Assignment #5 – Email MarketingMKTG 46910/31/2012

Elizabeth KneelandAlex Petralia

Target Audience• NFL Fans

• Football Players

• Cause-motivated Fans & Athletes

• Athletic Families

“To” Field• Good Personalization• Should Have First Name First

“From” Field• Good Contact Name• Use of Separate From & Reply to: Good for Routing

Responses to Appropriate DICK’S Employee • Actual Reply-to Email Address Should Be

Recognizable

Subject Field• NFL Related Content Not Reflected• Cause-related Motivation• Free Shipping Promotion

Subject, To, & From

Offer: Free shipping

CTAs: Play on sports lingo/simple but

effective

CTA could be more prominent

Second CTA at end of email

Offers & Calls-to-Action

Design & Copy

• Postcard layout

• Great color scheme

• Great main image: Illustrates “toughness”

• Cluttered by too much text

• Body text is slightly redundant: Too many messages

• CTA is particularly small compared to the offer: Gets lost.

Our Email:

Assertive, concise message

More prominent CTA

Clear reminders of main

purpose/target goal

• Only the background consists of text/Maintains focal image

• Multiple “tough" players displaying pink

Subject, To, & From

Subject

• Last Day for Free Shipping! DICK’S Sporting Goods Wears Pink

To• Jan Ahrens

From

• DICK’S Sporting Goods <DSGpinkribbon@email.dcsg.com>