EM Ad Specs

P R E S E N T E D B Y F i r s t n a m e L a s t n a m e A u g u s t 2 5 , 2 0 1 3⎪

2 Yahoo Confidential & Proprietary

LREC / MPU

Flash

40KB SWF, Flash 9 AS2 or below, 25fps or below Exception: 24fps on Flickr

Image40KB JPG or GIF Exception: maximum 30KB on Flickr

Animation30 seconds recommendedcan loop only once on Flickr

BorderRequired on all sides if color tone of the creative does not contrast well with page background

Dimensions 300×250

Turnaround 3 working days

Third party serving Available, IFRAME tags required

Third party trackingClick commands and one 1×1 pixel per ad

Video and Audio Available, +2 working days

Polite downloading Available, +2 working days

Ad Specs

3 Yahoo Confidential & Proprietary

N / Leaderboard

Flash40KB SWF, Flash 9 AS2 or below, 25fps or below

Image 40KB JPG or GIF

Animation 30 seconds recommended

Border

Required on all sides if colour tone of the creative does not contrast well with page background

Dimensions 728×90

Turnaround 3 working days

Third party serving Available, IFRAME tags required

Third party trackingClick commands and one 1×1 pixel per ad

Video and Audio Available, +2 working days

Polite downloading Available, +2 working days

Ad Specs

4 Yahoo Confidential & Proprietary

SKY

Flash40KB SWF, Flash 9 AS2 or below, 25fps or below

Image 40KB JPG or GIF

Animation 30 seconds recommended

Border

Required on all sides if colour tone of the creative does not contrast well with page background

Dimensions 120×600 / 160x600

Turnaround 3 working days

Third party serving Available, IFRAME tags required

Third party trackingClick commands and one 1×1 pixel per ad

Video and Audio Available, +2 working days

Polite downloading Available, +2 working days

Ad Specs

5 Yahoo Confidential & Proprietary

HB

Flash40KB SWF, Flash 9 AS2 or below, 25fps or below

Image 40KB JPG or GIF

Animation 30 seconds recommended

Border

Required on all sides if colour tone of the creative does not contrast well with page background

Dimensions 234×60

Turnaround 3 working days

Third party serving Available, IFRAME tags required

Third party trackingClick commands and one 1×1 pixel per ad

Video and Audio Not available

Polite downloading Available, +2 working days

Ad Specs

6 Yahoo Confidential & Proprietary

Half Page

Flash40KB SWF, Flash 9 AS2 or below, 25fps or below

Image 40KB JPG or GIF

Animation 30 seconds recommended

Border

Required on all sides if colour tone of the creative does not contrast well with page background

Dimensions 300×600

Turnaround 3 working days

Third party serving Available, IFRAME tags required

Third party trackingClick commands and one 1×1 pixel per ad

Video and Audio Available, +2 working days

Polite downloading Available, +2 working days

Ad Specs

Rich Media

7Yahoo Confidential & Proprietary

8 Yahoo Confidential & Proprietary

Base120×600 / 160x600, up to 40KB SWF, Flash 9 AS2 or below, 25fps or below

Expandable overlay420×600, 100KB combined with base SWF, Flash 9 AS2 or below, 25fps or below

Expansion direction Left

Image 120×600, 40KB JPG or GIF

User initiationClick-open + click-close

Border

Required on all sides of the base unit if its colour tone does not contrast well with page background

Turnaround time 5 working days

Frequency cappingsueddeutsche.de home page only: once per user per day

Third party trackingClick commands and one 1×1 pixel per ad

Expandable SKY Ad Specs

9 Yahoo Confidential & Proprietary

Base300×250, up to 40KB SWF, Flash 9 AS2 or below, 25fps or below

Expandable overlay560×300, 100KB combined with base SWF, Flash 9 AS2 or below, 25fps or below

Expansion direction Left and down, covering the base

Image 300×250, 40KB JPG or GIF

User initiation

Roll-over + roll-out or click-open + click-closeException:Expandable 300×250 on Yahoo! Answers and we7 must be click-initiated

Border

Required on all sides for the base unit if its colour tone does not contrast well with page background

Turnaround time 5 working days

Frequency cappingsueddeutsche.de home page only: once per user per day

Third party trackingClick commands and one 1×1 pixel per ad

Expandable LREC Ad Specs

10 Yahoo Confidential & Proprietary

Base300×250, up to 40KB SWF, Flash 9 AS2 or below, 25fps or below

Floating content

90,000 square pixels (300×300), 100K combined with base SWF, Flash 9 AS2 or below, 25fps or below

Image 300×250, 40KB JPG or GIF

Duration 15 seconds

Frequency capping Once per user per day

Border

Required on all sides of the base unit if its colour tone does not contrast well with page background

Turnaround time 5 working days

Third party servingAvailable, DARLA IFRAME ad served sites are subject to different rules

Third party trackingClick commands and one 1×1 pixel per ad

Floating LREC Ad Specs

11 Yahoo Confidential & Proprietary

LREC Video-FI Youtube

Requirements

The Video-Fi YouTube is a simple format. All that you need to deliver is the youtube video code of your video (eg. ojznznj5NFs), and we’ll do the rest!

For counting purposes (YouTube video counts) the auto-play is switched off so play and sounds are user initiated

The video has to be already available publicly in YouTube in order to test the ad works ok on Yahoo!.

Non-flash users are shown the same experience as watching the video directly on youtube

we can only track the delivery and not the completion rate or interaction of the video.

Turnaround time: 3 working days

Ad Specs

12 Yahoo Confidential & Proprietary

SHUFFLE BOXREQUIRED Dimensions Max Size Max Duration Max VersionGIF / JPG 300×40px 15KB X XFLV + MP4 + OGV or Uncompressed MOV (Video)

16:9 or 4:3 aspect ratio 2.2MB or 100MB 30 seconds X

GIF / JPG

300×186px (16:9) / 300×248px (4:3) 40KB X X

GIF / JPG (5-15) 300×300px 30KB X XGIF / JPG (5-15) 50×50px 5KB X XRSS feed URL X X X X

Headline text X41 characters including spaces X X

Article text X1000 characters including spaces X X

GIF / JPG 120×90px 5KB X XClick command (5) X X X X

OPTIONAL Dimensions Max Size

GIF / JPG (First frame poster image, shows while HTML5 video is loading)

300×186px (16:9) / 300×248px (4:3) 40KB

Gallery text (Image caption) X 44 characters including space

1×1 tracking pixel (1 per ad) X X

Ad Specs

13 Yahoo Confidential & Proprietary

IAB FilmstripREQUIRED Dimensions Max Size Max

Duration Max Version

FLA + SWF (3-5) 300×600px 60KB

15 seconds recommended (25fps or below)

Flash 10 AS3 or below

GIF / JPG (3-5) 300×600px 40KB X X

FONTS X X X X

Click command (max 5)

X X X X

OPTIONAL Dimensions Max Size Max

DurationMax Version

FLV or uncompressed AVI / MOV (Video) X 2.2MB or

100MB30 seconds X

WAV / MP3 (Audio) X 100KB X X

1×1 tracking pixel (1 per ad) X X X X

Ad Specs

14 Yahoo Confidential & Proprietary

300x600 Expandable

REQUIRED Dimensions

Max Size Max Duration Max Version

Fla/swf 300x600

80KB

30 seconds recommended (25fps or below)

Flash 10 AS3 or below

Gif/jpg 300x600

80KB X X

fla/swf300x600

600x600

60KB

30 seconds recommended (25fps or below)

Flash 10 AS3 or below

Fonts X X X X

Click command X X X X

OPTIONAL Dimensions Max Size Max Duration

FLV X 2.2MB 30 seconds

WAV / MP3 (Audio) X 100KB X

1×1 tracking pixel (1 per ad) X X X

Ad Specs

15 Yahoo Confidential & Proprietary

300x600 FloatingREQUIRED Dimensions Max Size Max Duration Max Version

Fla/swf 300x600 80KB 30 secondes (25fps or below)

Flash 10 AS3 or below

Fla/swf 400x400 60KB 10 seconds (25fps or below)

Flash 10 AS3 or below

Gif/jpg 300x600 40KB X X

Fonts X X X X

Click command X X X X

OPTIONAL Dimensions Max Size Max Duration Max Version

FLV X 2.2MB 30 seconds X

WAV / MP3 (Audio) X 100KB X X

1×1 tracking pixel (1 per ad)

X X X X

Ad Specs

16 Yahoo Confidential & Proprietary

Base728×90, up to 40KB SWF, Flash 9 AS2 or below, 25fps or below

Expandable overlay728×315, 100KB combined with base SWF, Flash 9 AS2 or below, 25fps or below

Expansion direction Down

Image 728×90, 40KB JPG or GIF

User initiation

Roll-over + roll-out or click-open + click-closeException:Expandable ads on we7 must be click-initiated

Frequency cappingsueddeutsche.de home page only: once per user per day

Border

Required on all sides of the base unit if its colour tone does not contrast well with page background

Turnaround time 5 working days

Third party servingAvailable, DARLA IFRAME ad served sites are subject to different rules

Third party trackingClick commands and one 1×1 pixel per ad

Expandable North Ad Specs

17 Yahoo Confidential & Proprietary

Base728×90, 40KB SWF, Flash 9 AS2 or below, 25fps or below

Floating content

90,000 square pixels (300×300), 100KB combined with base SWF, Flash 9 AS2 or below, 25fps or below

Image 728×90, 40KB JPG or GIF

Duration 15 seconds

Frequency capping Once per user per day

Border

Required on all sides of the base unit if its colour tone does not contrast well with page background

Turnaround time 5 working days

Third party servingAvailable, DARLA IFRAME ad served sites are subject to different rules

Third party trackingClick commands and one 1×1 pixel per ad

Floating North Ad Specs

18 Yahoo Confidential & Proprietary

Base234×60, 40KB SWF, Flash 9 AS2 or below, 25fps or below

Expandable overlay300×250, 100KB or 300×600, 120KB  SWF, Flash 9 AS2 or below, 25fps or below

Expansion direction Left and up, covering the base

Image 234×60, 40KB JPG or GIF

User initiationRoll-over + roll-out or click-open + click-close

BorderRequired on all sides of the base unit if its colour tone does not contrast well with page background

Turnaround time 5 working days

Third party trackingClick commands and one 1×1 pixel per ad

Messenger – HB Expandable Ad Specs

19 Yahoo Confidential & Proprietary

SKY Foldout

REQUIRED Dimensions Max Size Max Duration Max Version

Fla/swf 160x600px 40KB 30 seconds Flash 10 AS3 or below

Gif/png/jpg 160x600px 40KB X X

Fla/swf 640x600px 100KB X Flash 10 AS3 or below

Fonts X X X X

Click command X X X X

OPTIONAL Dimensions Max Size Max Duration

FLV X 2.2MB 30 seconds

WAV / MP3 (Audio) X 100KB X

1×1 tracking pixel (1 per ad) X X X

Ad Specs

20 Yahoo Confidential & Proprietary

SKY Multi-Panel

REQUIRED Dimensions Max SizeMax Duration

Max Version

Fla+swf 160x600px 40KB 30 SecondsFlash 10 AS3 or below

Gif/jpg/png 160x600px 40KB X X

UP TO 4 X FLA/SWF

400x300px MAX, 300x250px MIN

40KB XFlash 10 AS3 or below

Fonts X X X X

Click command

X X X X

OPTIONAL Dimensions Max Size Max Duration

FLV X 2.2MB 30 seconds

WAV / MP3 (Audio) X 100KB X

1×1 tracking pixel (1 per ad) X X X

Ad Specs

21 Yahoo Confidential & Proprietary

OPA PushdownREQUIRED Dimensions Max Size Max Duration Max Version

Fla + swf300x250px / 300x600px

40KB30 seconds recommended(25fps or below)

Flash 10 AS3 or below

Gif / jpg300x250px / 300x600px

40KB X X

Fla + swf 954x60px 40KB15 secondsno looping(25fps or below)

Flash 10 AS3 or below

Gif / jpg 954x60px 40KB X X

Fla + swf 954×416px 60KB5 secondsno looping(25fps or below)

Flash 10 AS3 or below

Fla + swf 954×416px 150KB30 seconds recommended(25fps or below)

Flash 10 AS3 or below

OPTIONAL Dimensions Max Size Max Duration

FLV X 2.2MB 30 seconds

WAV / MP3 (Audio) X 100KB X

1×1 tracking pixel (1 per ad)

X X X

Ad Specs

22 Yahoo Confidential & Proprietary

Floor AdREQUIRED

Dimensions

Max Size

Max Duration Max Version

Fla + swf 970x40px 40KB30 seconds (25fps or below)

Flash 10 AS3 or below

Fla + swf970x410px

100KB30 seconds (25fps or below)

Flash 10 AS3 or below

Fonts X X X X

click command

X X X X

OPTIONAL Dimensions Max Size Max Duration

FLV or uncompressed AVI / MOV (Video)

X 2.2MB or 100MB 30 seconds

WAV / MP3 (Audio)

X 100KB X

1x1 tracking pixel (1 per ad)

X X X

Ad Specs

23 Yahoo Confidential & Proprietary

Social Brand Bar

REQUIRED Dimensions Max Size

JPG/GIF/PNG 50x50 or 100x50 20KB

Headline Copy (Expanded and Unexpanded)

Max 65 Characters X

Sub-Headline Copy (Expanded and Unexpanded)

Max 65 Characters X

Company Name (text) Max 15 Characters X

Article Headline copy and URLS

max 55 characters per link, max 6 links

X

Requirements

Background color changes and uninitiated Floating ad units are not permitted.

Additional Deliverable Assets • Max 2.2MB FLV or 40KB SWF• Flickr Photo Stream• Video Caursel – 4 x Max 2.2MB FLV• Pintrest Stream

Currently there are no approved third party vendors for this ad format

Ad Specs

24 Yahoo Confidential & Proprietary

Video Player Preroll

REQUIRED DimensionsMax Size

Max Duration

Max Version

Quick Time/Windows Media/MPG/DV/AVI/MP4/FLV

640x480 (for 4:3 Video) or 640x360) 25fps(PAL)/29.97fps(NTC)

2.2mb

15-30 Seconds

X

Call to Action

Text copy: 40 character message + display URL or Image: 290×80, 40KB JPG or static GIF with clear border

X X X

Ad Specs

25 Yahoo Confidential & Proprietary

Overlay Video

Headline 300×20 20KB JPG or GIF

Message 300×50 20KB JPG or GIF

VideoMin 10 sec and max 60 sec, aspect ratios can be 4:3 or 16:9

Available pages Yahoo! News and Sport

Flash helpFind useful information like how to build a button in Technical Guidelines

Third party serving Not allowed

Third party tracking Click commands and one 1×1 pixel per video

Turnaround time 5 working days

Template Please see our flash template here

Guidelines All ads must follow these

Ad Specs

26 Yahoo Confidential & Proprietary

Mosaic

REQUIRED DimensionsMax Size

Max Duration Max Version

FLA/SWF 300x250 40KB 30 Seconds Flash 10 AS3 or below

GIF/JPG 300x250 40KB X X

FLA/SWF 950x934PX 240KB 10 Seconds Flash 10 AS3 or below

FONTS X X X X

CLICK COMMAND

X X X X

FLA/SWF 954x60PX 40KBMax 15 seconds, no looping (25fps or below)

Flash 10 AS3 or below

GIF/JPG 954x60PX 40KB X X

GIF/JPG 1280px wide 100KB X X

OPTIONAL Dimensions Max Size Max Duration

FLV X 2.2MB 30 seconds

WAV / MP3 (Audio) X 100KB X

1×1 tracking pixel (1 per ad)

X X X

Ad Specs

27 Yahoo Confidential & Proprietary

Site Takeover

REQUIRED Dimensions Max SizeMax Duration

Max Version

FLA + SWF300x250px / 300x600px

40KB

30 seconds recommended (25fps or below)

Flash 10 AS3 or below

GIF / JPG300x250px / 300x600px

40KB X X

FLA + SWF 954x60px 40KB

Max 15 seconds, no looping (25fps or below)

Flash 10 AS3 or below

GIF / JPG 954x60px 40KB X X

GIF / JPG (1) 1280px wide 100KB X X

OPTIONAL Dimensions Max Size Max Duration

FLV X 2.2MB 30 seconds

WAV / MP3 (Audio) X 100KB X

Ad Specs

28 Yahoo Confidential & Proprietary

Mail Login – Static

REQUIRED Dimensions Max SizeMax Duration

Max Version

GIF / JPG1440×1024px

100KB X X

Hex Colour X X X X

Click Command

X X X X

OPTIONAL Dimensions Max SizeMax Duration

Max Version

HTTPS 1x1 tracking pixel (1 per ad)

X X X X

Ad Specs

29 Yahoo Confidential & Proprietary

Mail Login – InteractiveREQUIRED

Dimensions

Max SizeMax Duration

Max Version

GIF / JPG1440×1024px

100KB X X

FLA + SWF450x450px

50KB

30 seconds (25fps or below)

Flash 10 AS3 or below

Hex colour X X X X

FONTS X X X X

Click command X X X X

OPTIONALDimensions

Max Size

Max Duration

Max Version

FLV or uncompressed AVI / MOV (Video)

X2.2MB or 100MB

30 seconds

X

WAV / MP3 (Audio) X 100KB X X

HTTPS 1x1 tracking pixel (1 per ad)

X X X X

Ad Specs

30 Yahoo Confidential & Proprietary

Full Page Takeover Experience

3 0 0 x 6 0 0

REQUIRED Dimensions Max Size Max Duration Max Version

FLA + SWF 300x250px 40KB30 seconds recommended (25fps or below)

Flash 10 AS3 or below

GIF / JPG 300x250px 40KB X X

FLA + SWF 954x60px 40KB

Max 15 seconds, no looping (25fps or below)

Flash 10 AS3 or below

GIF / JPG 954x60px 40KB X X

FLA + SWF

980px wide (recommended height between 700-900px)

240KB(without video), 2.2 MB (with video)

8 seconds in first play

Flash 10 AS3 or below

OPTIONAL Dimensions Max SizeMax Duration

Max Version

GIF / JPG (1) 1280px wide 100KB X X

Hex Code (background colour)

X X X X

FLV or uncompressed AVI / MOV (Video)

X2.2MB or 100MB

30 seconds X

WAV / MP3 (Audio)

X 100KB X X

Ad Specs

31 Yahoo Confidential & Proprietary

Billboard

REQUIRED Dimensions Max Size Max Duration Max Version

FLA + SWF 970x250px 60KB30 seconds (25fps or below)

Flash 10 AS3 or below

GIF / JPG 970x250px 60KB X X

FONTS X X X X

Click command X X X X

Ad Specs

Thank You

PRESENTED BY Firstname Lastname August 25, 2013⎪