Elephants can fly Changing the perception about Jharkhand as an investment destination

Momentum Jharkhand Global Investors’ Summit 2017 Activity and Outcome Highlights

As Jharkhand government’s communications partner, the consultancy’s work involved: •PR •Creative design •Website design •Social media •Advertising

Creating the brand identity

Choosing a brand ambassador

Print

Ads

Print

Ads

Print

Ads

34%

66%

National and Regional

National Regional

Ad Value : INR 25.11 Crore

PR Efforts Media Coverage

Media coverage during road shows

Business Standard, July 2016

Hindustan Times, July 2016

The Hindu, August 2016

The Indian Express, August 2016

Media coverage during road shows

The Economic Times, August 2016

The Telegraph, August 2016

Media coverage during road shows

The Hindu Business Line, September 2016

The Hindu, September 2016

Media coverage during road shows

Coverage during the summit

Business Standard, February 2017

The Hindu Business Line, February 2017

The Economic Times, February 2017

The Financial Express, February 2017

Coverage during the summit

Electronic Media Coverage

Electronic Media Coverage

Electronic Media Coverage

Social Media

Twitter: 147.8 Million Impressions

Social Media

Facebook: 28.2 Million Impressions

Social Media

YouTube: 25 Million Views

Thank you