1. AGENDAWhy use Constant Contact?Opens and click-throughsBest practices Changing platforms Design with purpose CRMNext steps

2. WHY USE AN eMAILMARKETINGPROVIDER? 3. The most efficientway to reachour customers Reach large audience Quickly Low out-of-pocket Do it yourselfWHY USE AN eMAIL MARKETING PROVIDER? 4. Comply with CAN-SPAM Controlling the Assault of Non-Solicited Pornography and Marketing Act of 2003WHY USE AN eMAIL MARKETING PROVIDER? 5. Measurable resultsResponsesTrendsReportsBenchmarksWHY USE AN eMAIL MARKETING PROVIDER? 6. OPENS &CLICK-THROUGHS 7. eMail Marketing. What is it good for?AWARENES OPENSS INTERES CLICK-THROUGHST SALESOPENS AND CLICK-THROUGHS 8. How do we stack up? Event Kallman PlannersWorldwide 17%17% 12% 10%25% fewer8%OPENS CLICK-THROUGHS (#opened/#delivered)(#clicked/#delivered)OPENS AND CLICK-THROUGHS 9. What does that mean?13,000 pieces/month X 8% 17% 1,040 interestedX 12% 12% 1,560 interested8%520 extra/month CLICK-THROUGHSOPENS AND CLICK-THROUGHS 10. Soo.how do we improve ouropen and click-through rates? Design Audience Timing ContentOPENS AND CLICK-THROUGHS 11. CHANGINGPLATFORMS 12. Dont picture everyone on a PCCHANGING PLATFORMS 13. 52%53% 51%How eMail has DESKTOPchanged39%36%34% 34%33% 33% MOBILE 30% 31%28%29% 27% WEBMAIL19%20%18% Aug 11 Oct 11Dec 11 Feb 12 Jun 11 Apr 12CHANGING PLATFORMS 14. iPad Smartphone Where is eMail9% 29% really being read?Gmail4% iPad Gmail9% 4% iPhone21% WebmailYahoo Hotmail 24% 11% 9% HotmailAndroid 9% 8% Apple Mail OutlookJune 20129% 18%Base: 78m opensSource: Litmushttp://emailclientmarketshare.com/Desktop27%CHANGING PLATFORMS 15. Subject lines: What you think you look likeCHANGING PLATFORMS: BEST PRACTICES 16. Subject lines: what you really look like Short (35 letters or less) Sender is most important Killer first lineCHANGING PLATFORMS: BEST PRACTICES 17. Open: what you think you look likeCHANGING PLATFORMS 18. Open: what you really look like iPhone iOS5 Blackberry AndroidCHANGING PLATFORMS 19. High security=no imagesUse ALT tags on graphics U.S. Pavilion/ Farnborough Airshow logo Hawaiis Oceanit representatives meet AIA President Marion Blakey at the Paris Air Show 2011CHANGING PLATFORMS: BEST PRACTICES 20. Big thumbs,little screens!Put in enoughspace to makebuttons easyto pushCHANGING PLATFORMS: BEST PRACTICES 21. DESIGNWITHPURPOSE 22. Put the main message and CTAabove the foldDESIGN WITH PURPOSE: BEST PRACTICES 23. Its okay to be clear and simpleDESIGN WITH PURPOSE: BEST PRACTICES 24. Act like theyve already said yes targetPlease let us know yourindustry/target geography you arelooking to reach so that we can provide you more informationbased on your request.DESIGN WITH PURPOSE: BEST PRACTICES 25. Use a P.S.especially for familiar faces P.S. Sales for Adipec are moving faster thanever before. Id love to get you into oneof the last great spots.Contact me today at gilesh@kallman.comwhile we can still make it work.DESIGN WITH PURPOSE: BEST PRACTICES 26. A/B test graphics, subject lines, words, colors, layout, etc..AAAB B BDESIGN WITH PURPOSE: BEST PRACTICES 27. THEY DONTCALL ITE-CRMFORNOTHING 28. Send different emails to different customers Same show: Brand new lead Dormant or competitors customer Continuing exhibitore-CRM: BEST PRACTICES 29. Next steps Analyze past emails based on lists, timing (related to show), subject lines, etc. Litmus.com CRM--MailChimpe-CRM: BEST PRACTICES 30. THANK YOU!