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Open
Innovation:
moving
beyondtraditionaltraditional
frames.
Lucia Chierchia
Milano, 15th Sep 2015
open Innovation is a new way to do business, through the synergy between internal and external networks
open innovation is about people
“Let’s Drive the Carwhile Building it!”
Role:
Bridge btw external network of Innovators and
company stakeholders.
Responsibility:
Capture new innovative business solutions outside
the company and promote internally.
Move beyond the trusted network, reaching innovators in new ecosystems.
Universities &
Research Centers
Universities
& Research Centers
Open
Network
Industries
Customers
Suppliers
Trusted
Network
Industries
Private
Inventors
Start-Ups
Electrolux Confidential
The 3 Pillars Strategy
Electrolux Confidential
Challenges
from targeted challenges…
Targeted challenge - example
Targeted challenge - example
…to inspired challenges
Inspired challenge - example
Inspired challenge - example
OI Ideas
Decision Makers
Steering Committees
to filter & manage ideasDecision
Makers
The Challenges Triangle
Subject Matter Experts
Network of experts
to understand value of ideas
OI Ideas
Proposals from
external non-trusted
networksExperts
OI
Ideas
The Challenges Process
Focus Scout Screen OIBLaunch
• Specifications• Focus Areas
• Networks Selection• Challenges Launch
• Ideas Identification• Ideas Clustering• Data Collection
• Deliverables Analysis• One-Page Preparation
• Promotion to internal stakeholders
Electrolux Confidential
Output: OI Ideas Portfolio
The Challenges Process
Focus Scout Filter OIBLaunch
Electrolux Confidential
OI Ideas Portfolio
Electrolux Confidential
Network
Innovation
Alliances
Innovators
Brokers
Build alliances with intermediate partnersto reach innovators.
Brokerage
Alliances
Brokers
Innovators
Electrolux
Brokers
Innovators
from OI platforms…
Platforms – example: scouting companies
Success
Fee
50
100
Flat
Fee
Flat
Fee
Platforms – business model
0
…to OI interfaces
Interfaces – example: banks & investors
Fl
at
F
e
50
100
Success
Fee
Flat
Success
Fee
Interfaces – business model
e
e
Flat
Fee0
The Network Triangle
Internal
OI
Network
External OI Network
Internal OI Network
Company Departments who
propose ideas from internal or
external creativity
External
Trusted
Network
External OI
Network
External Trusted Network
Trusted Innovators who propose
ideas from running and new
collaboration
External OI Network
New Innovators who
propose ideas for existing
and new businesses
The Network Process
Focus Scout ScreenLaunch OIB
• Evolutions• Focus Areas
• Networks Selection• Research Plan
• Brokers Identification• Brokers Clustering• Data Collection
• Deliverables Analysis• One-Page Preparation
• Promotion to OI Team
The Network Process
Output: OI Brokers Portfolio
Focus Scout FilterLaunch OIB
OI Brokers Portfolio
Electrolux Confidential
Mindset
NIH
Syndrome
Fearing Diversity
NIH Syndrome
• Everything coming from outside is
suspicious and not reliable
• We’re the best, only what we do create
is good enough for our customers.
Let’s break some syndromes/paradigms…
IP
Paradigm
Fearing
Diversity
IP Paradigm
• A great portfolio of Patents is key for
success.
• We have to control and own IP to
deliver innovation
Fearing Diversity
• Different opinions, cultures,
vision are a barrier.
Electrolux Confidential
Synergy
Valuing Diversity
Synergy
• Innovation comes from synergy
between people inside and outside the
company.
…and build new interactions
Electrolux Confidential
IP UsageValuing
Diversity
IP Usage
• We don’t have to control our IP to
create innovation...
• It is the use of IP that enables
innovation.
Valuing Diversity
• Diversity is a value to find new
horizons and capture new
opportunities beyond traditional
frames.
what’swhat’s
OI 2.0?
