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Chapter 6
Online Payments and Shopping Carts
Online Payments
Accepting payments with credit cards
Alternative payments option• PayPal• Electronic checks• Money orders• Western Union• Phone or fax• Personal checks/bank checks
Chapter 7
Products, Inventory, and Fulfillment
Manufacturing and selling your own goods• Product quality• Originality• Fitting a niche• A built-in customer base
Selecting & Pricing Products
Buying and reselling goods online:• Back-end management• Customer-centric• Integration and maintenance• Promotion and marketing
Pricing (価格設定 ) Online Products:
• Cost (コスト )• Demand (需要 )• Competition (競争 )• Market position (市場での地位 )• Profitability (収益性 )
Building and Managing Inventory
Factors Affecting Inventory management• The amount of money available• Shopping car limitation• The number of products available
Strategies for Inventory Management• Low-price strategy (低価格戦略 )
• provide many choices• change products often
• Being all things to all people (すべての人々にすべてのものである )• Keep product in limited supply• Rotate featured products often• Track results to learn inventory needs
• Niche strategy (ニッチ戦略 )• Offer a select number of products• Become an authority on the product
Fulfillment & Shipping Products
The practice of delivering the products to the buyer after payment has been received-filling the order.
Offering Multiple Shipping Options• Shipping carriers• Shipping methods• Order mixing
• Establishing Accounts with Carriers
• International Shipping• UPS, FedEx or DHL
Chapter 8
Marketing An E-Business
Creating a Brand (ブランド )• Competitive prices (競争力のある価格 )• Convenience (利便性 )• Customized service (カスタマイズされたサービス )
Branding and Budgeting
Marketing Budgets (販売の予算 )• Percentage of sales (売上高に占める割合 )• What is affordable (手頃な価格のものである )• Watch the competition (競争を見る )• Setting objective (目標を設定する )
E-Business Advertising
Banner ads (バナー広告 )
Pop-up ads (ポップアップ広告 )
Search engine ads (検索エンジン広告 )
Classified advertising (分類広告 )
Marketing to Newsgroups & Mailing ListNewsgroup (ニュースグループ )
Internet mailing lists (インターネットのメーリングリスト )
Spam (スパム )
Newsletters(ニュースレター )
Blogging (ブログ )
Podcasting (ポッドキャスティング )
Offline Advertising (オフライン広告 )
Press Release (プレスリリース )
Automated Marketing (自動化された販売 )
• Autoresponders (自動応答 )• Ticklers• Archived information (アーカイブ情報 )
Chapter 9
Effectively Using Search Engines
Developing A Business Idea
Search Engine Optimization (検索エンジン最適化 )
Signing Up (サインアップ ) with Search Engines
Search Engine Ranking (順位 ):• Market potential for sale online (販売オンライン )?• Target Audience (ターゲットオーディエンス )?• Needs, wants, or interests (ニーズ、欲求、関心 ) • Type of design and content (デザインとコンテンツ )• Promote and advertise ( 促進し、アドバタイズ )
Chapter 10
E-Business Customer Service
Developing A Business IdeaUnderstanding and Serving (理解とサービング ) Online
Customers (オンラインのお客様 )
Sharing (共有する ) Product Information (製品情報 ) Online
Effectively Using Email For Customer Service
Advanced Customer Service Strategies• Live customer support (顧客サポートを生きる )• Discussion (議論 ) groups and newsgroups
• A local group• A Web-based discussion group• A Usenet newsgroup
• International services (国際サービス )
