Elisa Hutchings Portfolio

PortfolioElisa Hutchings

Contact

Elisa Hutchings909 Lyon PlRoseville, CA [email protected]

Table of Contents

Public Service Announcement - 4Brochure - 6Montage - 8

Event Advertisement - 10Photodesign - 12

Business Card - 14Stationary - 16

Logos - 18Flier - 20

4Public Service AnnouncementDescription

A public service announcement about vaccinating our children.

Date3/12/2015

Course/InstructorART 235 Section 2 Anthony Carpenter

Program(s)/Tools Adobe Illustrator, Adobe Photoshop

Objectives:Based on your color comps and feedback, create your final posters. Be sure your posters relate to one another so they can stand together in a portfolio.

Process:I first began by sketching out various ideas and options for different Public Service Announcements. Once I chose my concept I took pictures of the games that I would use as my backgrounds. I then used Illustrator to image trace the images. This created an almost drawn appearance to the images. I then added the text and the company logo. I then took the images I had created in Illustrator and placed them in a mock-up to give an idea of what they would look like if they were printed.

6BrochureDescription

Brochure to advertise the state of Utah.

Date3/29/2015

Course/InstructorComm 130 Section 11 Emily Kunz

Program(s)/ToolsAdobe InDesign, Adobe Illustrator

Objectives:Set up and align a two-sided, folded document. Create an original, new logo and use it in a brochure. Incorporate quality images. Incorporate at least four quality images, not including the logo. One should be clipped in Photoshop and text-wrapped in InDesign so the text follows the cutout shape of the image. Write at least 250 words of original copy in at least three paragraphs, headers, and subheaders. Trim for a full bleed and print in duplex (two-sided) color.

Process:I started off by setting up the layout of the brochure in InDesign. I then found my images in the creative commons of Flickr. I opened them in Illustrator and image traced them into gray scale. This allowed me to pick and choose the parts of the image that I wanted to keep. To keep with the grunge theme I did remove some portions of the images. Once the images were finished I placed them into the layout and made sure that my body text wrapped around the images.

7We are much more than just a state, we are a state of mind.

Come vis it Utah.

Utah by the Numbers

Check out Vis itUtah.com to plan your next adventure.

State Parks437 National Monuments5 National Parks2 National Recreation Areas1 National Historic Site

Ski and SnowWe really do have the greatest snow on earth. During the winter our mountains become the preeminent place to ski and snowboard. The 2002 Winter Olympics solidifi ed our facilities and amenities. Want to go on even greater adventures? We also o er snowmobiling, snowshoeing, Nordic skiing and ski touring.

Outdoor recreationYou could spend years just exploring our national parks. Hike, Backpack and mountain bike through Zion National Park. Raft, boat and kayak in the majesty of Lake Powell. There is no shortage of adventure that can be had from mountains to desert there is something for everyone.

Arts and MuseumsWant to engage your artistic side? Utah is home to a wide variety of museums that are meant to enlighten, edify and enthrall. Come visit the largest art museum in the Intermountain West: The Utah Museum of Fine Arts. We are also home to a great variety of performing arts: The Utah Shakespeare Festival, in Cedar City, Utah Symphony | Opera, Ballet West.

History and CultureWe come from a rich background of Mormon

and Native American history. Dating all the way back to the prehistoric period, abounding in dinosaur fossils to the

Puebloan cultures of the Anasazi to the forts of the pioneers.

We became a state on January 4th 1896 and these

cultures have combined to create the image and

heart of Utah today.

SportsWe love our sports! Down to the Holy War between the U of U and BYU to the MLS soccer champs Real Salt Lake. Come take in a night of basketball with the Jazz at the EnergySolutions Arena.

Food and NightlifeOur urban hubs o er great locations for eating, playing and shopping. Come experience the brand new City Creek Center encompassing two entire city blocks it is the center of Salt Lake and o ers shopping and dining experiences. The retractable ceiling makes it the place to be no matter the weather.

8MontageDescription

Spiritual photo montage with the February Visiting Teaching Message.

Date2/11/2015


Program(s)/ToolsAdobe Photoshop

Objectives: Use the FOCUS design process with strong focal point and flow

Unify a layout with a consistent theme and dominant spiritual message

Learn to blend two or more images together gradually, using masks

Demonstrate more advanced Photoshop skills for layout with multiple elements

Use a mask to apply a filter to one part of the image

Apply typography principles (titles, quotes, events or scripturesyour choice)

Format type: Legibility; Small copy & Title with varying text size. Theme word(s)

Select good quality images

Process:For this project I used Photoshop to create a montage of images. I did this by using layer masks on each of the images and using the brush tool to feather out the edges. This creates a faded look that I think turned out very successful.

10

Event AdvertisementDescription

Event advertisement for a Decorating Expo.

Date2/1/2015


Program(s)/ToolsMicrosoft Word

Objectives: Comprehend image sizing (how pixels and inches work together)

Find, scan and import a high-quality image.

Create a full-bleed design.

Choose a color scheme and typeface(s) that work for your message and audience.

Learn to use only Word design features without using any Adobe programs, including Photoshop.

Process:I created this flier using only Word. I never thought I would be able to create a full on advertisement on Word because it does not have all the capabilities that a program like InDesign does. I was very excited for this opportunity because we do not always have the specialty programs so being able to use a basic Word processor is genius. I really tried to have some great contrast in my typography as well as creating repetition by using the colors from the image in the type.

12

PhotodesignDescription

Personal business advertisement.

Date2/7/2015


Program(s)/ToolsAdobe Photoshop

Objectives: Learn basic photography skills.

Choose a color scheme, take a photo to match those colors, then incorporate the colors into the layout.

Use a digital camera to take a quality image, then download it.

Adjust image levels, saturation, color balance, sharpen tool on separate layers for NDE (non-destructive editing.)

Size and crop the image, then place on an 8.511 page layout.

Use layers to design text, and repeating graphic elements in Photoshop.

Print with full-bleed margins. Trim only 1/8 (0.125) from all four sides.

Process:I created this ad using the Adobe Photoshop program. This allowed me to edit an image I had taken using Levels, Vibrance/Saturation, Selective Color and Sharpness to make it interesting and beautiful. From there I added text and visual elements to create repetition. I also worked on choosing a color scheme and finding a way to display it creatively on the ad.

14

Business CardDescription

Business Card design for WinCo Foods. All graphics created by myself.

Date3/1/2015



Objectives: Use the basic tools in Illustrator & InDesign.

Create a new logo to fit a company or personal image. Do not imitate existing logos or use previous designs. Dont use photos or live trace.

Use the new logo to design consistent layouts for a business card and letterhead. Photos are okay on business card and letterhead as additional design elements. Letterhead should be 8.5 x 11, full-bleed optional, but trim only .125. Business card should be 3.5 x 2 and printed above center on a vertical page.

Apply typography rules, keeping small copy.

Keep designs simple with light watermarks and drop shadows and plenty of white space.

Include contact information: name, address, phone, website, and email on each piece. Use periods, bullets, or spaces in phone number; no parentheses/ hyphens.

Process:I used Illustrator to create the logo and the design of the curved wording. I then imported the designs I created into InDesign where I added the contact information .

16

StationaryDescription

Letterhead design for WinCo Foods. All graphics created by myself.

Date3/1/2015



Objectives: Use the basic tools in Illustrator & InDesign.

Create a new logo to fit a company or personal image. Do not imitate existing logos or use previous designs. Dont use photos or live trace.

Use the new logo to design consistent layouts for a business card and letterhead. Photos are okay on business card and letterhead as additional design elements. Letterhead should be 8.5 x 11, full-bleed optional, but trim only .125. Business card should be 3.5 x 2 and printed above center on a vertical page.

Apply typography rules, keeping small copy.

Keep designs simple with light watermarks and drop shadows and plenty of white space.

Include contact information: name, address, phone, website, and email on each piece. Use periods, bullets, or spaces in phone number; no parentheses/ hyphens.

Process:I used Illustrator to create the logo and the design of the curved wording. I then imported the designs I created into InDesign where I added the contact information .

18

LogosDescription

Logos for my personal Studio where I teach piano lesson.

Date2/21/2015


Program(s)/ToolsAdobe Illustrator

Objectives: Create three completely different, original logos to fit a company or personal image that will appeal to the

audience. Do not imitate existing logos or use previous designs.

Use only the Illustrator tools to create and draw your logos.

Gather opinions from at least ten people about which logo appeals most to them.

Process:I used Adobe Illustrator to create my logo graphics and type. I mainly utilized the pen tool to create my shapes and I really tried to make them work together with the type as a whole.

20

FlierDescription

Event flier for a conference on leadership.

Date1/25/2015


Program(s)/ToolsAdobe InDesign

Objectives: Apply the design principles and use appropriate typography.

Incorporate basic InDesign skills to improve basic flier layout.

Retrieve image and logo from links on this page.

Create a project folder with image, logo and InDesign document to keep links in InDesign intact.

Process:I created this flier using the Adobe InDesign program. This allowed me to really put together the images and text in one place. I really tried to focus on alignment and contrast the most. I made sure that everything on the page aligned to something else. A key example of this is the right side of the page, the decorative bar aligns with the gradient text box and the image itself. I used contrast in the title of the flier to stress the idea of a conference as well as the contrast in font size to emphasize the important information and create a cohesive visual hierarchy.

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Elisa Hutchings Portfolio