Elective Semester HOURS · 2019. 7. 11. · Ethical and Legal Issues in Retailing UNIT-III Mall Management and Related Issues in Retailing Concept, Factors Stimulating Growth of Malls

The Maharaja Sayajirao University of Baroda Faculty of Commerce

Department of BBA Programme Kamalaben Ramanlal Shah BBA Programme Building,H.H. Maharaja Pratapsinhrao

Gaekwad Parisar, Opp. The M.S. University Office, Fatehgunj, Vadodara-390002

Gujarat, India, Ph: + 91 0265 2792237, 2971375 Email: [email protected]

ACADEMIC YEAR

2012-2013

BBA Programme : Three Years Full Time Degree Course

YEAR Elective BBA 1001 : Advertising and Sales Management

CREDIT 3

Semester HOURS 45

OBJECTIVES: To impart the students with the basic conceptual and practical foundations Advertising &

Sales Management

To develop managerial skill for decision making on various communication and sales plans,

Programmes and Strategies

The objective of this course to help students understand the Sales & Promotion functions as

integral part of marketing functions in a business firm

COURSE CONTENT / SYLLABUS

UNIT-I

15 hrs. Marketing Communication; Communication Process Models; Advertising Purpose and Benefits;

Advertising Agencies; Advertising Planning Process

UNIT-II

15 hrs. Creative Strategy: Appeals and Execution Styles, Creative Tactics, Media Planning and Strategy

UNIT-III

15 hrs. Sales Management, Personal Selling and Salesmanship, Job of a Sales Manger, Personal Selling

Objectives, Personal Selling strategy

UNIT-IV

15 hrs. Recruiting Sales Personnel, Selecting Sales Personnel, Sales training, Execution and Evaluation of

Sales Training Programme, Motivation and Morale of Sales Person, Compensating Sales Person.

REFERENCES

1. Sales Management Decisions, strategies and cases by Still, Richer cundiff and Govani Norman, A P; Prentice hall of India Pvt. Ltd., New Delhi

2. Advertising & Sales Promotion by V S Padmanabham & H S Murthy 3. Selling Priniciples and Practices by Russel, Beach F A , Franch H. & Buskirtk; Tata Mc Graw Hill 4. Sales Promotion & Modern Merchandising by Luick J F, Sleger & Lee W; Tata Mc Graw Hill 5. Advertising & Promotion by Belch & Belch; Tata Mc Graw Hill 6. Advertising Management by David Aakar, Batra R Myers J G





ACADEMIC YEAR

2012-2013


YEAR III Elective BBA1004 : Corporate Governance

CREDIT 3

Semester II HOURS 45

OBJECTIVES: The main objective of this paper is to enable the students to understand the Parameters of

Accountability, Control and Reporting System by the Corporate Board as well as to have an Insight into the Interactive Relationship Among Various Corporate and Related Constituents in Determining Directions and Performance of Business Organizations by studying corporate governance structure history, implications and legal structure. Other objectives are 1) To introduce conceptual and theoretical foundations of corporate governance 2) To develop an awareness of the practical problems associated with the interaction of the

board, CEO and other layers of management, share holders and various stakeholders of a corporation

3) To develop the technical skills required to evaluate the governance of a company from the perspective of an investor (individual or organizational capacity

4) To prepare course participants for leadership positions in organizations such as entrepreneurs, senior managers, future directors and CEOs.


UNIT-I

EVOLUTION AND DEVELOPMENT OF CONCEP OF CORPORATE GOVERNANCE 11 hrs Introduction, Definitions of corporate governance, Need for corporate governance, origin of corporate

governance, History and Development of Corporate Governance in Global Scenario.

UNIT-II

ISSUES AND CHALLENGES OF AN EFFECTIVE BOARD & COMMITTEES OF BOARD

11 hrs

Introduction, Board composition, types of directors Role of directors, Types of board, Types of Directors , Independent director, tenure, role, legal position of director and board as whole. Various mandatory and non-mandatory committee Need and Advantages of Committee management, role responsibilities and duties of committees

UNIT-III

LEGISLATIVE FRAMEWORK OF CORPORATE GOVERANANCE IN INDIA

11 hrs

Corporate Governance Provisions (disclosure and transparency) under: 1. Companies Act,1956 2. Under listing Agreement(clause -49) 3. under SEBI Guidelines 4. SEBI (prohibition of insider trading ) regulations,1992

Share holder’s rights, corporate governance in PSUs, Corporate governance in Insurance sector, Diligence report in banks

UNIT-IV

CORPORATE GOVERNANCE PRACTISES, FORUMS AND ITS IMPACT ON INVESTORS

12 hrs

Introduction, ICSI, National Foundation for Corporate Governance, Organisation for Economic Development and Co-operation, Global Corporate Governance Forum, Institute of Directors-UK, Commonwealth Association of Corporate Governance. Corporate failures, frauds and corporate governance case study

REFERENCES

1. S.S. Iyer - Managing for Value (New Age International Publishers, 2002)

2. Laura P Hartman Abha Chatterjee - Business Ethics (Tata McGraw Hill, 2007)

3. S.K. Bhatia - Business Ethics and Managerial Values (Deep & Deep Publications Pvt.Ltd, 2000)

4. Velasquez – Business Ethics – Concepts and Cases (Prentice Hall, 6th Ed.)

5. Reed Darryl – Corporate Governance, Economic Reforms & Development (Oxford).

6. Mathur UC – Corporate Governance & Business Ethics (Mc Millan).





ACADEMIC YEAR

2012-2013


YEAR III Elective BBA1012 : FINANCIAL MARKETS

CREDIT


OBJECTIVES:


UNIT-I

Indian Financial System

Financial Markets : An Overview, Functions, Classification, Participants and Products

Institutions : Regulators, Exchanges, Depositories and Banking Institutions

Sources of Market Information

UNIT-II

Primary & Secondary Equity Market : (a) Equity Shares - DIP Guidelines 2000 - Public Issue ( Fixed Price & Book

Building ) - Online IPOs - Demat Issues - Key Contents of Prospectus and Composite Share Application / Bidding Form - Rights Issue – Preferential Allotment - Other Regulations.

(b) Stock Exchanges –Listing – Trading and Settlement Mechanism – Trading Rules – Screen-based Trading- KYC - Contract Note - Circuit Filters – Market Data : Turnover, Market Capitalization, Prices, Liquidity, Transaction Costs – Risk Management – Indices – Market Grievances and Arbitration Mechanism – Market Surveillance System.

UNIT-III

Debt Markets : Basics Money Market - Corporate Debt Market – Government Securities Market – Euro Loans and Bonds –Credit Rating – Bond Prices and Yields - Regulations.

UNIT-IV

Derivatives : Definition – Products – Participants and Functions – Trading Mechanism – Contract Specifications – Clearing & Settlement – Types of Derivatives – Futures and Options : Features, Differences - Futures and Options on Individual Stock and Indices – How Option works - Call and Put Options - Payoffs - Market Data : Turnover, Open Interest etc.

REFERENCES

1. Study Material on Financial Markets : A Beginner’s Module ( NCFM - NSE)

2. Study Material on Securities Market : Basic Module ( NCFM - NSE)

3. Study Material on AMFI - Mutual Fund (Basic) Module ( NCFM - NSE)

4. Study Material on Derivatives Market (Dealers) Module ( NCFM - NSE)

5. Financial Institutions and Markets - L. M. Bhole ( TMH ) Activities Planned : Visit of Stock Exchange, Live Demo with audio video shows, Filling in Composite Share Application Form, Portfolio Game, PPPs.





ACADEMIC YEAR

2012-2013


YEAR III Elective BBA1019 : Retail and Mall Management

CREDIT 3


OBJECTIVES:


UNIT-I

Introduction

History and trends in retailing Definition and Scope of Retailing, Retailing Scenario- Global, Retailing Scenario- India, Consumption and its Impact on Retailing in India, Prospects of Retailing in India, Global Overview of Retailing, Key Drivers of Retailing in India, Projected Trends in Retailing, Growth of Organized Retailing in India, Retail Formats and their Evolution

Classifications of retail firms

UNIT-II

Issues in Retailing

Meaning of Retail Marketing- Role of Pricing in Retail Market - Promotion in Retailing

Retail Location Management

Managing Retail Personnel

Customer Service Management

Ethical and Legal Issues in Retailing

UNIT-III

Mall Management and Related Issues in Retailing

Concept, Factors Stimulating Growth of Malls in India

Challenges of Mall Development in India,

Facilities Management in Mall

UNIT-IV

Case Studies

REFERENCES

1. Cox and Brittain; Retailing- An Introduction; Pearson

2. Singh and Srinivasan; Mall Management; Mc Graw Hill

3. Dr. RamKishen y.; International Retail Marketing Strategies; Published by Jaico Publishing House

4. Gibson G. Vedamani; Retail Management; Jaico Publishing House

5. Kuldeep Singh; Retail Management in New Dimension; Global Vision Publishing House

6. Suja Nair; Retail Management; Himalaya Publication House

7. Michael Levy, Barton A. Weitz and Ajay; Retailing Management; Tata McGraw Hill Publishing Company Ltd. 8. A.J. Lamba; The Art of Retailing; Tata McGraw Hill Publishing Company Ltd





ACADEMIC YEAR

2012-2013


YEAR Elective BBA1011 : Event Management

CREDIT 3

Semester HOURS 45

OBJECTIVES:


UNIT-I

Introduction of Event Management, Size & type of event, Event Team, Code of ethic

UNIT-II

Feasibility, SWOT Analysis, Establish Objectives, Developing & Implementing the Event Plan

UNIT-III

Event Leadership through HR & Time Management, Event Marketing

UNIT-IV

Financial Management of Event Management; Risk Management; Safety & Security; Trends

in Event Management

REFERENCES

1.

Event Management By Lynn Van Der Wagen & Brenda R Carlos; pearson Prentice Hall; Published by Dorling

Kindersley (India) Pvt. Ltd., Eight Impression 2012

2. Event Planning & Management By Sandeep Sharma (2011); Published by Aadi Publications

3. Event Management By Poornima Kumari; Anmol Publication-2013

4. Special Events; Dr. Joe Goldblatt, CSEP, Sixth Edition 2011, Wiley Publications





ACADEMIC YEAR

2012-2013


YEAR III Elective BBA1026 : Mass Media

CREDIT 3


OBJECTIVES:


UNIT-I

Understanding Mass Media:

Understanding of the Concept of Communication: Elements, Characteristics, Significance of Communication –Kinds of Communication: Intra personal Communication, Inter personal Communication, Group Communication, and Mass Communication – Print, Radio, Television, New Media; Nature of Communication (Verbal and Non-verbal) – Noise in Communication: Physical, Semantic, Dissonance-Rejection. Basics of Organisational Communication: Business Information-Business Communication.

UNIT-II

Understanding the Scope of Mass Media Systems

Functions and Need of Communication, Mass Media - Education-Information-Infotainment-Persuasion-Integration; Introduction to Advertising: Role of Advertising in Marketing processes – Economic, social, cultural, psychological and ethical aspects of advertising –Concepts in Advertising :Product life cycle, USP, Brand position, Publicity, Propaganda, Sales promotion and Personal selling , etc . Public Relations – Definition, role and functions – PR in changing socio-economic and political environment – PR Agencies – Tools of PR (exhibitions, displays, etc.) PR publications – Newsletter, House Journal, Brochure, Leaflets, Pamphlets, Booklets, Manuals, Annual Reports, Handbills, Sticker, and Posters.

UNIT-III

Understanding Media Industry Sector

Principles of Media Management and Significance, Media as an Industry and Profession, Ownership patterns of Mass Media in India – Sole Proprietorship, Partnership, Private Limited Companies, Public Limited Companies, Trusts- Policy Formulation. Media Management Functions (Planning, Organizing, Directing and Controlling) – Process and prospects of launching Media ventures, Fluid and Dynamic nature of Media Organisation Environments.

UNIT-IV

Understanding Contemporary Media Trends

Understanding New Media – Difference between new media and old Media, Role, and Scope of Social Media in Business applications, Growth of Digital Media and new trends in Internet and Mobile sectors. Impact of New Media on the economy, society, identity, politics, friendship, citizenship and everyday life, The Challenges of Digital Divide and how to overcome them.

REFERENCES

1.





ACADEMIC YEAR

2012-2013


YEAR III Elective BBA : DERIVATIVES

CREDIT 3


OBJECTIVES: To be familiarized with the derivatives products those are used for better management of

risk of investment in equity, commodity, forex etc markets.


UNIT-I

Introduction : Derivatives

Meaning, types,

functions performed by Derivatives markets

Market participants

UNIT-II

Forwards and Futures contract

Meaning, key features, difference between Forwards and Futures

Trading and settlement and valuation of futures

Futures on Indices and individual stocks

UNIT-III

Option contracts

Key features, option pricing, types of options, trading settlement

Payoffs and basic strategies.

Options on stock indices and individual stocks.

UNIT-IV

Regulations of Derivatives markets

Derivatives on currency and commodities

Accounting and tax aspects of derivatives

REFERENCES

1. Futures and Options- Equities and commodities by A N Sridhar(Shroff punishers)

2. Futures and Options by N D Vohra and B R Bagri()

3. NSE NCFM Module on Derivatives (NSE)

4. All about derivatives by Michael Durbin- (TMH)

Activities : Visit of Stock Exchange, PPPs.





ACADEMIC YEAR

2012-2013


YEAR III Elective BBA : Human Rights and Consumer Protection

CREDIT 3


OBJECTIVES:


UNIT-I

1. Human Rights – concept, evolution, Importance 2. International Conventions on Human Rights 2.1 The Universal Declaration of Human Rights 2.2 International Covenant on Political and Civil Rights,1966 2.3 International Covenant on Social ,Economic and Cultural Rights,1966 2.4 International Convention on Inhuman Acts 3. Protection of Human Rights in India, Role of Indian Judiciary in Protection of H.R 4. Enforcement of HR

UNIT-II

1. Human Rights of Vulnerable Groups like Women, Disabled Persons, Migrant Workers, Stateless Persons , Indigenous population, Victims of terrorism, Older Persons, Refugee, Internally Displaced Persons, prisoners,

2. Third Generation of Human Rights 2.1 Clean and safe environment,(Earth Summit, Rio-de-Janeiro) 2.2 Right to development

UNIT-III

1. Necessity of Consumer Protection Law, Constitutional obligations to protect consumer’s interest.

2. Object and scope of Consumer Protection Act, 1986 3. Important Definitions under the Act 4. Remedies under CP Act, 1986- Consumer Disputes Redressal Agencies 5. Appeals

REFERENCES

1. References: Human Rights Dr. H.O. Agarwal

2. Human Rights and International Law by M.P. Tandon

3. Protection of Human Rights in India by V. K. Sircar





ACADEMIC YEAR

2012-2013


YEAR III Elective BBA1002 : Constitution of India

CREDIT 3


OBJECTIVES:


UNIT-I

1. Introduction, Nature of Indian Constitution, Salient features, 2. Citizenship 3. fundamental rights Articles 12-35 4. Directive principles of State Policy Articles 36 to 51 5. fundamental duties

UNIT-II

6. The Union Executive 7. The Parliament 8. Union Judiciary 9. The State Executive 10. The State Legislature 11. The State Judiciary

UNIT-III

1. Relationship between Union and State 2. Freedom of Trade, Commerce and intercourse 3. Services under the Union and States 4. Tribunals 5. Elections 6. Emergency Provisions 5. Amendment of the Constitution

UNIT-IV

REFERENCES

1. The Constitutional Law of India by J. N. Pandey

2. Constitution of India by M.P. Jain

3. Constitution of India by B. M. Gandhi





ACADEMIC YEAR

2012-2013


YEAR III Elective BBA : Right to Information

CREDIT 3


OBJECTIVES:


UNIT-I

1. History and origin of RTI 2. Introduction of RTI 3. Object and scope of RTI 4. What is information?

How to seek information and procedure relating thereto Information exempt from disclosure Third party information

UNIT-II

1. Impact on Private Organisations 2. Authorities under RTI

a. Public Authority b. PIO c. APIO

3. Case Laws

UNIT-III

1. Appeals and Complaints 2. Penalty and Compensation 3. Information Commission 4. Role of Government 5. Contemporary issues and future concerns 6. Current laws which act as a hindrance to RTI Act 7. International Co-operation

UNIT-IV

REFERENCES

1. Right to Information: Law and Practice by Dr. R.K.Verma





ACADEMIC YEAR

2012-2013


YEAR III Elective BBA : Indian Economic Environment

CREDIT 3


OBJECTIVES: To provide students with the business environment insights


UNIT-I

Overall Perspective of the Indian Economy 12 hrs Nature of Economy-Growth and Development, National Income and its composition,

Growth of infrastructure, Growth of infrastructure, Natural Resources and ecological issues.

UNIT-II

Planning and Economic Challenges 11 hrs Objective and strategy of planning, Role of public and private sectors, Concept and

estimates of poverty, Unemployment- types and incidence, Regional disparities

UNIT-III

Sectoral Issues 11 hrs Nature and special features of different sectors, Growth and productivity trends, Challenges

of globalization.

UNIT-IV

Economic Environment and Policies 11 hrs

Role and functions of central bank, monetary policy for economic stabilization, Fiscal policy- Significance, components and its impact.

REFERENCES

1 Misra S.K. and Puri V.K: Indian economy

2 Dutt R. and Sundharam KPM: Indian economy

3 Dhingra IC: Indian economy

4 Tondon and tondon: Indian economy

5 Uma Kapila: Indian economy

6 Kindleberger,C.P.(1977),Economic Development,3e McGraw Hill, New York.

7 Chakravarty, S.(1987)Development Planning; the Indian Experience, Clarendo Press, Oxford.

8 Thirwal, A.P(1999)(6th edition ),Growth and development, Macmillan, London.

9 Meirer,G.M.(1995),Leading issues in Economic Development,6e, Oxford University Press, New Delhi.





ACADEMIC YEAR

2012-2013


YEAR III Elective BBA1015 : Business Environment

CREDIT 3


OBJECTIVES: To provide the student with a background of various environment factors that have major

repercussions on business and sharpen their mind to watch and update the changes that occur constantly in this sphere.


UNIT-I

Elements of Business Environment

12 hrs Basic concepts of Business Environment -Need of Business Environment in Management and policy making-Factors influencing Environment of Business -Economic and Non-Economic Environment of Business.

UNIT-II

Business Environment - An Indian Perspective

11 hrs

The concept and relevance of business environment; government failure and market failure; market guidance v. State regulation. Salient features of Indian economy - a mixture of market forces and government regulation; roles assigned to public and private sectors. Role of government in the areas of (i) infrastructure; (ii) industrial policy; (iii) labour and industrial relations; (iv) foreign trade, balance of payments and foreign investment and (v) taxation and subsidies.

UNIT-III

Indian Industrial Environment

11 hrs

Industrial policy of India [ Recent 1991 ] , Its appraisal and current-Industrial scenario Role of Industrial Finance- Importance and Sources-Industrial Sickness – causes and remedies Issues of privatisation: Need, benefits and ways of privatization - Obstacles in privatisation;

Privatization in India- Issues in Public Sector Enterprises reforms ; Need, expansion- performance, problems, limitations of PE and Criticisms of PE reforms.- Role of the Government.

UNIT-IV

International Environment 11 hrs

Regulation and promotion of foreign trade ; Exim policy of India [ Recent ]-Concepts of EOUs and EPZS- International Environment Problems- WTO and its impact in Indian Business Environment- Protection of patents and trade marks- MNCs : Role and critical appraisal policy towards MNCs- Globalization and its impact on Indian business - Foreign Direct Investment (FDI) flows and its

impact on Indian economy -constraints against its flows and needs.

REFERENCES

1 Agrawal R. and parag Diwan, Business Environment, Excel Books, New Delhi, 2008

2 Bedi Suresh, Business Environment, Excel Publication, New Delhi 2007.

3 Cherunilam Francis: Business Environment: Text and Cases, Himalaya Publishing House, 2007.

4 Dutt R. and K.P. Sundharam , Indian Economy, S. Chand, New Delhi, 2011.

5 Justin Paul: Business Environment, 2006, Tata Mcgrew Hill, New Delhi

6 K. Aswathappa, Essentials of Business Environment, Himalaya publishing House new Delhi, 2007.

7 Michael V.P. Business Policy and Government, S Chand & Company Ltd; 2009.

8 Misra and Puri: Indian Economy, Himalaya Publishing House, New Delhi, 2007.

Documents

Elective Semester HOURS · 2019. 7. 11. · Ethical and Legal Issues in Retailing UNIT-III Mall Management and Related Issues in Retailing Concept, Factors Stimulating Growth of Malls