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about Usa. Vision & Missionb. Valuesc. Conceptd. Storye. Competitive edgef. Promise
target market& positioninga. Target marketingb. Positioning
em sherifsea caféa. Food menub. Gallery (Food & Restaurant)c. VIP Entrance / Golf Cart
franchisinga. What we provideb. What you should providec. Franchise terms
contactdetails
a. Mission & Vision
The underlying ethos that drives us is quite simple: quality, in everything we do.From our dishes, expertly prepared and made using only the freshest ingredients, and our service, which is informal, yet attentive, to our welcoming atmosphere, we aim to provide diners with superb meals in beautiful surroundings.
We pledge to go further and become better, to become the local benchmark for culinary excellence, to innovate as well as celebrate tradition with the aim of creating tomorrow’s classics, and finally, to turn every customer into a repeat visitor. Em Sherif Sea Café will o�er diners a distinguished experience, in relaxed and refined surroundings.
b. Values
We believe that:
- Our past is a present. Our heritage is to be celebrated, embraced and enjoyed.- Change is good. Evolution means progress while staying true to your roots.- Quality comes first. We have never compormised, and never will.- You are what you eat. Care in the sourcing of ingredients is key.- Every detail counts. The experience of food involves all five senses.- We are what we repeatedly do. Excellence demands consistency.- Good times are memories in the making. Some things should not be rushed.- Clients are family. They deserve the utmost respect and care.- Customer is king. Service is half the experience.- Environments a�ect mindsets. A beautifully designed space makes one feel welcomed and at ease.- Safety is a red line. Full adherence to food safety standards is a given.
about us
c. Concept
Today's Passion,Tomorrow's Tradition...
d. Story
The latest evolution in the authentic Levantine dining experience that began in Ashrafieh in 2011 and continued in Zaytounay Bay in 2018 Em Sherif Sea Café is where the best of yesterday and today combine, deliciously.
Crisp and contemporary, the elegant, airy café is a visual and culinary homage to Lebanon’s historic ties to the Mediterranean world both through the theme of its delicately hand-painted Portuguese Azulejo wall tiles, and varied menu of main and mezze-style o�erings, focussed around fresh fish and seafood dishes. From à la carte dining, to co�ee, shisha and late-night bites, Sea Café is as much a place to socialise, as it is to eat.
about us
- “Today’s Passion” focuses on the heart abd soul of Em Sherif: dedication, energy, and love.
- “Tomorrow's Tradition” conveys the idea of innovation, of evolution, that of our culinary heritage.It also speaks of raising the bar and setting new standards.
e. Competitive edge
f. Promise
We promise:
– Our guests The finest Levantine cuisine, at once rooted and innovative, impeccably presented, and served by amicable and capable sta�, day and night, all in an elegant setting – secluded and cosy for the restaurant, bright and relaxed for the cafés. A perfect destination for a multitude of experiences to remember: friends and family gatherings, dates, but also business meetings and corporate outings.
– Our Sta�The chance to grow in a family-like yet professional environment where dedication, skills and mutual loyalty are highly valued and generously rewarded.
– OurselvesTo stay faithful to our forward-thinking vision by continuously improving our know-how and developing our culinary heritage, and become the reference in contemporary Levantine cuisine.
about us
Creativity VarietyHigh
Standards
Uniquedecor
Constantinnovation
a. Target Market:
Em Sherif Sea Café typical target customer includes (but is not limited to):- Mid to high income individuals- Seafood lovers- Tourists- Families and singles- All age categories
b. Positionning
Em Sherif Sea Café is positioned in the high-end market segment.
Its di�erentiation strategy (or Unique Selling Proposition-USP) relies on the variety of the menu, the quality of products used, the innovation in the homemade recipes, the high-end customer service, the use of upscale decorative items and cutleries.
In order to position Em Sherif Sea Café among its competitors in the local market, the Sales & Marketing Department should:
- Identify Em Sherif’s direct/indirect competition - Understand how each competitor is positioning their business today (i.e. claiming to be the best in quality, largest, the leader, cuisine style, best in food category, etc.) - Compare Em Sherif’s positioning to its competitors' to identify viable areas for di�erentiation.
target market & positioning
em sherif sea café menus
a. Menu
em sherif sea café
b. Gallery
em sherif sea café
b. Gallery
em sherif sea café
b. Gallery
em sherif sea café
b. Gallery
em sherif sea café
b. Gallery
em sherif sea café
b. Gallery
em sherif sea café
b. Gallery
em sherif sea café
b. Gallery
em sherif sea café
b. Gallery
em sherif sea café
b. Gallery
e-m sherif sea café
b. Gallery
em sherif sea café
b. Gallery
em sherif sea café
c. VIP Entrance / Golf Cart
em sherif sea café
c. VIP Entrance / Golf Cart
franchising
a. What We O�er
• Location preliminary survey (2 days visit). • Interior decoration guidelines and detailed layout requirements• Site visits and works follow up (1 day every 2 weeks). • Transfer of know-how, franchise manual, technical sheets...• Key employees (chef, sous-chef and manager) hiring and training for (3 ,2 weeks in our restaurants in Beirut) in addition to 8 other key positions.• Local employees training (3 ,2 Months in the designated territory and Lebanon by our F&B managers). • Suppliers sourcing and ingredients quality selection...• Grand opening preparation and assistance...• Monthly visits for assistance and quality survey (2 days/month for 1 year).• Recruitment and training of the management team (9 to 10 people).
b. What You Should Provide
• A very prime location for the intended restaurant in the requested city within the desired territory.• The complete building, furniture and equipment of each location according to our concept guidelines• Hiring of qualified staff as per our requirements• Salaries of hired key employees during their training in Beirut• Airline tickets and lodging of our delegates for their visits to your restaurant.
franchising
c. Franchise terms & fees:
Basically the fees will be as follow:• Primary fee: 800,000 USD as a franchise fee for one outlet• Royalty fees: 6.0% on gross sales • 1.0% marketing fund contribution thereafter
The Franchise fee is for 10 years renewable.
Franchise fees are paid as follows:50% on contract signature20% on location approval20% on delivery of Franchise Manuals and Training manuals10% within 20 days from opening
Royalty fees are paid monthly.
contact details
Hazmieh, Gardenia Center, Ground Floor, Beirut-LebanonT: +961-5-951504 / F: +961-5-951528
