ELEVATING Together

© Johnson & Johnson Services, Inc. 2021. All Rights Reserved.

ELEVATING ELEVATING Together Together

SEASON 3 IMPACT REPORT


ELEVATING Our MissionGrounded in Our Credo, WLI ELEVATE is designed to

create a more inclusive organizational environment

by empowering women to be a catalyst for change

in communities across the world.

With this dynamic platform, WLI ELEVATE leans

into the mission of the Women’s Leadership &

Inclusion (WLI) employee resource group to create

a more inclusive organizational environment by

empowering women and fueling their momentum

in both their personal and professional journeys.

By helping participants and viewers learn from

each other’s experiences and champion one

another to be our best selves, WLI ELEVATE has

built a community that elevates the passions,

perspectives and perceptions of the women at

Johnson & Johnson.


OprahOprah WINFREYWINFREY

Our Intent to ELEVATE

Finding our intentions and our

truths, together, allows us to lift

each other up and elevate not only

our personal journeys, but our

Company as a whole.

CLICK HERE TO WATCH AN EXCERPT FROM THE

EPISODE

https://bcove.video/3oL7tGq


ELEVATING Our Credo & Culture

CHAMPION DIVERSEPERSPECTIVES BE DECISIVE

FORMAT

GLOBAL CONNECT

SPEAKUP & LISTEN TRY NEW THINGS

Oprah should talk to our entire Company. I hope this is passed on to everyone in Oprah should talk to our entire Company. I hope this is passed on to everyone in our Company - it is our CREDO! Thank you, WLI. This series has been amazing! our Company - it is our CREDO! Thank you, WLI. This series has been amazing! Oprah, we love you! Oprah, we love you! OPRAH WINFREY EPISODE OPRAH WINFREY EPISODE

The theme that every co-host shares a thought after every question is also well designed and keeps the conversation fluent. Thank you again, I’m looking forward to the next session! ELLEN POMPEO EPISODE

Mary was one of the best speakers because of her honesty and vulnerability. She inspired others to be as open as she was. It was real and not canned. MARY J BLIGE EPISODE

To me she really embodies not only what WLI is about, but also the J&J Credo. ISKRA LAWRENCE EPISODE

Marene is a strong, empowering, thought-provoking leader and I feel inspired by her story and her insights.” MARENE ALLISON EPISODE

Fun, safe atmosphere to learn about others and share similar experiences. I never expected how much I would grow by simply joining these events. I am more self aware as well as culturally aware. Invaluable experience. TARANA BURKE EPISODE

Wonderfully inspiring, relatable and thoughtful discussions. Love how it felt so personal and relatable. NICOLE KIDMAN EPISODE

Really enjoyed the authentic conversations; although the program was virtual it felt like an intimate venue/setting. GWYNETH PALTROW EPISODE

What I loved the most is that the speaker is part of the J&J family. This makes her much more relatable and reachable to me. JOANNE WALDSTREICHER EPISODE

Rowena is an incredible person. A beautiful mindset needed in all our leaders. She is one of the best speakers I have heard from WLI ELEVATE. They are all so good but I feel most connected to Rowena’s thought process. Thank you for this! ROWENA YEO EPISODE

This is a fantastic initiative by the Company. I feel included and valued as an employee and a person because the Company is investing in these types of talks and sessions. VERA WANG EPISODE

FINALE


ELEVATING With Our SpeakersIn 25 episodes, WLI ELEVATE has delivered on its mission

to transform and inspire Johnson & Johnson women

employees around the globe through profound and engaging

conversations with our Company female leaders and some

of today’s most iconic women.

While each episode is unique, a few common threads are

woven through each conversation:

Truth. Authenticity. Courage. Journey. Each inspiring woman, from the incredible thought leaders

of Johnson & Johnson to actresses, philanthropists and

business owners, spoke about their journey and focused

on why it is important to live their truth and be authentic in

order to find purpose on life’s path.


ELEVATING Our Voices When all of the other women started speaking about their particular experiences, it was as if we were all having the same one. VERA WANG

It was a challenge to make time to attend this session and I’m so glad I did. I took notes and really got some pearls that will stay with me. Thank you! ATTENDEE FEEDBACK

We got so deep and got so vulnerable that we already trust each other. I hope WLI ELEVATE spreads more. I hope that people know they should invest an hour of their time to learn and be part of a community discussion like this because it can change your life. ISKRA LAWRENCE

The entire series has encouraged me to grow, expect challenges and enjoy the journey. ATTENDEE FEEDBACK

This was really one of the best events I have been a part of in a long time. TARANA BURKE

I will never cease to be amazed by the talented women of Johnson & Johnson! ATTENDEE FEEDBACK

For me, just being part of this is an amazing experience. The stories that the co-hosts have shared really resonated with me. ROWENA YEO

That was by far one of the most inspirational sessions that I have attended in my 20 years working in a corporate environment. It was beyond just the professional insights, but deeply personal and impactful while being incredibly approachable. ATTENDEE FEEDBACK


OUR ‘WATCH FOR WOMEN’ CAMPAIGNIn Season 3, WLI ELEVATE leveraged its platform and expanded its reach to elevate women

outside of Johnson & Johnson to advance the health, education and welfare of women

and girls around the world through its support of charitable organizations as part of its

‘Watch for Women’ campaign. WLI ELEVATE highlighted six charitable organizations to help

its audience discover and make meaningful choices to support an organization that uplifts

and empowers women.

Today, over $150,000 has been donated to the following charities of focus for Season 3:

CARE

INTERNATIONAL RESCUE COMMITTEE

MOTHERS 2 MOTHERS

ONE SIMPLE WISH

TORY BURCH FOUNDATION

UNICEF KIDS IN NEED OF DESKS (K.I.N.D.)

ELEVATING ELEVATING Through PartnershipsThrough Partnerships


THE IMPACT OF OUR ‘WATCH FOR WOMEN’ CAMPAIGNInternational Rescue Committee

Just as the pandemic revealed inequalities in our society, it also highlighted how coming together to create an equal world

can have a significant impact on those in need.

As part of its ‘Watch for Women’ campaign, WLI ELEVATE featured the International Rescue Committee (IRC) as one

of its charitable partners. Through the support of the WLI ELEVATE audience, this global alliance provided:

• 17,000 women and girls with group-based psychosocial support services

• 7,800 women and girls with gender-based violence case management support

With the financial support of WLI ELEVATE’s ‘Watch for Women’ campaign, the women and girls the IRC serve globally, will

be able to reclaim their dignity and power—and ultimately thrive.



THE IMPACT OF OUR ‘WATCH FOR WOMEN’ CAMPAIGNOne Simple Wish

WLI ELEVATE has created a safe community for the women of Johnson & Johnson to be open and vulnerable about

personal challenges. In that same spirit, One Simple Wish, one of the WLI ELEVATE ‘Watch for Women’ campaign’s

charitable partners, delivers the gift of caring and connection to children in our nation’s foster care system.

With more than 500,000 children each year spending time in the U.S. foster care system, the opportunities to

empower kids in need are limitless. One Simple Wish delivers gifts that challenge children to dream bigger by

providing love, hope and joy.

Through the financial support of the WLI ELEVATE’s ‘Watch for Women’ campaign:

• 148 women and girls had wishes granted, including these highlighted below:

– 16 young ladies received their wish of a laptop to further their education

– New car tires to ensure reliable transportation to travel to work

– A stethoscope was gifted to a young woman who is starting nursing school

– A young girl received a tablet to help with verbal development, and learning

shapes and colors

– An 8-year-old was gifted with a new winter coat and winter clothing

– Nursery bedding and accessories were given to a family of a newborn who

is coming home after a stay in the NICU

– Healthy food was provided for a young woman who has food insecurity

while struggling to attend college and work part-time




WOMEN-OWNED BUSINESSES

Also in Season 3, WLI ELEVATE elevated 27 women-owned businesses as part of its ‘Watch for Women’ campaign. And WLI

ELEVATE has partnered with cross-sector teams and Johnson & Johnson Consumer to showcase women empowered to

follow their dreams and to transform and inspire the next generation of women leaders.



FUELING GROWTH

In addition to the Season 3 collaborations and partnerships,

WLI ELEVATE also served as an incubator to help identify

additional women-owned businesses and fuel their

establishment growth as Company vendors.

Through the advocacy of and our partnership with WLI ELEVATE, Through the advocacy of and our partnership with WLI ELEVATE,

we’ve been able to grow our business within Johnson & Johnson we’ve been able to grow our business within Johnson & Johnson

exponentially, while helping to support curated experiences exponentially, while helping to support curated experiences

globally for such a wonderfully collaborative and inclusive globally for such a wonderfully collaborative and inclusive

distributed workforce. We are honored to be an extension distributed workforce. We are honored to be an extension

arm of the events team and look forward to many arm of the events team and look forward to many

more collaborations.more collaborations.

ALEXANDRA SCHRECENGOST Founder & CEO

VirtualWithUs and CultureWithUs


OUR PARTNERS & STAKEHOLDERS

WLI ELEVATE partnered with internal and external

stakeholders to help raise awareness on the

Company’s position on women in the workplace.

• Showcased WLI ELEVATE as part of the internship

program of the Law Department Task Force on Fighting

Racism and Injustice (Internal Activation Team)

• WLI ELEVATE was featured during a presentation at

the NJ State Treasurer’s Office Virtual Symposium on

COVID-19, Women and the Economy demonstrating

the Company’s commitment to women.

• WLI ELEVATE collaborated with J&J Consumer to

showcase women empowered to create a more

diverse, equitable and inclusive environment.




OUR CHARITABLE-GIVING COLLABORATIONS

Season 3 also created additional opportunities in support of charitable organizations through

collaborations with partners who have shared values and interests:

LINGUA FRANCA • Donated $100 from every WLI ELEVATE branded sweater purchased to One Simple Wish to grant 160

life-giving wishes to girls and young women in foster care who have experienced abuse and neglect.

TIFFANY & CO.® • Donated 10% of the total retail value of any purchase made by U.S. based Johnson & Johnson

employees (up to a total corporate donation of $25,000) to international humanitarian organization,

CARE, and its H.E.R. (Health Equity and Rights) Program.

TORY BURCH • Tory Burch offered a 10% discount for all in-store purchases following her episode,

with these proceeds being donated to the Tory Burch Foundation in support of small,

women-owned businesses.

Nearly SOLD OUTin 1 week.$xx,xxx Raised!

Nearly SOLD OUT in 1 week. $1,300 Raised!

$7,000 Raised

$1,900 Raised


OUR INTERNAL AUDIENCE

Since its founding in Since its founding in MARCH 2020MARCH 2020,, the model the model WLI ELEVATEWLI ELEVATE adopted allowed the program to adopted allowed the program to SCALESCALE and and EVOLVEEVOLVE while while

CREATINGCREATING INNOVATIVE, FRESH AND ENGAGING CONTENT. INNOVATIVE, FRESH AND ENGAGING CONTENT.

WLI ELEVATEWLI ELEVATE has achieved unparalleled has achieved unparalleled INTERNAL INTERNAL GROWTHGROWTH and and ENGAGEMENTENGAGEMENT.. The episode audience has grown The episode audience has grown

from 63 for the first episode in from 63 for the first episode in 20202020 to over to over 8,500 REGISTRATIONS8,500 REGISTRATIONS for the last episode of Season 3. for the last episode of Season 3.

Over Over 10,000 JOHNSON & JOHNSON10,000 JOHNSON & JOHNSON employees from employees from 65 COUNTRIES65 COUNTRIES have already participated in have already participated in WLI ELEVATE. WLI ELEVATE.

ELEVATING ELEVATING Our ReachOur Reach


United States

Canada

Brazil

Mexico

United Kingdom

Belgium

Switzerland

Puerto Rico

Netherlands

Colombia

Germany

India

Ireland

France

Hungary

Argentina

Sweden

Chile

Italy

Georgia

Australia

Philippines

Spain

Greece

South Africa

Portugal

Egypt

United Arab Emirates

Romania

Russian Federation

Slovenia

New Zealand

Panama

Turkey

Poland

Lebanon

Slovakia

Morocco

Japan

Ecuador

Dominica

Denmark

Costa Rica

Bulgaria

Austria

United States Minor Outlying Islands

JOHNSON & JOHNSON WLI ELEVATE AUDIENCE PROFILE BY LOCATION



JOHNSON & JOHNSON WLI ELEVATE AUDIENCE PROFILE BY SECTOR


Medical Devices31%

Corporate13%

Consumer Health12%

Supply Chain7%

Pharmaceuticals37%

ATTENDEES

Sector Attendees Percentage

Pharmaceuticals 3480 37%

Medical Devices 2972 31%

Corporate 1226 13%

Consumer Health 1099 12%

Supply Chain 675 7% 7%7%12%12%

13%13%

31%31%37%37%


JOHNSON & JOHNSON WLI ELEVATE AUDIENCE PERSONAS

Using a behavioral dataset of over 10,000 people and leveraging the power of AI methods, WLI ELEVATE

was able to create data-driven audience personas to help create a more personalized experience and build,

engage and enrich its audience. This asset allows WLI ELEVATE to appeal more authentically and personally to

its audience, expand its reach and create WLI ELEVATE brand advocates.

ELEVATE ENTHUSIASTS

51% OF AUDIENCE51% OF AUDIENCE≈ 24 - 35 years

Attended 2 or more shows live

Prefer Livestream

Follow us on 1 social media platform

Filled out survey at least 1 time

Likely to donate/purchase from our partners

22ELEVATERS


Attended 4 or more shows live

Prefer Zoom

Follow us on 2 or more social media platforms

Filled out survey at least 2 times

Very likely to donate/purchase from our partners

11ELEVATE DABBLERS


Attended 1 show live

Prefer Livestream

If they follow us on social media then on LinkedIn

No feedback received

Not likely to donate/purchase from our partners

33



ENGAGING & TRANSFORMING

In Season 3, WLI ELEVATE expanded its impact by

combining internal communications, organic and paid

social media strategies to increase awareness and

accelerate follower growth. WLI ELEVATE continues

to survey viewers to help engage and transform the

audience for future episodes. Our impact, by the

numbers is highlighted below:

INTERNAL IMPACT

• 26,000+ reached by communication

• 10,732 unique registrations

• 92% registered for 3 or more episodes

EXTERNAL IMPACT

• 5,000+ followers across all social platforms

• Over 8M impressions of organic-generated content

• 120,000+ engagements with posts

• Unique reach of 1.2M Instagram users through the

paid social media campaign, delivering:

– 2.1M impressions

– 867,000 engagements

– 4,000 visitors to the WLI ELEVATE

Instagram page

OprahOprah WINFREYWINFREY

WATCH THIS FAN VIDEO FROM IG TV

IMMEDIATELY AFTER

EPISODE


https://www.instagram.com/tv/CTk4WSIoJbo/?utm_medium=copy_link


AUDIENCE EXPERIENCE

3%

17%

80%

2%

6%

92%

1%

12%

87%

0% 0% 0%

6%

94%

0% 1%3%

18%

77%

0% 0% 0%

10%

90%

0% 0% 1%

18%

81%

0% 0%2%

25%

73%

1% 1% 1%

17%

80%

0% 0%2%

14%

83%

0%

10%

20%

30%

40%

50%

60%

70%

80%

90%

100%

(Strongly Dislike) (Dislike) (Neutral) (Good) (Extremely Good)

TB JW VW IL EP NK RY MA GP MJB

4.85 STAR RATING



ELEVATING the WLI Corporate ChapterInspired by the success of the virtual WLI ELEVATE platform, the WLI Corporate Chapter sought to create fun, interactive

and engaging virtual events for its membership. From movies to knitting, Galentine’s Day to International Women’s Day, the

WLI Corporate Chapter provided an opportunity to uplift its members through networking, learning and reflection.

FEBRUARY

APRIL/MAYAWAKE (2-part film series)360 REGISTRANTSStraightening the Curve & The Joy Luck Club

MARCH

JUNETAKE KIDS INTO THEKITCHEN DAY 123

attendees

GALENTINE’S DAY219

attendees

KNITTINGEVENT143

attendees

INTERNATIONAL WOMEN’S DAY548

attendees

WLI ELEVATEPRE-SEASON LAUNCH PRE-SEASON LAUNCH

EVENTS 319attendees

Documents

ELEVATING Together