Emailand Business

Writing

EliminatE mistakEs that damagE your organization’s crEdibility

Spend a day with our professional email and business writing experts and you’ll discover: • 8emailpracticesguaranteedtokillyourcredibility

• Howyourauto-signaturelinemaysabotageyourprofessionalimage

• 10situationsinwhichyoushouldnevercommunicatebyemail

• Techniquesforwritingclear,briefmessagestoelicitaquickresponse

• 9commonblundersthatwillcauseyouremailstobeignored,avoidedorinstantlydeleted!

• Visualtrickstoincreasethereadabilityandretentionofyourmessage

• Andmuch,muchmore!(Seepages4–5fordetails)

The Dos and Don’ts of Professional Workplace Communication

Enroll Today!www.careertrack.com

Mail toCareerTrack P.O. Box 219468 Kansas City, MO 64121-9468

Fax 913-967-8847

PHONE1-800-556-3009

ONliNEwww.careertrack.com

Email and Business Writing

Intoday’seraofinstantcommunication,manyprofessionalsdashoffemailmessagespackedwithsloppymistakes,poorgrammar,abbreviated“textmessage-style”acronymsandwordfragments—allofwhichcontributetoaless-than-professionalimage.

If your attitude is “It’s just an email, so it doesn’t have to be perfect” you could be doing serious damage to your credibility, your professional image and even your future!

Yourwrittencommunicationisareflectionofyourprofessionalism,yourorganization’simageandyourbusinesssenseandstyle.Apoorlyworded,grammaticallyincorrectmessagemaydeterothersfromdoingbusinesswithyou,causeyoutocomeacrossasrude,lazyorignorantandreflectnegativelyonyouandyourorganization.

Email has become a vital tool for workplace communication

Easierthanaphonecallandquickerthanamemo,emailissoconvenientandcost-effectivemostpeoplenowuseitastheirpreferredmethodofcommunication.Thetroubleis,toomanytreatemailmorecasuallythantheywouldatelephoneconversationorotherbusinesscorrespondence.

Would you send out a letter printed on your company’s letterhead if it contained misspelled words, careless punctuation and incorrect grammar? Of course not!

Emailmessagesintoday’sbusinessenvironmentmust begrammaticallycorrect,readable,mistake-freeandprofessional.Andthat’swherethistrainingcomesin.Email and Business Writingisanessentialguidetotop-notch,effectivebusinesscorrespondence—packedwiththeprotocolsandwritingessentialscriticaltoelectronicworkplacecommunication.

Become a morepersuasive, powerful and professional

email communicator in just one day of training!

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Enroll Today! • www.careertrack.com

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Make sure your message is perfect before you hit Send!

5 rEasOns you should not miss this seminar:

2) You’llincreasethereadability,impactandcredibilityofallyourmessages.

3) You’llfindouthowtoavoidsendingsensitiveorambiguousinformationthatcouldputyourorganizationatrisk.

4) You’llearntherespectofcolleagues,businesspartners,clients,vendorsandeveryoneelseonyourcontactlist.

5) You’llgainpracticalwritingskillsthatapplytoall yourworkplacecorrespondence.

Did you know that ISPs, networks and spam filters constantly revise their spam criteria to make sure emails with a high “spam score” are rejected, returned or deleted? This course will show you how to avoid sending unintentionally “spammy” messages so your emails reach their recipients unscathed!

Injustonedayoffast-paced,high-energytraining,you’lldiscoverhowtocraftgrammaticallycorrectmessagesthatareconciseandtothepoint.Bestofall,they’llgarneraswiftresponse.You’lllearntosidestepcommonemailblundersandfauxpasthatcauseconfusion,frustrationandembarrassment.Andyouwillgainvaluablestrategies,tipsandideastoenhancethewayyouuseemail.

Ourtrainersforthiscoursearehand-pickedtechnologyexpertswhohaveworkedextensivelyinInternetcommunication.They’llguideyoupastpotentialemailpitfallsandlandmines,showyouhowtovastlyimproveyourwrittencommunicationskillsandgiveyouthetoolsandtechniquestoturnoutprofessional,polishedcorrespondencetoreflectyourintegrityandprotectyourcompany’simage.

1) You’lllearnhowtobeamoreprofessional,polishedandpersuasivecommunicator.

Email and Business Writing

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sEMInar agEndaProgram Hours: 9:00 a.m. to 4:00 p.m.

The “write stuff:” Focus on grammar, punctuation and style• Howtowritewithclarity,brevityandquickresponse

• Keydifferencesandsimilaritiesbetweenemailandprintcommunications,plus acomprehensivereviewofthedosanddon’tsofprofessionalcorrespondence

• Whattoaskyourselfbeforeyoubeginanymessageorbusinesscommunication:essentialplanningtechniquestosaveyoutime,improveyourwritingandgettheresultsyouwant

• Shortcutsforfaster,moreaccurateemailsthatarequickertoreadandreactto

• Howtousebullets,indents,spacingandoverallmessagelayouttoincreasereadabilityandretention

• Alookatthewayiconsand“specialty-background”customemailscanaffectreadabilityandcredibility

• Howfont,colorandsizeselectionscanincreaseordecreasethereadabilityofyourmessage

a great impression: It’s at your fingertips, every day• Whycasualconversationsandstream-of-consciousnessmessagescanbackfireandstepsyoucan

taketobuildbetterhabits

• 7strategiestopreventmisinterpretationandsetthetone—they’llensureyouremailmessageisprofessional,tactfulandoptimallyreceived

• Whenyou’reallsettodeliverasarcastic,angryorsnippymessage:tacticstohelpyouresistthetemptationtohit“send”

• Howtoavoidsurefire“credibilitykillers”inyourauto-signatureline

• Imagesandinformationyoumustprotect,andwhydigitizingyourpersonalsignatureisabadidea

• 9badhabitsthatdrivecoworkerscrazy—thesecommonpracticesmaybecausingyouremailstobeignored,avoidedorinstantlydeleted

• Therulesofemailresponse:when,why,howquicklyandhowoftentoattendtoyourinbox

Email and Business

Writing

WOrKBOOK

Take away a comprehensive manual and ensure everything you’ve learned goes home with you!IncludedinyourtuitionisafreeEmail and Business Writing manualthattouchesoneverythingyourtrainerwillcoverduringtheday.Thisinvaluableresourcefreesyoufromexcessivenote-taking,allowsyoutolisten,learnandparticipateandservesasahandydeskreferenceyou’llturntoagainandagain!Packedwithexamples,references,dosanddon’ts,checklistsandmuchmore,itwillhelpyoustayontrackandcontinuetoturnoutclear,mistake-free,professionalcorrespondenceonceyou’vereturnedtotheoffice.

Enroll Today! • www.careertrack.com

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The politics of email: Make sure your messages are PC!• Whoshouldbeincludedinemailcommunications(andwhoshouldn’t)

• Theproperuseofthecourtesycopy(Cc)andblindcourtesycopy(Bcc)linesandhow“actualdistribution”variesbyemailsystems

• Emaildirtytricksandunderhandedpoliticalmovesthatdamagerelationshipsandputyourintegrityinquestion

• ThepoliticallycorrectwaytolistindividualsintheTo, CcandBccfields—theorderofthenamescanbecritical!

• 8unintentionalemailpracticesguaranteedtocreateconflict,misunderstandingsandmisperceptions,and killyourpersonalcredibility

• Howtodeterminewhethertoemail,putitinwriting,makeaphonecallorvisitinperson

• 10situationsabsolutelyinappropriateforemail

• 4thought-provokingquestionstoconsiderbeforeforwardinganemailorattachmentthatcouldhavepoliticalorbusinessconsequences

• Professional,polite,proactivewaystoword“outofoffice”auto-repliesandmessages

Troubleshooting tactics: Be ready to act and react • Whateverysavvyemailermustknowaboutcommunicatingtosmartphonesandtablets

• Howtotactfullydealwithcoworkerswhoemailexcessively,forwardeverythingorinundateyourinboxwithjokesandcutesymessages

• Whattodowhencoworkersorassociatesareforwardingwork-inappropriateadultjokesandimages

• Diplomatic,professionalwaystohandlemissendsthatcouldhurtfeelings,divulgeconfidentialinformationorembarrasstherecipient

• Appropriatewaystorespondtorants,threats,swearingandotherout-of-boundsbehavior

• Securityrules:absolutemuststopreserveconfidentialityandprotectcompanyinformationinelectroniccommunications

• Importantfactstoknowaboutyourcompany’semailsystemsoyoucanuseitmoreefficientlyandeffectively

all of our seminars are 100% saTIsFaCTIOn gUaranTEEd!We’reconfidentthisseminarwillprovideyouwiththeskills,toolsandtechniquesyouneedtobecomeamoreeffective,polishedandprofessionalemailcommunicator.Ifforanyreasonyouaredissatisfied,sendusaletter(Attn:CustomerRelations)within30daysofyourseminarattendancestatingthereasonyouwerenotsatisfied,andwe’llarrangeforyoutoattendanotheroneofourseminarsorreceiveafullrefund–hassle-free.

Who should attend?Thetruthis, everyone should!Thiscourseisabsolutelyessentialforanyonewhowantstolearnhowtocomposewell-writtenmessagesandcorrespondmoreeffectivelythroughemail.

• Supportstaff,administrativeassistants,secretaries

• Supervisorsandmanagers

• Teamleaders

• Projectmanagers

• Businessprofessionals

• Anyonewhousesemailinday-to-daybusinesscorrespondence

Why risk sending even one poorly worded, confusing or rambling message? register today and gain the skills you need to convey a sense of polished professionalism every time you hit “send!”

Email and Business Writing

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What’s your“netiquette” IQ?

• Doyouknowhowtoavoidtriggeringspamfiltersandkeepyourcorrespondencefrombeingfilteredintooblivion?

• Whatdoyouimplywhenyoutypeyourmessageinall-capsorallinlowercase?

• DoyouknowhowtoproperlyusetheTo, CcandBcc fields?

• Isitagoodideatowriteyouremailsexactlyasifyouwerespeaking?

• Shouldyoualwaysspell-checkyouremails?

• Whatisthebestwaytosendverylargeattachments?

• Whenareemoticons,coloredtype,fancyfontsandotherformattingstylesappropriateandwhenaren’tthey?

• Isitsometimesacceptabletoforwardajoke,chainletterorothertypeofhumorous“nonprofessional”emailtoacolleague?

• Whatarethelatestdevelopmentsinvirusprotection?

• Doyouknowthepropersentencestructureforwritingbusinessemails?

If you aren’t absolutely certain you know the answers to these questions, don’t miss Email and Business Writing. Register today, and gain all the skills you need to write clear, concise, correct messages and deliver electronic correspondence that says exactly what you want it to!

Enroll Today!Hurryourseatsfillfast.Guaranteeyourenrollmentbypayingyourtuitiontoday.Youwillreceiveaconfirmationonceyourregistrationiscomplete.Payment is due before the program.

Quick Confirmation!Toreceiveyourconfirmationwithin48hours,pleasecompletetheQuickConfirmationsectionoftheregistrationform.Besuretoprovideuswithyouremailaddressand/orfaxnumber.

Program ScheduleCheck-in: 8:30a.m.–9:00a.m.Program: 9:00a.m.–4:00p.m.

Cancellations and SubstitutionsYoumaycancelyourregistrationupto10daysbeforetheprogramandwewillrefundyourtuitionlessanominalcancellationfee.Substitutionsandtransfersmaybemadeatanytimetoanotherprogramofyourchoicescheduledwithin12monthsofyouroriginalevent.Pleasenote,ifyoudonotcancelanddonotattend,youarestillresponsibleforpayment.

Please Note• Youwillbenotifiedbyemail,faxand/ormailifanychangesaremade

toyourscheduledprogram(i.e.,date,venue,cityorcancellation).• Walk-inregistrationswillbeacceptedasspaceallows.• Forseminaragerequirements,pleasevisit

http://www.careertrack.com/faq.asp#agerequirements.• Please,noaudioorvisualrecording.• Lunchandparkingexpensesarenotincluded.• Dressinginlayersisrecommendedduetoroom

temperaturevariations.• YouwillreceiveaCertificateofAttendanceattheendoftheprogram.

Tax-Exempt OrganizationsIfyouaretax-exempt,enteryourtax-exemptnumberinSection4ontheRegistrationForm.PleasemailorfaxacopyofyourTax-ExemptCertificatewithyourregistrationforpaymentprocessing.

Tax DeductionIfthepurposeofattendingaCareerTrackprogramistohelpyoumaintainorimproveskillsrelatedtoemploymentorbusiness,expensesrelatedtotheprogrammaybetax-deductibleaccordingtoI.R.C.Reg.1.162-5.Pleaseconsultyourtaxadvisor.

Continuing Education CreditCareerTrackoffersContinuingEducationCreditsbasedonprogramlengthandcompletion.CreditsareissuedaccordingtotheNationalTaskForceforContinuingEducationguidelines,andapprovalisatthediscretionofyourlicensingboard.Questions and concerns should be directed to your professional licensing board or agency.

CareerTrackisregisteredwiththeNationalAssociationofStateBoardsofAccountancy(NASBA)asasponsorofcontinuingprofessionaleducationontheNationalRegistryofCPESponsors.StateboardsofaccountancyhavefinalauthorityontheacceptanceofindividualcoursesforCPEcredit.Complaintsregarding

registeredsponsorsmaybesubmittedtotheNationalRegistryofCPESponsorsthroughitswebsite:www.learningmarket.org.Thiscoursequalifiesfor6CPEcredits.ToobtainacertificatedocumentingyourCPEcredits,pleasevisithttp://www.careertrack.com/certificate.Certificateswillbeavailable10daysafteryoureventhasended.

rEgIsTraTIOn InFOrMaTIOn

On-sITE TraInIng sOlUTIOns

get the results You’re looking For!Bringourpowerful,high-impacttrainingprogramstoyourorganizationandshowyouremployeesyou’reseriousabouttheirprofessionalgrowthandachievingcriticalorganizationalgoalsandobjectives.

Choose From Over 150 Courses!Frommanagementdevelopmenttocustomerservice,ourcomprehensivelibraryofcoursesprovidesalearningexperiencethatisengaging,interestingandintriguing!

Tailor the Training to Meet Your specific needs!

We’llhelpyouchoosetheappropriatecoursesforyourorganizationandtailoreachonetoaddressyourspecificgoals,issuesandschedulingconcerns.

Maximize Your Training Budget!On-SiteTrainingallowsyoutotrainworkgroups,teamsandentiredepartmentsforlessthanthecostoftraditionalpublicseminarsorothertrainingoptions.

Giveyourstafftheskills,knowledgeandconfidencetheyneedtomeettoughworkplacechallengeshead-on,realizetheirfullpotentialandperformattheirpeak.

For a free consultation, visit us online at careertrack.com/onsite,

call us at 1-800-944-8503 or scan the code below!

Update Your Contact Information!Simplymakecorrectionstothemailinglabelonthebackpageofthisbrochure.MailcorrectionstoP.O.Box413884,KansasCity,MO64141-3884orfaxto913-967-8847.We’llchangeourrecordsfortheverynextupdate.Thanks!

Copyright2012

Enroll Today! • www.careertrack.com

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Emailand Business

Writing

EliminatE mistakEs that damagE your organization’s crEdibility

The Dos and Don’ts of Professional Workplace Communication

EnrOll TOdaY!

Mail toCareerTrack P.O. Box 219468 Kansas City, MO 64121-9468

Fax 913-967-8847

PHONE1-800-556-3009

ONliNEwww.careertrack.com

YOUR VIP# IS: WINQ

learn how to:• Eliminateblunders,fauxpasanderrorsthatkillcredibility

• Conveyamoreprofessional,polishedimage

• Powerupyourwrittencommunicationskills

• Avoidcommonmistakesthatsendthewrongmessage

• Boostthereadabilityandimpactofeveryemailyouwrite

• Ensureyouremailsarealwaysaccurate,conciseandcomplete

REGISTRATION FORM — EMAIl AND BUSINESS WRITING

MO. YR.

Please attach a copy of your Tax-Exempt Certificate for payment processing.

Note: If you’ve already registered by phone, by fax or online, please do not return this form.

Important: Send your payment now. Tuition is due before the seminar. Please make checks payable to CareerTrack and return form to: P.O. Box 219468, Kansas City, MO 64121-9468. Our federal ID# is 43-1830400 (FEIN).

Please add applicable state and local tax to your payment for programs held in Hawaii (4.16%), South Dakota (6%) and West Virginia (6%).

Please check one of the following: 1. h Registration fee enclosed. Check # Amount $

2. h Our Purchase Order is attached. P.O. #

3. h Bill my organization. Attention:

4. h Charge to: N AmEx N Discover N MC N Visa Exp. Date:

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Seminar Date: Event #:

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City: St: ZIP:

Tele: Fax: h Mr.Approving Mgr’s Name: h Ms.

Job Title:

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Quick Confirmation Please email or fax my confirmation to me within 48 hours.

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h Mr.h Ms.

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Email Address:Please list additional names on a separate sheet.

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Please register me for Email and Business Writing, a one-day seminar. Group discounts available; see page 7 for details.

❏YEs!

SEMINAR

1YouR oRgANIzA-tIoN

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who wIll bE AttENdINg

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MEthod of pAYMENt

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