Ellen_Britanico_How to Use Google Analytics

8/13/2019 Ellen_Britanico_How to Use Google Analytics

1/90

HOW TO USE

GOOGLE ANALYTICS

Ellen Britanico - How to use Goggle Analytics 1


2/90

Google Analytics is very

useful tool for tracking sitestatistics



3/90


4/90

how many users are visiting

your blog



5/90

how often users are visiting

your blog



6/90

which of your posts are

most popular



7/90

which search terms visitors

found you through



8/90

where your visitors

are coming from



9/90

It basically helps website

owners measure



10/90

how users interact with

the website content.



11/90

It is your eyesand ears of

your website.



12/90

To start with, got to Google

Analytics website.



13/90

On your browser, type

www.google.com/analytics



14/90



15/90

Click Create an account



16/90

Sign in with your google

account



17/90

Type your email address



18/90

Type your password



19/90

Click Sign in



20/90

Quick view in creating an

account



21/90

On the right side of the

page



22/90

Click Sign up



23/90

Choose from website or

mobile app



24/90

Select a tracking method



25/90

By clicking the circle



26/90

Choose the Universal

Analytics since it offersmore features



27/90

Of the website you want to

follow



28/90

Sep up the Account Name



29/90



30/90

Name the website to



31/90

differentiate it from your

other tracked sites.



32/90

Type in the web site URL

here



33/90

Choose Industry Category



34/90

Choose Reporting Time

Zone



35/90

used as the day boundary

for your reports .



36/90

regardless of where the

data originates.



37/90



38/90

Get Tracking ID



39/90



40/90

Click I Accept



41/90

Youre tracking ID



42/90

Your tracking code



43/90

copy and paste this code into

every webpage you want totrack.



44/90

Copy the tracking code and

paste it into the HTML



45/90

of your web page just

before the closing head tag.



46/90

Allow 24 hours for Google

Analytics



47/90

to begin tracking your

website data.



48/90

Go back to your Google

Analytics account



49/90

Click Reporting



50/90

A quick view of

your report


Dashboard


51/90

provides fast

access to mostcommonly viewed

reports


Shortcut


52/90

straight from the Home tab



53/90

This is where you

monitor


IntelligenceEvents


54/90

changes in traffic patterns



55/90

It could be daily, weekly or

monthly



56/90

This is where you

monitor visitoractivity


Real-Time


57/90

as it happens on your

site.



58/90

Data updates continuously



59/90

Each page view is reported

seconds after it occurs.



60/90

Real-Time shows the number

of people on your site rightnow



61/90

the keywords and sites that

referred them.



62/90

which pages they're viewing,

conversions as they happen.



63/90

Use this section

to understand

your audience

characteristics


Audience


64/90

Provides information on

audience behavior,

demographics



65/90

.. Browsers and networks

being used



66/90

.. Mobile devices being use.



67/90

Use this section

to evaluatereferrals and

campaigns.


Acquisition


68/90

How actively are users

engaging with your site andcontent?



69/90

Review engagement metrics

like Bounce Rate,



70/90

Pages/Visit, andAvg. Visit

Duration.



71/90

Use this sectionto explore


Behavior


72/90

how people find and

interact with your content.



73/90

Conversions



74/90

measure howwell your site


Goals


75/90

or app fulfills targeted

objectives.



76/90

is a snippet ofcode


Ecommercetracking


77/90

you can include on your site

or app.



78/90

to collect transaction data

like product sales, purchase

amounts



79/90

billing locations, and

connect it to your Google

Analytics account.



80/90

BENEFITS OF GOAL



81/90

Use this information to

improve site content anddesign



82/90

Goals help you make

smarter decisions aboutyour marketing efforts



83/90

Tells you which marketing



84/90

campaign or referral

converted the most visitors.



85/90

Now you know whats in

Google Analytics



86/90

Make better planning and

decision making for yourwebsite.



87/90

For more additional

information



88/90

On using google analytics



89/90

Check out their manual



90/90

Google_Analytics_Training.pdf

Documents

Ellen_Britanico_How to Use Google Analytics