term policy making
Therefore reluctantly used in practice
Achievement of objectives = Effectiveness
3.ppt, FS08 10
Strategic elements
Public Private Partnership
Logical consequence of the grantor model:• Grantor Government
• Financing Usually mixture of private investment and user or government payments for operation
• Operator Private sector partner
Alternative on its own or just preliminary step of privatisation?
3.ppt, FS08 11
Strategic elements
Instruments of New Public Management
Statutory framework Laws, Decrees
Government goals for legislative period
Medium term planning (3 to 5 years,in Switzerland: KEF and IAFP)
Output-Based-Budget (annual; in SwitzerlandGlobalbudget)
Cf. Web-based course (in German)
3.ppt, FS08 12
Strategic elements
Structural consequences (Strategy Structure)
Product-Market oriented structure
- Divisions and agencies grouping similar services
- Within the divisions and agencies market oriented units (e.g. case managers)
- Communication according to real life situations rather than administrative structures (e.g. birth, education, …)
Sometimes outsourcing of internal/corporate services (Schedler: „usually“)
3.ppt, FS08 13
Strategic elements
Main obstacle: Roles of politics and administration
Policy making: Parliament- Political leadership
- Supreme oversight (oversight over the system itself)
Policy making and management: Government- Strategic leadership
- Oversight (oversight within the system)
Management: Administration- Collaboration in the strategy process
- Operational leadership
3.ppt, FS08 14
Strategic elements
Appraisal of NPM
+ Renunciation of (pure) input control
+ Integration of political (normative), strategic and operational management
+ Use of generally accepted management skills
+ Customer and goal orientation
- Cultural change way beyond expectations
- Operationalisation problems, especially for outcomes/impacts
- Politicians don’t like to be restricted to policy making, if they voters stress operational issues, they like to react
3.ppt, FS08 15
Strategic elements
Comparison to private sector corporations
Similar:
• Methods of management (MbO, process management, cost accounting)
• Customer- and goal-orientation
Different:
• Stakeholders are much more important
• Planning interval/time horizon longer
• Culture
• Ongoing scarcity of resources
3.ppt, FS08 16
Links and references
Links
• Webbased training in German: Modul 1 „Das Prinzip der Wirkungsorientierten Verwaltungsführung“, http://e-learning.wif.zh.ch/index.php
Textbooks
• SCHEDLER, K./PRÖLLER, I.: New Public Management. 3. Auflage. Haupt/UTB, 2007. 37-60
• McLAUGHLIN, K.: New Public Management: current trends and future perspectives. London: Routeledge, 2005. Paperback. 5-33
Journals
• CAPERCHIONE, E./FEE-PSC: The New Public Management – a perspective for finance practitioners. Brussels: FEE, 2006. (One of the more recent appraisals of NPM)
• GRUENING, G.: Origin an theoretical basis of New Public Management. In: International Public Management Journal, Vol. 4, Number 1. 2001 (Generally accepted elements of NPM)
• GUTHRIE, J./OLSEN, O./HUMPHREY, C.: Debating developments in New Public Financial Management: the limits of global theorising and some new ways forward. In: Financial Accountability and Management, Number 3-4, 209-228. 1999. (Leading appraisal of NPM)
•HOOD, C.: A public management for all seasons? In: Public Administration, Number 69. 1991 (The first mentioning of NPM)